Annual Summit 2010 Speakers

Mickey Alam Khan is editor in chief of Mobile Marketer, a trade news publication that covers mobile marketing, media and commerce at www.mobilemarketer.com and through its daily newsletter and blog. He was previously editor in chief of eMarketer and DM News. He lives in New York.

Session: Tues, Sept. 28 - 3:15p - 4:15p: Concurrent Session II, Track 4: Mobile -- Taking Luxury Brands Mobile: Strategic and Tactical Execution

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Susan Aubrey-Cound has worked in retail marketing for 18 years. After graduating from Art College and then Durham University (Psychology), Susan started as a buyer/merchandiser in Womenswear mail order before moving into marketing at BAA airport retail (Duty & Tax Free). After launching the BAA e-commerce shopping and loyalty platform, she moved to Moss Bros as Managing Director before joining M&S as Head of Marketing in 2001. After various roles in M&S Marketing, she became Executive Assistant to the Executive Chairman, Sir Stuart Rose in January 2008. Susan was promoted to Director of Multi Channel Development in August 2009.

Session: Tues, Sept. 28 - 1:30p - 2:30p: Track 2: Customer Experience -- Lessons Learned from Across the Atlantic: Customer Trends for the Global Retailer

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Session: Big !dea

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Kareen Balsam is the e-Commerce Manager at Godiva Chocolatier. Her work includes online marketing, site management and analytics. Previously she worked for west elm, Williams-Sonoma Inc. and 24/7 Real Media. Kareen is originally a dancer from Southern California. She received a BFA in Dance from UCSB, and a University Fellowship/MFA in Dance & Technology from Ohio State. Her video and performance works include showings at Lincoln Center, PBS, and the National Gallery of Warsaw. She is the proud mom of Talia (age 5) and Nathan (age 3).

Session: Tues, Sept. 28 - 3:15p - 4:15p: Concurrent Session II, Track 4: Mobile -- Taking Luxury Brands Mobile: Strategic and Tactical Execution

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Colleen C. Barrett is currently President Emeritus of Southwest Airlines Co., a high-frequency, low-fare, point-to-point airline which prides itself in its excellent Customer Service qualities.

For Southwest Airlines, she served as a member of the Board of Directors from 2001 to May 2008 and as Corporate Secretary from March 1978 to May 2008, and she served as Vice President Administration from 1986 to 1990; Executive Vice President Customers from 1990 to 2001; and President from 2001 to July 2008.

Colleen is divorced; has one son and one grandson; is active in numerous civic and charitable organizations in Dallas, Texas; serves on the JCPenney Company, Inc. Board of Directors, the Ken Blanchard College of Business, and the Becker College Board of Trustees; and has served on numerous advisory boards and commissions.

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Prior to joining Sandbox, Mr. Barrett held Chief Officer positions at companies ranging from privately held, venture funded organizations to publicly-listed multinational corporations, including SynchroNet Marine Inc. (Founder & President, Software Services in the Maritime Transportation Industry), Moulin Global Eyecare (COO & Executive Director, Eyewear Multinational), Automoblox Company LLC (CEO & Partner, Toy Manufacturing and Retail), and B4 Strategies, Ltd. (Managing Partner, SME Management Consulting). He lives in New Jersey with his wife and two children.

Session: Doctor Is In Expert

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Heather is a seasoned online marketer with over 13 years of experience. She joined Responsys as the Director of Strategic Services in 2006 to oversee a team of Strategic, Analytic and Deliverability consultants. Heather and her team work with clients to improve their email ROI through triggered messaging and improved segmentation. She has had great success working with clients to identify their "seducible moment" and develop email strategies to improve their program's performance.

Early in her career, Heather worked for the SignOnSanDiego.com, the San Diego affiliate of CitySearch, and focused on driving web site traffic to the entertainment portal. In late 1999 Heather went to work for PETCO Animal Supplies as the Director of Online Marketing. During her six years at PETCO she oversaw the entire email program which supported both PETCO.com as well as the loyalty PALS program. She was also responsible for all of the company's search and affiliate marketing.

Heather holds a B.S. in Journalism from the University of Arizona. She is also a member of various industry organizations including Shop.org and DMA.

Session: Wed, Sept. 29 - 3:30p - 4:30p: Track 1: Tactics -- The Brave New World of Email:  Tactics for Using New Technologies to Drive Inbox ROI

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Session: Tues, Sept. 28 - 1:30p - 2:30p: Track 3: Cross Channel Optimization -- Achieving Cross-Channel Nirvana: Aligning Your Organization Behind Your Customers' POV

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Christine Buscarino is the Vice President of Customer Marketing for Office Depot. In this position, Christine has responsibility for Online Marketing and Advertising, Catalog and Direct Mail Marketing, Database Marketing and Data Governance, Customer Circulation and Segmentation, and Loyalty and Credit Marketing. Her team supports these marketing efforts for both the direct and retail shopping channels. Office Depot operates one of the world’s top-rated websites, generating sales of $4.2 billion.

Since February 2009, Christine has served as Senior Director, Direct Sales, where she was responsible for Office Depot’s Direct Sales business and for the development and execution of multi-channel customer acquisition and re-activation strategy. She accomplished this via coordinated online search, email, digital, and catalog marketing contact planning, along with the integration of retail-driven marketing efforts.

Since first joining Office Depot in 1996, Christine has held numerous positions with increasing responsibility within the Company ranging from retail (store management positions) to Online Marketing and Direct Marketing.

Session: Tues, Sept. 28 - 1:30p - 2:30p: Track 3: Cross Channel Optimization -- Achieving Cross-Channel Nirvana: Aligning Your Organization Behind Your Customers' POV

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Prior to House of Fraser, his experience includes senior roles at Clarks Shoes and Principles for Women, and so he is well placed to blend specialist category and customer segment approaches into the general offering. In addition to the eCommerce team Peter is responsible for the contact centre and direct logistics operations.

Peter's aim is to blend the new capabilities of eCommerce with the trading disciplines of an ambitious retailing group into a sparkling, class-leading service for brand-savvy consumers.

Session: Big !dea

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Kenneth Cassar oversees custom analytics for clients in technology, search, commerce, CPG, healthcare and automotive. Ken joined Nielsen Online in 2003 and has developed the company's MegaPanel-based products, its suite of advertising effectiveness offerings and its vertically focused analytical approach. Before joining Nielsen Online, Ken was with Modem Media's Strategic Consulting group and Jupiter Research.

Session: Wed, Sept. 29 - 3:30p - 4:30p: Concurrent Session I, Track 3: Cross Channel Optimization -- Measuring What Matters For Cross-Channel Success

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Session: Big !dea

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Sue Chapman is the Merchandising Practice Leader at Demandware. During her career in eCommerce Consulting, she was instrumental in the online success of multi-channel retailers in the US and UK like Macy’s, Bloomingdale’s, Williams-Sonoma, Pottery Barn Group, JCPenney, L.L.Bean, Sears, OfficeMax, REI, Argos and Virgin Records along with several e-tailers like NetShops and Overstock. She has also assisted customers in designing and implementing their merchandising strategies to increase conversion rates and overall sales revenue.

She holds a degree in Fashion Merchandising from the University of Massachusetts at Amherst. Her deep knowledge of merchandising, internet technology and computer software gives her a unique perspective and makes her a popular industry speaker and interviewee with national e-commerce and retail publications.

Session: Doctor Is In Expert

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Dominic is responsible for eCommerce and cross-channel retailing for Microsoft’s Retail Industry Team. In this capacity Dominic has worked with industry-leading retailers focusing on customer experience, eCommerce and cross-channel retailing strategies, and how technology and business processes can be used to deliver compelling customer experiences across a wide spectrum of channels.

Session: Big !dea

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Lindsay Conwell is a Senior Solution Consultant and has worked with Coremetrics’ top clients for more than five years. A computer science graduate from the University of Texas, Lindsay uses her technical skills and online marketing expertise every day to help clients take their marketing programs to new heights. She hits the golf course in her spare time and is especially passionate about practicing her short game, fanatically supporting Longhorn football and enjoying Austin’s live music and comedy scenes.

Session: Big !dea

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Tom Davis is the Vice President of Ecommerce for Kenneth Cole Productions, a men’s and women’s fashion brand, located in New York City. He joined Kenneth Cole in 2008 and has been working in the ecommerce industry since 1996.

Tom directs and oversees the company’s ecommerce efforts which are supported by GSI Commerce. This includes the brands Kenneth Cole New York, Reaction, Unlisted and Gentle Souls. He is responsible and directly oversees fulfillment, operations, and marketing of their online shopping business.

Prior to joining Kenneth Cole Productions, Tom managed the ecommerce business for Tommy Hilfiger and has held ecommerce roles with Sirius Satellite Radio and GiftCertificates.com. Tom has a BS from Vanderbilt University and an MBA from the Australian Graduate School of Management.

Session: Tues, Sept. 28 - 3:15p - 4:15p: Concurrent Session II, Track 4: Mobile -- Taking Luxury Brands Mobile: Strategic and Tactical Execution

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Session: Wed, Sept. 29 - 3:30p - 4:30p: Concurrent Session I, Track 4: Mobile -- Building a Mobile Commerce Strategy 

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John Deneen is President of SiteForm, Inc., a website development company that has built 60+ ecommerce websites over the past 12 years. In addition, he has worked with a number of large companies, giving advice on “best practices” when building and redesigning websites with a focus on selling to the consumer.

Prior to founding SiteForm in the late 90s he held marketing positions with direct to consumer companies Foster & Gallahger, Hanover Direct, and World Book Encyclopedia. He’s a frequent speaker on internet marketing and holds an MBA in Marketing from Northwestern University’s Kellogg Graduate School of Business.

Session: Doctor Is In Expert

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Allan Dick began researching and implementing SEO/SEM techniques when he joined Vintage Tub and Bath as General Manager in January 2001. Since then, Vintage Tub and Bath (www.vintagetub.com) has increased gross revenues 1,700% and is now a leading supplier of reproduction bathroom fixtures. Mr. Dick regularly speaks at Search Engine Strategies and Shop.org meetings and has been quoted in Wired, Internet Marketing Report, and Business Week among other publications.

Prior to joining Vintage Tub and Bath, Mr. Dick was a sales manager for five years at a new car dealership and a stockbroker for three years. He has a B.A. from Washington & Lee University and graduated from Outward Bound alpine mountaineering school.

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Junie Dinda is Sr. Manager, Product Marketing at Coremetrics, an IBM Company, and is responsible for the go to market strategy, messaging, and positioning for personalization solutions. Prior to Coremetrics, Junie has held various product marketing roles for telecommunications and software companies.

Junie holds a B.A. in Economics from the University of Michigan, and an MBA from Cornell University’s Johnson Graduate School of Management.

Session: Big !dea

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Jill Dvorak currently provides retailers with consulting services for eCommerce due diligence, aligning business goals with new strategies for eCommerce. Before FitForCommerce, Jill was the Director of Consumer eCommerce for North America at Encyclopedia Britannica where she led their Consumer eCommerce arm. She led a replatform and redesign of the ecommerce business while developing a new merchandising strategy. She was also responsible for all online and offline consumer eCommerce marketing efforts. Before joining Britannica, Jill was the Manager of Branded Merchandise at Discovery Communications, Inc. In addition to helping merchandise Discovery Channel Online and Mall Based stores, she headed up the Branded Merchandise department, developing promotional products for the 16 networks under DCI (TLC, Travel Channel, Animal Planet, Discovery Health etc). Additionally, she was solely responsible for the World Headquarters Discovery Channel Store, a showcase and sales location for Discovery retail, licensed and premium products. Prior to Discovery Channel, Jill worked in National Geographic’s Communications group where she built the first online media press room and got media placements for the consumer business units of National Geographic.

Jill holds an M.B.A. in Strategy and Marketing from University of Maryland's Smith School of Business and a B.S. Degree from Vanderbilt University in Human & Organizational Development.

Session: Doctor Is In Expert

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Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”.

Bryan Eisenberg is the recognized authority and pioneer in online marketing, improving online conversion rates, Persuasion Architecture, and persona marketing. Bryan was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus and and he was selected as one of the inaugural iMedia Top 25 Marketers.

In 1998, Bryan co-founded FutureNow Inc., the company has been helping businesses generate more engagements, leads, subscriptions, and sales with its unique framework he helped develop, Persuasion Architecture®. Bryan’s proudest professional accomplishments are the thousands of companies, students and clients, including HP, NBC Universal, GE, WebEx, Overstock and Dell, that have consistently enjoyed dramatic improvement in sales.

Session: Doctor Is In Expert

Session: Wed, Sept. 29 - 1:15p - 2:15p: Concurrent Session I, Track 2: Customer Experience -- 21 Secrets of Top Converting Websites

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Jeffrey Eisenberg co-authored “Waiting For Your Cat to Bark?”, a #1 Wall Street Journal bestseller and "Call To Action", both New York Times bestsellers, together with his partner Bryan Eisenberg. Since 1998 Bryan & Jeffrey have trained and advised companies to implement accountable digital marketing strategies emphasizing optimization of conversion rates to leverage more leads and sales. Jeffrey is a thought provoking marketing speaker and is natively fluent in Spanish & English. You can connect with Jeffrey at http://www.bryaneisenberg.com.

Session: Doctor Is In Expert

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Kevin leads ForeSee Results continued growth in the retail industry through his expertise and experience. He works with the product, delivery, client services, and marketing teams to maximize ForeSee Results’ value to our retail clients. Kevin has over 10 years of critical e-commerce experience and was formerly the Vice President and Managing Director of Tower Records. More recently, he was the Senior Vice-President of E-Business with Borders where he re-launched Borders.com as an e-commerce site.

Kevin is a recognized and respected figure in the online retail industry. He has been a featured speaker at many e-retail conferences like Shop.org, eTail, and Internet Retailer, in addition to being featured and quoted in the Wall Street Journal, the New York Times, USA Today, Publishers Weekly, the Detroit Free Press, and more. He is also a member of Shop.org's Policy Advisory Committee, Cross-Channel Retailing Consortium, and the eTail Content Advisory Board.

He received his degree in Business Administration from Golden Gate University with advanced training in general management, project management, and quality assurance.

Session: Tues, Sept. 28 - 1:30p - 2:30p: Track 3: Cross Channel Optimization -- Achieving Cross-Channel Nirvana: Aligning Your Organization Behind Your Customers' POV

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Session: Doctor Is In Expert

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Prior to founding ShowUhow, Inc. in 2007, Kim ran Momentuum Solutions, Inc., a management consulting and business finance firm she founded in 2001. Through Momentuum Solutions, Ms. Folsom advised CEOs on the launch of technology-based business units and grew revenues in excess of $5 million. Momentuum clients included: PenChecks, Inc., Silicon Space, LLC and DriveCam, Inc.

Session: Big !dea

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She founded the e-tailing group in 1993 after an extensive career as a department/ specialty store buyer and under her guidance the e-tailing group has evolved to be one of the premier ecommerce consultancies. They advise retailers on merchandising, strategy and customer experience best practices while simultaneously developing thought leadership and go-to-market strategies for top technology companies. Client projects cover all retail sectors from brick and mortar to catalogers and range from start ups to retail stalwarts as well as best-in-class technology companies. Her company’s annual mystery shopping and merchant surveys provide a comprehensive overview of the state of e-commerce, setting industry standards while simultaneously highlighting best practices.

Lauren authored her first book, It’s Just Shopping, which provided a comprehensive; behind-the-scenes look at the evolution of multi-channel selling in 2001. Her knowledge of e-commerce coupled with her candid and charismatic style make her a sought after speaker at e-retail conferences like Shop.org, eTail and Internet Retailer in the US and abroad. She is a go-to-resource for the press and is often quoted in media outlets that range from The New York Times, WWD, CNN, Financial Times, USAToday, Business Week, Forbes, Internet Retailer and Crains

Session: Doctor Is In Expert

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Todd is the VP of Search at Position Technologies and works with new and established companies to optimize existing sites and help architect new ones to achieve optimal natural search engine rankings. He holds a Bachelor of Commerce degree from the University of Calgary and currently resides in Gig Harbor, WA.

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CEO, Alvenda, Inc.

Session: Big !dea

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Founder & CEO, Proclivity Systems

Previously, Sheldon held the position of Director of Business Intelligence and Data Mining Services at Bluefly.com, Inc., a leading high-fashion apparel retailer. During his tenure with Bluefly.com, Sheldon developed, launched and managed its business intelligence division.

Sheldon is a graduate of Yale University with a bachelors of science degree in molecular biochemistry and biophysics. During his time at Yale, Sheldon served in a number of research positions with prestigious institutions including Cornell University Medical Center, The Rockefeller University, The Oswaldo Cruz Institute and Yale University School of Medicine. He also interned at the White House in the Office of National AIDS Policy and received numerous awards and scholarships.

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General Partner, Norwest Venture Partners

Previously, Josh served as President and CEO of mySimon, Inc., a pioneer in online comparison shopping services. Josh oversaw all aspects of the company's growth into one of the largest and best-known consumer ecommerce companies in the late 1990's, culminating in its acquisition by CNet Networks in early 2000 for $730 million. After the acquisition, Josh was named President of CNet's Consumer Division, reporting to the company's CEO. Josh has served on the Board of Directors at Synaptics, and Ask Jeeves (NASDAQ: ASKJ) until its acquisition by IAC/Interactive Corp for $1.9 billion. Josh also served on the Board of Directors for PremierGuide, Inc. (acquired by Local.com <http://local.com/> ) and Akimbo Systems, Inc.

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At Code and Theory, Suzanne advises clients on comprehensive E-Commerce strategy from cross-platform customer experience to marketing and merchandising perspectives. Prior to Code and Theory, Suzanne founded 400twin Consulting, a boutique strategy firm specializing in the luxury retail, publishing, and travel sectors. The firm’s work included clients as diverse as Clinique, Unique Homes and Pacific Beachcomber Resorts as well as many leading brand agencies worldwide.

Suzanne also served as design director for cosmetics institution Estée Lauder in New York and associate creative director for San Francisco's Eve.com, a pioneer e-commerce leader in the prestige beauty and fashion space. Suzanne graduated magna cum laude from Brown University with a dual B.A. English and Visual Art.

Session: Doctor Is In Expert

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Josh leads the UX, Creative, Product Management and SEO efforts for Diapers.com and the newly-launched Soap.com. Over the last 3 years, Diapers.com has become the fastest growing retailer in the country and was awarded #35 in the INC500 by fashioning a brand that brings class-topping customer service, convenience and site experience to time-starved parents. Soap.com builds on that tradition, and with one of the biggest launches in eCommerce history went to market with 25,000 everyday essentials, including cosmetics, vitamins, paper products and the other items you’d find in an everyday drugstore, all wrapped in a playful, modern retro vibe.

Session: Wed, Sept. 29 - 3:30p - 4:30p: Concurrent Session I, Track 2: Customer Experience -- Social Commerce: 7 Strategies that Work

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Andrew Hoefener (@hoefener) is the Co-Founder and Chief Operating Officer of niche retailer Cat5 Commerce, an ecommerce pure play focused on the military, public safety, and outdoor verticals. Some of Cat5's properties include BDU.COM, MilitaryBoots.com and HikingBoots.com. Andrew's expertise includes many facets of search marketing and internet retail. At Cat5 he applies his technical and retail expertise to help shape all facets of the company's ecommerce platform and business development.

After leaving the University of Missouri, Andrew served as an internet application consultant for KPMG and Information Management Associates. He went on to found and publish VP1, a technical journal covering Oracle enterprise applications. Outside of ecommerce, Andrew is an accomplished professional gamer and recognized MMORPG expert where he's amassed over $100,000 in career winnings. Andrew resides in Town & Country, Missouri where he can often be found obsessively checking in on FourSquare.

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Ed has over 20 years of experience in the software industry with a deep experience of the search technology sector. Ed was Senior Director for Infoseek's software unit Ultraseek, which eventually was acquired by Inktomi, then Verity, then Autonomy. In that role growing revenues of Infoseek Software / Ultraseek Corporation from the initial deal in 1997 to US$25 million annual sales into 2,500+ accounts in over 40 countries. Ed is responsible for business development for SLI Systems.

Session: Big !dea

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Bart, a Group Creative Director and Discipline lead for Razorfish, has over 20 years of marketing and advertising industry experience. Over the past 9 years in the digital space, Bart has been instrumental in driving marketing solutions for Fortune 500 and global clients including GM (Cadillac, Oldsmobile and GM Goodwrench), Toyota Scion, Whirlpool (Whirlpool, Kitchen Aid, Maytag, JennAir and Amana), Purina, McDonalds, Samsung, Northern Trust, Disney and Capital One. Bart’s deep digital experience, combined with branding and identity expertise, give him a well-rounded approach to creating digital experiences and a well-honed ability to lead and inspire cross-discipline teams.

Bart has led multiple teams such as AT&T, Barton Brands, JCPenney, ADT, Citrix, Kraft: Oreo, Ritz and Chips Ahoy and heads up Razorfish’s Immersive Video practice for the Central Region. Previously, Bart was a VP, Group Creative Director at Arc Worldwide, where he led the conception and design of numerous award-winning sites, including thebar.com for Diageo (shortlisted at Cannes). Prior to that he was a Vice President at Gerhardt & Clemons, an integrated design and marketing firm.

Session: Doctor Is In Expert

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Ulric is the Executive Director of Pixmania.com.com and is also in charge of launching New Business Lines for the company.

In May 2002, Ulric joined Pixmania.com as Managing Director of Northern Europe and launched the operations of Pixmania.com in the UK, Sweden, Denmark, Finland and Norway.In 2004 Ulric also became Managing Director of the French operations of Pixmania.com and Pixmania-pro.com. Ulric earned a bachelor of business administration in economics in Canada. During his studies Ulric founded the Sunrise Fund, an investment fund specialized in options trading on the NASDAQ and NYSE. In 2000, Ulric launches ConnexionsNET Magazine which brought together students and the most influential CEOs through an online community website and a printed magazine.

Session: Tues, Sept. 28 - 1:30p - 2:30p: Track 2: Customer Experience -- Lessons Learned from Across the Atlantic: Customer Trends for the Global Retailer

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President, Twist Image and Author, Six Pixels of Separation

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CEO, Listrak

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The last 38 years of history at Southwest Airlines has been pretty simple. Offer outstanding service with extremely low fares and make a profit. Many of the events of the last 24 months have made this approach more challenging. Soaring energy costs have started a quest for new sources of revenue within our system. The result is changes to our traditional approach and the rise of new opportunities.

Mr. Krone has spent 17 years in various roles at Southwest Airlines. Kevin is responsible for Southwest’s marketing strategies covering all sales and promotions; special event marketing; multicultural activities; travel agent and other partnership relationships; all field sales offices; advertising; Southwest’s award-winning frequent flyer program called Rapid Rewards, online marketing, and distribution of Southwest’s products. Previously, Kevin had responsibility for local marketing, business development, as well as leadership over the developmental efforts on Southwest’s website, southwest.com.

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Jon Kubo has been the Chief Information Officer for the Wet Seal, Inc. since 2005. He is also responsible for the ecommerce efforts for the company. Under his leadership, the ecommerce business revenue has increased by over ten times. Wet Seal launched its “Fashion Community” in April 2008 and it is one of the most successful examples of social media in retail. In 2009, Wet Seal launched social media applications for the Iphone, Facebook, and Shop with Friends functionality continuing to expand its social media strategy. In April 2010, Wet Seal’s IRunway Iphone App was recognized by RIS News as the Mobile App of the Year Award Winner for Customer Engagement. Before joining The Wet Seal, Mr. Kubo held the positions of Chief Administrative Officer for FAO Schwarz, and Chief Information Officer for FAO, Inc, and several executive positions in the software technology industry.

Session: Tues, Sept. 28 - 1:30p - 2:30p: Track 4: Mobile -- The Skinny on iPad Shopping - Learn What Works From Retail Innovators

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Christopher Ladd has over 15 years of direct to consumer ecommerce and online marketing experience. Starting his career at Reebok, then moving on the Titleist and Footjoy Worldwide, Chris launched and developed ecommerce business for these powerful brands, focusing on multi-channel marketing and selling strategies within the athletics footwear and golf industries. After 10 successful years Ladd became a principal in Boulder, Colorado based interactive agency Texturemedia. At Texture Chris oversaw the Client Services, Strategy and Marketing functions for all clients including; Marmot, Steamboat Pearl Izumi, Whistler, PENTAX, Aspen Skiing Company, Copper Mountain and Izze Beverage Company. In April of 2008, Crispin-Porter Bogusky completed a successful acquisition of Texturemedia and Ladd joined local Boulder footwear phenomenon Crocs as the VP of Global eCommerce and most recently the VP of the Global Direct Channel. Today, Crocs has over 450 company-owned and franchise retail locations and 23 eCommerce websites that Chris is responsible for the leading multi-channel strategy and execution of cross-channel sales and marketing in 40 countries around the World.

He is a graduate of the University of Connecticut with a BA in Economics and an MA in Sports Management.

Session: Wed, Sept. 29 - 3:30p - 4:30p: Concurrent Session I, Track 3: Cross Channel Optimization -- Measuring What Matters For Cross-Channel Success

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Kevin Lindsay is an experienced product marketer with more than a decade working in search technology and eCommerce. In his current role leading product marketing efforts for Omniture’s Conversion family of products, Kevin is responsible for product positioning and sales enablement with a specific focus on online retail. Prior to Omniture, Kevin oversaw the product marketing and strategic marketing efforts at Mercado, a leader in eCommerce search and merchandising solutions which was acquired by Omniture in 2008. Before joining Mercado, Kevin ran his own product marketing consultancy working with technology startups in the areas of mobile, retail and entertainment. Prior to this, he managed product marketing at Verity, where contributed to the development of search and navigation solutions for early commerce sites such as CDNow and OfficeMax. Kevin received a Bachelor of Arts in Communications from the University of Calgary.

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Direct-to-Consumer & Multichannel Retail Practice Leader, Principal, Deloitte Consulting LLP

Kasey Lobaugh is a principal in the Kansas City office of Deloitte Consulting LLP. He leads Deloitte’s Direct-to-Consumer & Multichannel Retail Market Offering. In this capacity, he has spent over 14 years consulting with the world’s largest retailers including multiple billion dollar online organizations. Kasey leads strategy and implementation teams specifically focused on transforming large retail organizations’ people, processes and technologies to support the growth and scale required in today’s multichannel retail environment. He also is the co-chair of the Cross-Channel Consortium – an executive think tank focused on the topics of the evolving retail business model. As one of Deloitte's designated spokespeople on multichannel retailing trends, Kasey has been widely quoted in the media and is a frequent speaker at industry trade conferences. Kasey graduated from Wichita State University with a Bachelor of Science and received his MBA from the University of Kansas.

Session: Wed, Sept. 29 - 1:15p - 2:15p: Concurrent Session I, Track 3: Cross Channel Optimization Breaking Boundaries: The Retail Business Model of the Future

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President, Range Online Media & Chief Strategy Officer, iProspect

Misty Locke is the President of Range Online Media and Chief Strategy Officer of iProspect. She has been named one of Fast Company Magazine’s Top 25 Women Business Builders and has advanced Range Online Media to become a leading search marketing and interactive agency. She has served as the president of Range Online Media since she co-founded the award-winning company in 2001. She has also led the company’s strategic direction and growth since its inception and through its recent acquisition by Aegis PLC.

Locke is active on agency and search advisory boards for Google, MSN and Yahoo! and is passionate about creating an industry environment of accountability to marketers and consumers. At iProspect she is responsible for the organization’s strategic direction, as well as maintaining the firm’s industry relationships.

Recently Misty was named to the Shop.org Board, a division of the National Retail Federation. She works with clients ranging from Journeys and Neiman Marcus to The Sundance Channel, GAP and Wyndham Hotels & Resorts to build successful search marketing and interactive strategies that are unique in design and implementation, yet built to scale and achieve each client’s individual business goals.

Misty holds a BA in Corporate Communications from The University of Texas and makes sure to prioritize her schedule around Longhorn home games.

Session: Wed, Sept. 29 - 1:15p - 2:15p: Concurrent Session I, Track 1: Tactics -- Kickin’ Keywords:  How Gap Achieved Paid Search Paradise

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One Kings Lane (OKL) is the leading daily sales site for home and living, featuring designer décor, furniture, accessories and gifts at up to 70 percent off retail. Membership is free and provides access to new merchandise every day from established and emerging brands, as well as exciting, eclectic Tag Sales curated by the industry’s top design visionaries. Investors include Kleiner Perkins, First Round Capital and Reid Hoffman.

Prior to One Kings Lane, Mack was CEO and co-founder of Scene7, the leading rich media platform provider for the e-commerce industry, supporting websites such as Nike, QVC, Macys, Williams-Sonoma, Lands End and more than 700 additional global properties. Mack completed the successful sale of Scene7 to Adobe Systems in May 2007. Mack then joined the executive team at Adobe where he was vice president and general manager of digital imaging and dynamic media, providing leadership over flagship properties such as Photoshop® and Flash Media®. Mack was previously executive vice president of the Home Division for Broderbund Software, an engagement manager with McKinsey & Company and began his career with General Electric.

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Kylee Magno is instrumental in overseeing the development of the e-tailing group’s proprietary research studies as well as working directly on a myriad client projects.

Projects range in scope from comprehensive site audits and competitive benchmarking to site feature prioritization for both merchants and technology companies targeting those merchants. Client project participation has included leading assignments for Shop ABCTV, MoMA, Scholastic, GSI Commerce, Honey Baked Ham Online, and Everlast among others.

Joining the e-tailing group, Kylee Magno felt she had found the perfect balance for her 16 years of in-depth knowledge in retail merchandising, marketing, consumer buying trends and the love of the Internet.Previously she had worked in multiple roles and responsibilities in retail, including buying, sales and management at national retail companies. Kylee brings with her a passion for retail and a drive to succeed, and sees the ever changing e-commerce environment as a challenge she is ready to meet head on.

Session: Doctor Is In Expert

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Nitin Mangtani is the Senior Product Manager for Google Commerce Search. In his role, Nitin focuses on enterprise search strategy, product roadmap and definition of Google Commerce Search. Prior to joining Google, Nitin was part of BEA team for more than 5 years and founded the AquaLogic group. At BEA - Nitin was instrumental in defining and building the SOA product line. His areas of expertise include cloud computing, enterprise search and XML.

Session: Big !dea

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Bryce Marshall is the Director of Strategic Services at Knotice, an Akron, Ohio-based direct digital marketing company. An expert marketing strategist, Marshall creates powerful and profitable online marketing strategies for a wide range of companies from growing eCommerce firms to massive Fortune 200 companies.

In addition to his skills as a strategist, Marshall is a recognized mobile marketing expert with an established voice in the industry. He has been featured in several leading marketing publications and national publications including USA Today, MarketingProfs, Read Write Web, Mobile Marketer, and Internet Retailer.

He is a sought after writer, having written on a variety of topics including direct digital marketing, mobile marketing, mobile strategy, and online message relevance. He is the author of the award winning white paper, “Making Sense of Mobile Marketing.” He has been a featured guest on noted mobile marketing expert Kim Dushinski’s esteemed radio show “Mobile Presence,” and a featured guest on mobile marketing expert Brian Prows’ podcast “Mobile Beyond,” and is featured in Prows’ popular ebook “Mobile Marketing Conversations.” Additionally, he is a featured blogger on Knotice’s successful and highly regarded business blog, “The Lunch Pail.”

Session: Doctor Is In Expert

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McDonald’s role at Silverpop is to educate clients and prospects on best practices and emerging trends in email and engagement marketing. He has 25 years of experience in marketing, consulting and strategic planning. McDonald has held executive marketing positions at companies including Lyris, Inc., EmailLabs, USWeb/CKS and Arthur Andersen.

He is a regular contributor to several industry publications and blogs, is a frequent speaker at major industry conferences and is past co-chair of the DMA's eec Email Measurement & Accuracy committee. In 2005, he was selected Marketing Executive of the Year by the American Business Awards (the Stevie's).

Session: Big !dea

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Sonia Meisenheimer has ten years of experience designing and developing customer-centered content experiences that build traffic and revenue for ecommerce and publishing businesses. She has worked with MSN, Yahoo, AOL, Ticketmaster, Expedia and Payscale.com, designing content strategies that allow online businesses to connect with their customers in direct and meaningful ways . Currently she is the brand manager and online marketing strategist for tampabay.com, the website of St Petersburg Times.

Session: Doctor Is In Expert

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A widely influential thought leader and spokesperson in the digital and multichannel arenas, Kelly Mooney is industry-renowned for her uncanny gift to translate the complexities of the digital channel and consumer behavior into actionable business solutions.

A twenty-year veteran of consumer-centric marketing, Mooney is the author of two game-changing business books: The Ten Demandments: Rules to Live By in the Age of the Demanding Customer (McGraw-Hill, 2002) and The Open Brand: When Push Comes to Pull in a Web-Made World (New Riders/AIGA Design Press, 2008). Her latest book dissects the social web revolution—from the rise of personal brands to the online consumer’s inclination to create, share and influence—and unveils the new strategic imperatives for brands to be O.P.E.N: on-demand, personal, engaging, and networked.

As President and Chief Experience Officer of digital agency Resource Interactive, Mooney inspires business leaders to welcome consumers into the value creation of their brands. She leads a company of award-winning digital marketing teams in the creation and development of brand-building consumer experiences for companies such as Procter & Gamble, Hewlett-Packard, The Coca-Cola Company, Victoria’s Secret, Sherwin-Williams, L.L. Bean and Wal-Mart. The Wall Street Journal, BusinessWeek, Time Magazine, Fast Company, CNET, USA Today, CNBC’s “Closing Bell,” Nikkei Business (Japan) and other national and international media outlets have covered Mooney’s and Resource’s work. Mooney also has her own blog at www.resource.com/author/kmooney.

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Jim is a Regional Team Lead in Client Services at Return Path. Troubleshooting and monitoring deliverability, reputation issues and tailoring creative pre-deployment strategies, Jim has been helping clients maximize their return on investment of their email program for several years. Jim’s clients come
from a wide-range of industry sectors including retail, social networking, academia, financial, sports, and media to name a few.

Jim has been working in e-mail over the last decade with emphasis on customer engagement, retention strategies and deliverability – from both the development/backend design side and client consulting. He coaches his client services team as a thought-leader ever interested in efficiency, maximizing client results and knowledge sharing.

Session: Doctor Is In Expert

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Joel Morrow is a Managing Partner of Mobile Fusion, a leading mobile marketing agency. Mobile Fusion helps clients such as Kellogg’s, Bacardi, Edible Arrangements, the Florida Panther NHL hockey team and B2B marketers use text message and mobile marketing to acquire new customers while persuading existing ones to spend more. He is a frequent industry speaker on mobile marketing for the Direct Marketing Association (DMA) and other groups.

Previously, he was Director of Product Development, Digital Ventures at Western Union, where he developed and executed the company's mobile marketing strategy & roadmap in the U.S. and text alerts throughout the world. Mr. Morrow earned his MBA from the University of Colorado at Boulder.

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Sucharita is a principal analyst on Forrester’s Consumer Markets team where she focuses primarily on eCommerce, consumer behavior and trends in the online shopping space, technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.

Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention and market research efforts for the $2 billion luxury retailer’s online channel. Prior to Saks, she held management positions at Toys R Us, where she was a merchant in the Babies R Us division and a store manager in one of the company’s largest toy stores, and at the Walt Disney Company, where she developed and managed marketing plans for new business initiatives including the Disney Stores, the Disney Cruise Line and Club Disney. Additionally, she was involved in the expansion of Cap Cities/ABC properties, specifically ESPN Zone, ESPN Magazine and the Go.com network. She was a member of the founding team at Babystyle, the multimillion dollar, multichannel retailer of maternity and baby products headquartered in Los Angeles. She has authored two non-fiction books and has contributed to Business Week Online.

Sucharita holds a BA in Economics from Harvard University and an MBA from the Stanford Graduate School of Business.

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Mike Murphy is the Vice President of Global Sales at Facebook where he leads media strategy, advertising sales, account management and advertising operations. Mike joined Facebook from Yahoo!, where he was Vice President of Media Sales for the Western region. Prior to Yahoo!, Mike founded the company TAG that provided outsourced sales, marketing and business development services to established technology and early-stage start-up companies. Mike began his media career at Ziff-Davis Publishing and CMP Media where he was Publisher, Associate Publisher and Managing Director. Mike received his bachelor’s degree from the University of North Texas.

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Over the last 10 years, Frederik has worked with many large retailers on their eCommerce and multi-channel strategies in more than 15 countries. As founder of the European eCommerce Forum, Frederik has intensive relationships with many thought leaders in the field of online retail. Following the acquisition of Fredhopper by SDL plc, Frederik continues to serve as COO of Fredhopper and works directly with CEO’s of large retailers with ambitious eCommerce visions.

Session: Big !dea

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Ron is the President of E-Commerce, at Jones Apparel Group. For the past three years he has increased e-com sales at JAG by more than 300%. Prior to joining Jones, he was president of Kompo e-Commerce Solutions, a full service e-commerce outsourcing firm. Other e-commerce experiences include a 4 year stint as a divisional vice president of Coach Inc., where he managed Coach.com as well as three years as director of marketing for Gap Inc.’s OldNavy.com.

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Elizabeth Peaslee is a Senior Consulting Director responsible for consulting and research clients across North America. She is one of the most experienced customer experience executives and consultants in the country. Her clients at Creative Good span retail, media, travel and financial services, and she has spoken at many industry events including Shop.org, Direct Marketing Association, and private client summits, to name a few.

Elizabeth also leads Customer Experience Council 3, a group of 25 executives across a range of companies which started October 2004. She is based in Dallas, Texas where she runs the Creative Good office.

Prior to Creative Good, Elizabeth was the Vice President, Customer Experience at Travelocity where she spent 8 years. As the VP of Customer Experience, she was responsible for both business and consumer applications. She is recognized as a pioneer in the field of customer experience having generated millions of incremental dollars for Travelocity and for her clients here at Creative Good.

Before her distinguished career in customer experience, Elizabeth worked at Sanford Bernstein as a portfolio manager. Elizabeth earned an MBA from the University of Michigan, and a Bachelor’s from Duke University in Economics and Mathematics. Outside the office, she enjoys swimming, biking, running, and flying kites with her 2 daughters.

Session: Doctor Is In Expert

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Scott Savitz is Founder and Chief Executive Officer of Shoebuy.com.

Scott Savitz founded Shoebuy.com in 1999 and serves as Chief Executive Officer. Under his guidance, the company has quickly become one of the largest retailers of footwear and related apparel on the Internet partnered with over 800 brands and representing over 700,000 products. In February, 2006, Shoebuy.com was purchased by IAC/InterActive Corp. which owns other leading properties including Match.com, Citysearch, Evite.com, and Ask.com.

Prior to founding Shoebuy.com, Mr. Savitz was a Director at BancBoston Robertson Stephens specializing in the investments of large high-tech corporations totaling more than $6 billion. Previously, Mr. Savitz was in the mortgage business where he originated more than $100 million in mortgages in one year. In addition, Mr. Savitz managed a full service marketing company specializing in direct mail, telemarketing and list maintenance.

Mr. Savitz serves on the board of directors of SimpleTuition and MITX. He received a B.A. in English from the University of Colorado and currently resides in Boston, MA. Mr. Savitz has received numerous awards and accolades including Ernst & Young's New England Entrepreneur of the Year.

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John Seebeck is the Direct Marketing Business Director for Crate and Barrel, a leading national retailer of fashion-oriented home furnishings. John’s responsibilities include the business management of the direct marketing channel as well as all marketing aspects of direct. Departments managed include: Corporate Sales, Customer Analytics, eCommerce, Financial, Online Marketing, Print Production and Sales & Circulation. Prior to his 7 years at Crate and Barrel, John was with Circuit City for 6 years as a sales, store, and eventually district manager and subsequently spent 16 month running his own Web design and development firm. John has an undergraduate Degree in Economics and English from the University of Richmond and a Graduate Degree in Business Administration from the University of Virginia.

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Founder and CEO, RichRelevance

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Glen Senk was named CEO of Philadelphia-based Urban Outfitters, Inc. in May 2007. Senk’s career with the company began in April 1994 when he joined Anthropologie as president of what was then a single store prototype. Senk was named executive vice president of Urban Outfitters, Inc. in May 2002 and elected to the company’s board of directors in June 2004.

Prior to Anthropologie Senk served as senior vice president and general merchandise manager of Williams-Sonoma, Inc. where he oversaw the retail and mail order operations for Williams-Sonoma, Pottery Barn, Hold Everything, Chambers and Gardeners Eden. During his tenure at Williams-Sonoma, Inc. Senk developed the strategy and laid the groundwork for Pottery Barn’s rapid expansion and sales growth.

His retail career commenced at Bloomingdale’s in 1981 where he ultimately became senior vice president and managing director of Bloomingdale’s By Mail, Ltd. In 1989 Senk assumed the role of chief executive of the International Merchandise and Marketing Group for the London-based Habitat Group, a $400 million home furnishings business.

Senk holds a BA degree, magna cum laude, in psychology, computer science and mathematics from New York University; and a MBA degree in marketing and finance from the University of Chicago Graduate School of Business. He is a member of Phi Beta Kappa. Senk currently serves on the board of directors of Bare Escentuals and Tory Burch.

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Munjal Shah is Co-founder and CEO of Like.com. Together with Burak Gokturk, he co-founded the company in August of 2004. Munjal is a serial entrepreneur who focuses on building companies from zero to millions in revenue. Prior to Like.com he was co-founder and CEO of Andale Inc, a provider of software to eBay merchants. While he was CEO, Andale grew from 0 to double digit millions in revenue. Prior to Andale, Baan, IBM, and a startup called Blaxxun Interactive. Munjal started his career in artificial intelligence, writing software for Agouron Pharmaceuticals that predicted the efficacy of anti-HIV drugs.

BusinessWeek declared Munjal one of the Top 10 up and coming CEOs in 2001. Munjal has been quoted of hundreds of magazines including the Wall Street Journal, the New York Times, Business 2.0, and many others. Munjal has won a Demo God award for the launch of Like.com in 2006. Munjal sits on the advisor board to a number of very early stage startups including: Yousendit, Auyptima (sold to Oracle), Pubmatic, and MesmoTV.

Munjal is very active in the Entrepreneurial community. In 1996 he co-founded Round Zero, a very popular networking forum during the first Internet boom. He is a charter member of TIE (The Indus Entrepreneur) in Bangalore and writes a blog sharing his experiences as an entrepreneur here http://munjal.typepad.com.

He received his Masters in Computer Science from Stanford University and his Bachelors in Computer Science from the University of California, San Diego.

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Meyar Sheik, CEO & Co-founder of Certona Corporation is a seasoned software industry executive with 25 years of experience.  Since 2000, Meyar has been a web analytics and personalization pioneer working with some of the largest sites on the Internet many leading retail brands, in the areas of web analytics, recommendations and real-time content optimization. Prior to co-founding Certona, Meyar was the CMO and COO of web analytics leader, WebSideStory (now part of Omniture).

Session: Big !dea

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As Chief Experience Officer, Andrew has helped to establish Fluid’s reputation as one of the leading digital shopping providers serving retailers and branded manufacturers. An early advocate of merging brand and eCommerce, Andrew has successfully developed truly integrated shopping experiences for leading brands from pure play and multi-channel retailers to branded manufacturers.

Andrew has been a digital shopping pioneer since 1996 when he launched one of the first eCommerce portals while at Entasis Design + Development, an interactive media firm he co-founded. In 1997, Entasis Design + Development merged to form Fluid, Inc.

Andrew’s innovations include the introduction of the first real-time collaborative product configurator—a solution that eliminated the “click, wait and see” of server side product configuration and allowed consumers to experiment with personalization without penalty. As a pioneer in interactive product display, Andrew helped to shape the introduction of one of the earliest rich interactive digital merchandising solutions, and technology to make product display portable across multiple channels. Recently, Andrew has led Fluid in pioneering two key areas of social commerce: the integration of social into the online store, and establishing highly-branded shopping experiences on social media networks, such as a VIP pop-up store for the Jones Apparel brand Rachel Rachel Roy, and the first live streaming event on Facebook with the Sears Kenmore Live Studio.

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President and COO, Groupon

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Stephan Spencer is an author of The Art of SEO, published in October 2009 by O'Reilly and co-authored by Eric Enge, Rand Fishkin and Jessie Stricchiola.

Stephan is the founder of Netconcepts. Netconcepts started out as a web design and marketing agency, but over time morphed into a leading SEO firm. Stephan, and Netconcepts, had been heavy into the science of SEO since 1999.

Netconcepts was acquired in January 2010 by paid and organic search software/services agency Covario. Covario is one of the rare companies to make it onto the "Inc 500" list two years in a row -- in 2009 and now again in 2010.

Stephan is the inventor of the automated pay-for-performance natural search technology platform GravityStream, now re-branded as Covario's Organic Search Optimizer. 

He is a Senior Contributor to Practical Ecommerce and to MarketingProfs.com, a monthly columnist on Search Engine Land, and a regular contributor to Multichannel Merchant magazine. He's also contributed to DM News, Catalog Age, Catalog Success, Unlimited, and NZ Marketing magazine, among others.

Stephan is a frequent conference speaker on SEO and other online marketing topics for the Direct Marketing Association (DMA), American Marketing Association (AMA), Shop.org, Internet Retailer, SMX, IncisiveMedia (Search Engine Strategies), O'Reilly/TechWeb, PubCon, ECMOD, IQPC and IIR. His many hundreds of speaking gigs have taken him around the globe - everywhere from Berlin, London, Toronto, Santiago, and Auckland, to New York, Chicago, San Francisco, Los Angeles, and places in between.

Stephan is an avid blogger. He blogs primarily on his own blog - Stephan Spencer's Scatterings. But his posts can also be found on Searchlight (part of the CNET Blog Network), Shop.org Blog, Natural Search Blog, BusinessBlogConsulting.com, MarketingProfs Daily Fix, Changes for Good, and Google, I Suggest....

He holds an M.S. in Biochemistry from the University of Wisconsin-Madison.

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As Vice President & Managing Director of North America for AdMob, Jason Spero is responsible for the company's strategy and operations in North America. This includes leading the company's sales, business development and marketing teams. Jason brings more than seven years of experience in product, marketing and general management functions in the mobile space. Before joining AdMob, Jason was an Entrepreneur in Residence at Redpoint Ventures where he focused on mobile applications, services and infrastructure. Prior to Redpoint, Jason was Senior Vice President of Marketing at Digital Chocolate where he was responsible for worldwide product, marketing and distribution. Previously Jason was a Director of Product Management at Openwave where he led their Client and Instant Messaging product teams. Jason holds a BA from Amherst College and an MBA from the Kellogg Graduate School of Management.

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Tony Stockil is the founder and CEO of Javelin Group, Europe’s leading ecommerce and multi-channel retail consultancy. With a team of 80 professionals based in London and Paris, Javelin Group helps most of the UK’s top 20 retailers (including Tesco, Asda/Walmart, Marks & Spencer, Sainsburys, John Lewis, Kingfisher and others) and many across Europe (including Metro Group, Galeries Lafayette, Delhaize, Ahold, and Maxeda Group) to define their multi-channel strategies, implement new ecommerce initiatives and develop new markets, improve their ecommerce marketing and operations, and select and implement the right technologies to trade online and across channels.

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David Douglas Stone has more than 20 years of executive management experience in Fortune 500 and emerging growth technology companies with a strong emphasis on innovative payment systems and loyalty solutions. He has served as a senior executive in several financial services firms, including American Express, where he pioneered the first universal prepaid product, the American Express Gift Cheque, which quickly grew to sales in excess of $300M. Just prior to CashStar, he worked with Intel Capital's Mobile Commerce team in identifying new applications for mobile and digital couponing. He co-founded an innovative sports loyalty company, Sports Loyalty Systems, whose clients included Major League Baseball teams. David also led the creation of Affinnova, a multimillion dollar innovative product development company.

David holds a Masters Degree from the Fletcher School of Law and Diplomacy including graduate studies at MIT and Harvard Business School.

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General Manager, Research, Experian Marketing Services

Session: Big !dea

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Christian Taylor is the founder and CEO of Payvment, a venture-backed startup that has created the leading shopping platform inside Facebook. From April 2002 to January 2007, Taylor was President of Xcreative Interactive, a successful, interactive media and web development firm that helped media and entertainment clients build their brands online and engage audiences. Before that, Taylor was President of To Die For Records, a digital music clearinghouse and record label for independent recording artists.

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Scott Todaro manages Demandware’s product strategy group including product management and marketing, technology partnerships, and industry expertise, rounding out the Demandware eCommerce Platform and positioning the offering for entry into new markets. Scott brings 15 years of retail, ecommerce, and technology marketing management experience to Demandware from his time with Sports Loyalty Systems, ATG, Meridian Technology Marketing, and the Sherwin Williams Company (Retail Division).

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Ben Viscon is the eCommerce Manager of Merchandising and Marketing for REI (Recreational Equipment Inc.) based in Seattle, Washington. He joined the company in 1999 and helped launch REI’s second online store, REI-Outlet.com. In addition to managing the eCommerce Merchandising and Marketing teams for REI.com and REI-Outlet.com, Ben is part of the larger management team responsible for shaping REI’s multi-channel strategy.

With over 20+ years of retailing experience in store management, product management, merchandise and financial planning, strategy planning and direct marketing as well as eCommerce with such retailers as Dillard’s, Macy’s, Starbucks Coffee Company and now REI, Ben brings expansive knowledge and a proven record of achieving great success by always staying focused on the customer.

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Brian is a seasoned Internet and eCommerce leader with extensive experience working with a wide range of commerce platforms and related technologies, such as rich media, analytics, email-marketing, search engine marketing (SEM), search engine optimization (SEO), content management, digital asset management, dynamic content delivery, and content syndication.

Brian has more than 11 years of experience in eCommerce and online marketing, serving senior roles for large, established online retailers and Web marketers such as Amazon.com, Classmates Online, Inc., Eddie Bauer, Expedia.com, and The Spiegel Group and providing solutions for the online retailers and Web marketers while at Amazon Enterprise Solutions and his own firm. Additionally Brian presided over a start-up company, Swallowtail Solutions, focused on innovative eCommerce solutions for emerging retailers. Brian's roles span both business and technology leadership, from Web marketing, online merchandising, product management, solution architecture, customer experience design, and technology leadership.

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Amanda G. Watlington is Owner of Searching for Profit a search marketing consultancy focusing on the interaction of the consumer with businesses using search engines, RSS, blogs, podcasting or other new media to deliver their message. An industry thought leader and an internationally recognized speaker, Amanda has led sessions on search marketing, web strategy and social media at Search Engine Strategies (SES), Webmaster World, AdTech, DMA and Shop.org.

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Lou Weiss is the Chief Marketing Officer of The Vitamin Shoppe. In this capacity, he is responsible for all customer acquisition and relationship marketing, Vitamin Shoppe’s Healthy Awards loyalty program, and overall marketing and advertising for both the retail and direct-to-consumer businesses. Mr. Weiss is also responsible for the overall business performance of the direct-to-consumer business including the internet, catalog, and customer care. Mr. Weiss joined the company in 2006 as Vice President and General Manager of Vitamin Shoppe Direct.

Prior to joining The Vitamin Shoppe, Mr. Weiss was President of Gaiam Direct, a subsidiary of Gaiam, Inc., where he had overall responsibility for the direct-to-consumer businesses. Before Gaiam, Mr. Weiss held positions of increasing seniority at several private equity/venture capital backed direct-to-consumer businesses. He began his career at Sony Corporation of America in the Corporate Strategy/Planning group.

Mr. Weiss holds a B.S. in Economics, magna cum laude, from the Wharton School of Business at the University of Pennsylvania, and completed the Japanese Business program at Obirin Daigaku University in Tokyo, Japan.

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Session: Big !dea

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As President and CEO of ChannelAdvisor, Scot Wingo leads the company in its mission to provide retailers and manufacturers with the software and services needed to successfully sell their products via online sales channels. Prior to launching ChannelAdvisor, Scot played a role as the General Manager of GoTo Auctions, CEO and co-founder of AuctionRover.com (acquired by GoTo.com) and CEO and co-founder of Stingray Software (acquired by RogueWave).

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VP, Research & Customer Experience, Metrics Marketing Group

Cathy has over 15 years experience in quantitative and qualitative research, specializing in Web site Usability. Her background includes a wealth of experience in usability testing, eye tracking, heuristic evaluations, user research and conversion enhancement strategies for Fortune 500 clients across the globe. She regularly teaches on the topic of Web Usability at colleges, conferences, and events, including her 2010 worldwide tour on Utilizing Eye Tracking to Improve the User Experience.

Session: Doctor Is In Expert

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Steve and team are leading the charge to transform Guitar Center from a traditional brick-and-mortar retailer, into a world-class multi-channel competitor seamlessly serving the needs of musicians everywhere. Success requires strategy, technology and organizational change spanning three distinct business units – Guitar Center, Musician’s Friend, and Music and Arts – each of which has a different geographic, management and technical infrastructure.

Prior to this role, Steve was executive vice president of Sales and Marketing at Guitar Center, responsible for $500+ MM of direct business and a comprehensive effort to re-platform and re-invent the Web business. He got his start online in 1999, founding Music123.com which exceeded $50 MM in sales before being sold to Guitar Center. Pre-Web, he spent six years with McKinsey and Co.

Steve holds a BA from Yale University and an MBA from The Wharton School at the University of Pennsylvania.

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Denise’s practical insight is gained from a relentless commitment to progressive excellence, her astute vision and a legacy of results, servicing and advancing digital marketing efforts for leading brands and retailers such as Deb Shops, Black & Decker, Tommy Hilfiger, ConAgra Foods, Universal Studios (DVD), AON Insurance, Harriet Carter, Shirt Off My Back, Phillips Seafood, Independence Blue Cross/Blue Shield and others.

Session: Doctor Is In Expert

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Session: Big !dea

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