 | Digital retailers must be on the cutting edge to succeed in today’s competitive landscape. However, besides mastering new marketing channels, retailers must make sure initiatives that have been in place for awhile are optimized and firing on all cylinders. This is where the Shop.org Online Boot camp comes in. Last year at our Annual Summit over 300 people attended our online boot camp that explored numerous aspects of the successful eCommerce business including social media, search analytics, email, and merchandising for conversion. While the boot camp received rave reviews, many requested more interactivity with the experience and the opportunity to put into action all of the skills that they have learned. This year we are introducing a new element to our boot camp where we will be asking all attendees to bring their laptop to the event as wireless internet will be available and you will have the opportunity to follow along and learn in a hands-on, interactive environment. This year we will focus on two of the most popular marketing areas of eCommerce: Search - the established channel, and Social Media - the new kid on the block. This all day event will be taught by two of our highest ranked speakers and industry experts:  Social Media guru, author, and President of Twist Image, Mitch Joel will kick off the boot camp with his “Web 2.0 YOUniversity” which will go through the tools of the trade of social media. |  Search expert Stephan Spencer the Co-author of The Art of SEO will lead the afternoon with his “SEO Interactive Power Session” with impactful and immediately actionable SEO tactics that will boost your ROI. | 
Remember to bring your laptop for these hands-on, dynamic, and interactive sessions. | | Agenda | | 8:00a - 9:00a | Registration and Breakfast | | 9:00a - 9:15a | Opening Remarks | | 9:15a - 12:00p | Social Media YOUniversity
Mitch Joel, President, Twist Image and Author, Six Pixels of Separation
At Social Media YOUuniversity, Mitch will lead you through his "tools of the trade." Demonstrating how you can better monitor the Social Media landscape, add your brand to other communities, and how to publish your own content and value out to the world - using only free tools. By the end of this session you will learn how to use the most current Social Media tools to improve your business, track what people are saying about you across all channels, how to share this wealth of knowledge with your colleagues, and, ultimately, build a better business. | | 12:00p - 1:00p | Lunch | | 1:00p - 3:45p | SEO Interactive Power Session
Stephan Spencer, Co-author, The Art of SEO
When it comes to search engine optimization, the learning is in the doing. This is where the rubber meets the road. How better to get a crash course in the practical application of SEO than to see and experience the various tactics, techniques and tools first-hand -- applied to your own website and those of your fellow attendees. Stephan will deconstruct -- from an SEO perspective -- various sites' home pages, a representative sampling of product & category pages, backlinks, PageRank flow, and much more. Bring your laptop if you can; we're going to get "hands on"! | | 3:45p - 4:15p | Roundtables
Roundtables consistently rank as one of the most worthwhile portions of our events. Immediately following the session, join Boot Camp speakers and industry experts in interactive discussions. Click here for the list of available roundtable discussions. | | Why Attend & Cost | You should attend our Online Boot Camp if you: - want a simple game plan to make sure your eCommerce program is heading in the right direction
- manage one or two aspects of your eCommerce program and are interested in learning more
- want a refresher course in optimizing your online efforts around SEO or Social Media
- are new to eCommerce
There is an additional fee to register for the Online Retail Boot Camp for both Shop.org members and non-members.
Member Fee: $295 per attendee
Non-Member Fee: $495 per attendee A year’s worth of learning in one day! Need an extra incentive to sign up now? The first 250 boot camp registrants will receive a free copy of Mitch Joel’s book, Six Pixels of Separation! Registration Now Closed |
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| Social Media YOUniversity | | At Social Media YOUuniversity, Mitch will lead you through his "tools of the trade." Demonstrating how you can better monitor the Social Media landscape, add your brand to other communities, and how to publish your own content and value out to the world - using only free tools. By the end of this session you will learn how to use the most current Social Media tools to improve your business, track what people are saying about you across all channels, how to share this wealth of knowledge with your colleagues, and, ultimately, build a better business. | | SEO Interactive Power Session | When it comes to search engine optimization, the learning is in the doing. This is where the rubber meets the road. How better to get a crash course in the practical application of SEO than to see and experience the various tactics, techniques and tools first-hand -- applied to your own website and those of your fellow attendees. Stephan will deconstruct -- from an SEO perspective -- various sites' home pages, a representative sampling of product & category pages, backlinks, PageRank flow, and much more. Bring your laptop if you can; we're going to get "hands on"! |
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 | The Shop.org Promise
We are confident that retailers attending Shop.org events will acquire valuable strategies and tactics to improve their online and multichannel retail business. If not, let us know and we'll refund your registration fee. Questions?
Contact us with questions or help with registration. Sponsor/Exhibitor Information
Contact Tami Sakell, Director, Exhibit & Sponsorship Sales, NRF at 202.661.3044. |
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A bigger, better Boot Camp
