Annual Summit 2010 Agenda

The Annual Summit will kick off with an all-day Online Boot Camp which will be an intense and tactical look at some of the two of the hottest areas of eCommerce - SEO, the established channel, and Social Media, the new kid on the block - from two of the most renowned industry experts.

If you are new to the Shop.org community, this reception is a must-attend for you!  Join Shop.org executives, fellow Shop.org newcomers and Shop.org veterans to find out more about Shop.org membership and to tips on how to make the most of your time at the Summit.

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Mix and mingle with the "who's who" of digital retail during our opening night reception and EXPO Hall Grand Opening!  Enjoy light snacks and refreshments as you network with colleagues and view innovative eCommerce solutions and services on the EXPO Hall floor.

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Texas CD

Before hitting the sessions, enjoy breakfast and be ready to learn.

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URBN is not a technology company but it uses technology to help define the shopping experience.  Glen will discuss how the Company selectively adopts innovations, including social networking and mobile, to engage the customer across all channels and why the customer relationship determines what cutting edge tools are employed.

Take a breather from all of the day's learnings at the networking break in the EXPO Hall.  Mingle with your peers, chat with exhibitors or catch up on email.  Also enjoy some refreshments.

Hop onboard the LUV Airline to learn about Southwest Airlines’ unique corporate Culture and Customer focus, and how they have embraced the digital channel to reinforce these Customer-centric principles in the online space. Our Southwest speakers, Colleen Barrett, President Emeritus and Kevin Krone, VP of Marketing, Sales, and Distribution will “take-off” in this uplifting Keynote presentation!  Peanuts, pretzels, and humor will be served, but no seat assignments required.

How consumers buy continues to evolve. While most retailers still struggle to understand how traditional media, digital marketing, e-commerce and social media will work together in tandem for best results, there are many and surprising digital opportunities unfolding around shopping and buying.  Consumers have never been so powerful, and they’ve never been so connected.

Mitch Joel unravels the fascinating world of new media, social media, social commerce and mobile. Learn how these new online touch points are creating conversations where the results are staggering and loyalty continues to be off the charts. From haul videos and Groupon to buying in the palm of your hand, Mitch will lead a very lively journey through the new shopper.

Always a great opportunity to meet new people or chat with old colleagues, lunch is held in the EXPO Hall, giving you ample time to catch up with exhibitors too!

During each afternoon of the Shop.org Annual Summit, retailer attendees will be able to reserve 20 minute time slots with a number of industry consultants whose expertise include multi-channel strategy, end-to-end customer experience, site design, and merchandising best practices.

These private one-on-one sessions allow you to network with industry experts who will critique specific aspects of your website, go over questions and ideas you may have, and provide tactical and practical solutions for what ails you.

Moderator: Allan Dick, Chief Marketing Officer & Senior Plumbing Evangelist, Vintage Tub and Bath
Panelists: Stephan Spencer, Co-author, The Art of SEO; Andrew Hoefener, COO, Cat5 Commerce; Todd Friesen, VP Search, Position Technologies; Amanda G. Watlington, Ph.D., A.P.R., Owner, Searching for Profit; and Joel Morrow, Managing Partner, Mobile Fusion

Moderator: Tony Stockil, Founder and CEO, Javelin Group
Panelists: Susan Aubrey-Cound, Multi-Channel Director, Marks & Spencer and Ulric Jerome, Executive Director, Pixmania

Moderator: Kevin Ertell, VP, Retail Strategies, ForeSee Results
Panelists: Brad Brown, VP E-Commerce and Web Strategy, REI; Christine Buscarino, Vice President Customer Marketing, Office Depot; Ben Viscon, Online Sales and Merchandisng Manager, REI

Moderator: Munjal Shah, CEO & Co-Founder, Like.com
Panelists:  Cam Fortin, Director of Business Development, Wine.com; Jon Kubo, CIO, The Wet Seal, Inc.; Han Yuan, Director of Engineering, Platform Business Solutions and Mobile, eBay Inc.

Take a breather from all of the day's learnings at the networking break in the EXPO Hall.  Mingle with your peers, chat with exhibitors or catch up on email.  Also enjoy some refreshments.

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Moderator: Allan Dick, Chief Marketing Officer & Senior Plumbing Evangelist, Vintage Tub and Bath
Panelists: Ross Kramer, CEO, Listrak; Sheldon Gilbert, Founder & CEO, Proclivity Systems; Scot Wingo, CEO, ChannelAdvisor; Kevin Lindsay, Director, Conversion Product Marketing, Adobe Systems; and David Stone, Co-founder & CEO, CashStar

Speakers: Doug Mack, CEO, One Kings Lane (and former CEO of Scene7) and Kelly Mooney, Chief Experience Officer, Resource Interactive

Moderator: David Selinger, CEO, RichRelevance
Panelists: Kevin Churchill, Director of Merchandising, Patagonia and Lou Weiss, Chief Marketing Officer, The Vitamin Shoppe

Moderator: Mickey Alam Khan, Editor in Chief, Mobile Marketer and Mobile Commerce Daily
Panelists: Kareen Balsam, E-Commerce Manager, Godiva; Tom Davis, Vice President of Ecommerce, Kenneth Cole; Maryssa Miller, Formerly - Director, E-Commerce, Lacoste

Roundtables consistently rank as one of the most worthwhile portions of our events.  Immediately following the session, join Annual Summit speakers and industry experts in interactive discussions on the most relevant eCommerce and multi-channel topics.

Get ready for some football! Football is a religion unto itself in Texas and there is no bigger team than the Dallas Cowboys. So it is only fitting - with our "bigger in Texas" theme - that we head to the Dallas Cowboys Stadium for our reception and dinner.

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Join us in the Expo Hall where our sponsors and exhibitors will conduct 30-minute presentations designed to inform and engage attendees in new product offerings.

Before hitting the sessions, enjoy breakfast and be ready to learn. 

Sponsored by

Shoebuy.com has just celebrated their 10th anniversary in business and Scott Savitz, Founder & CEO has been on board since the very beginning.  Scott will share his unique perspective and share 10 lessons he has learned while growing Shoebuy into one of the biggest online retailers in the country with over 6,500,000 visitors a month. Scott will speak about how through the .com implosion and recent economic slowdown Shoebuy has aggressively grown and has remained entrepreneurial and innovative throughout the years and continues to raise the bar on the consumer experience.  Scott's discussion will focus on building a great team, being analytical and understanding the key metrics, driving profitable traffic, creating customer loyalty, differentiating in a competitive marketplace, and increasing sales and profits while still having fun

Take a breather from all of the day's learnings at the networking break in the EXPO Hall.  Mingle with your peers, chat with exhibitors or catch up on email.  Also enjoy some refreshments.

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General Session Room - Texas AB

Retailers today have had to embrace an unprecedented rate of change in their strategies for attracting, retaining, and communicating with their customers.  New technologies and channels are " extremely powerful and extremely uncomfortable," according to one retail executive.  At the epicenter of this upheaval are some very young companies that have become market-movers in just a few years, wielding enormous influence over consumers' perceptions and spending.  Facebook-- with half a billion people willingly sharing their activities, moods, likes, location, and social interactions, has begun offering opportunities for advertisers and retailers to tap into this trusted connection.  Groupon has exploded onto the retail scene with a simple but powerful new method of attracting massive, (occasionally overwhelming), numbers of new customers for local businesses and, more recently, for national retailers.

Join venture capitalist and veteran online retail executive Josh Goldman as he sits down with Rob Solomon, President of Groupon, and Mike Murphy, Facebook's Vice-President of Global Sales, to discuss their companies' extraordinary growth and the opportunities being created for progressive retailers.

Always a great opportunity to meet new people or chat with old colleagues, lunch is held in the EXPO Hall, giving you ample time to catch up with exhibitors too!

During each afternoon of the Shop.org Annual Summit, retailer attendees will be able to reserve 20 minute time slots with a number of industry consultants whose expertise include multi-channel strategy, end-to-end customer experience, site design, and merchandising best practices.

These private one-on-one sessions allow you to network with industry experts who will critique specific aspects of your website, go over questions and ideas you may have, and provide tactical and practical solutions for what ails you.

Speakers: Misty Locke, President, Range Online Media & Chief Strategy Officer, iProspect and Nick Sheth, Director of Business Development, Gap Inc. Direct

Bryan Eisenberg, Managing Partner, Eisenberg Holdings, LLC and Author, Call to Action: Secret Formulas to Improve Online Results

Moderator: Kasey M. Lobaugh, Direct-to-Consumer & Multichannel Retail Practice Leader, Principal, Deloitte Consulting LLP
Panelist: Stephen Zapf, EVP Multi-Channel Operations, Guitar Center, Inc.

Moderator:  Brendon Kraham, Sr. Director, Google
Panelists: John Seebeck, VP eBusiness, Crate and Barrel and John Lazarchic, VP, Ecommerce, PETCO Animal Supplies, Inc.

Roundtables consistently rank as one of the most worthwhile portions of our events.  Immediately following the session, join Annual Summit speakers and industry experts in interactive discussions on the most relevant eCommerce and multi-channel topics.

Take a breather from all of the day's learnings at the networking break in the EXPO Hall.  Mingle with your peers, chat with exhibitors or catch up on email.  Also enjoy some refreshments.

Moderator: Heather Blank, VP, Strategic Services, Responsys
Panelists: Jeanniey Mullen, EVP and CMO, Zinio and VIVmag; Jason Scoggins, Online Marketing Manager, Southwest Airlines; Rebecca Stuch, Communication Systems Team Leader, Whole Foods Market

Moderator: Andrew Sirotnik, Chief Experience Officer, Fluid, Inc.
Panelists: Josh Himwich, VP, eCommerce Solutions, Quidsi (Diapers.com and Soap.com); Ron Offir, President of Ecommerce, Jones Apparel Group; and Ryan Ostrom, Director, Multi-Channel, Sears Brands

Moderator: Kenneth Cassar, VP, Custom Analytics, NielsenOnline
Panelists: Tony Bartel, President, Gamestop Corporation; Cindy Holker, Vice President Online Store, Best Buy; and Chris Ladd, VP, Global Direct, Crocs

Moderator: Scott Todaro, Sr. Director, Product Strategy, Demandware
Panelists: Larry Promisel, VP, E-Commerce, Barneys New York and Brian Walker, Principal Analyst, Forrester Research