While our keynote speakers are the heavy hitters of the event, the Concurrent Track Sessions make the event tick. From narrow and actionable to sweeping and visionary, our Concurrent Session Tracks offer something for everybody. Craft an itinerary that offers the most comprehensive learnings or stick with what interests you the most...either way, there are amazing lessons to be learned and ideas to be explored.

Tactics	Customer Experience
Cross-Channel Optimization	Mobile

Additional Information
View the Agenda | View the Speaker Directory

Anchored by two separate sessions on perennial Summit favorite “40+ Things You Can Do to Make More Money Next Week” the Tactics track arms you with enough quick hits to pay for your team’s entire trip the day you get back to your desk.

Tues, Sept 28

1:30p - 2:00p
40+ Things You Can Do to Make More Money Next Week (Search & Mobile)

3:15p - 4:15p
40+ Things You Can Do to Make More Money Next Week (Part 2)

Wed, Sept 29

1:15p - 2:15p
Kickin’ Keywords:  How Piperlime Achieved Paid Search Paradise

3:30p - 4:30p
The Brave New World of Email:  Tactics for Using New Technologies to Drive Inbox ROI

We’ll take a unique look into usability and optimization, and offer a glimpse abroad to European best practices, as well as a glimpse beyond into the arrival of social commerce.

Tues, Sept 28:

1:30p - 2:00p
Lessons Learned from Across the Atlantic: Customer Trends for the Global Retailer

3:15p - 4:15p
10 Innovations in Site Experiences, Social Commerce & Marketing That Can Change Your Business – Or Take You By Surprise

Wed, Sept 29:

1:15p - 2:15p
21 Secrets of Top Converting Websites

3:30p - 4:30p
Social Commerce: 7 Strategies that Work

Today’s consumers want more from their favorite retailers. And by “want” we really mean “expect.” In four sessions over two days, we’ll explore what it takes to be a leading multichannel retail brand in today’s consumer-centric economy.

Tues, Sept 28:

1:30p - 2:00p
Achieving Cross-Channel Nirvana: Aligning Your Organization Behind Your Customers' POV

3:15p - 4:15p
Optimizing the Cross-Channel Experience for the Anytime, Anywhere, Anyplace, Consumer

Wed, Sept 29:

1:15p - 2:15p
Breaking Boundaries: The Retail Business Model of the Future

3:30p - 4:30p
Measuring What Matters For Cross-Channel Success

Mobile is no longer an emerging trend or even an innovation. It’s a viable digital retail channel rapidly on its way to becoming the cost of doing business in e-commerce. Learn to develop (and adapt) a mobile strategy, what mobile marketing opportunities work best for retail, and how new devices like the iPad continue to shape the mobile landscape.

Tues, Sept 28:

1:30p - 2:00p
The Skinny on iPad Shopping - Learn What Works From Retail Innovators

3:15p - 4:15p
Taking Luxury Brands Mobile: Strategic and Tactical Execution

Wed, Sept 29:

1:15p - 2:15p
Retail Case Studies in Mobile Advertising

3:30p - 4:30p
Mobile -- Building a Mobile Commerce Strategy

The Mobile Track is powered by NRF’s Mobile Retailing Initiative.