| Sunday, September 11 | Time | Session | Location |
| 4:00p - 7:00p | Boot Camp Registration
International Delegations Registration | North Lobby of Convention Center |
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| Monday, September 12 | Time | Session | Location |
| 7:00a - 4:00p | Boot Camp Registration | North Lobby of Convention Center |
| 7:00a - 7:30p | Attendee & Exhibitor Registration | North Lobby of Convention Center |
| 9:00a - 4:15p | | Room 210 AB |
| 5:30p - 7:30p | EXPO Hall Grand Opening Reception | EXPO Hall |
| | Tuesday, September 13 | Time | Session | Location |
| 7:00a - 5:30p | Attendee & Exhibitor Registration | North Lobby |
| 9:45a - 5:30p | | EXPO Hall |
| 10:00a - 5:15p | | EXPO Hall |
| 7:30a - 8:30a |  Breakfast | Grand Ballroom
Pre-function Area |
| 8:30a - 9:45a |  Keynote - Ray Kurzweil Leading Inventor, Thought Leader, Author & Futurist The Impact of Technological Innovation on Consumer Behavior and Retail As We Know It Ray Kurzweil has been described as "the restless genius" by the Wall Street Journal, and "the ultimate thinking machine" by Forbes. Inc. magazine ranked him #8 among entrepreneurs in the United States, calling him the "rightful heir to Thomas Edison." PBS has included Ray as one of 16 "revolutionaries who made America." In his keynote presentation, Mr. Kurzweil will present a program for innovation, how to foster it in your organization, and how to bring inventions to market. He will explain how near and long term technology trends are accelerating opportunities for innovation and will connect this to ways to anticipate the next technology and marketing wave. | General Session |
| 9:45a - 10:30a |  Networking Break | EXPO Hall |
| 10:30a - 11:30a |  Keynote - Mick McCormick EVP, Global Sales & Marketing, Columbia Sportswear Company Gear up for Growth: Innovation in the Outdoor Industry A couple of years ago, Columbia came to the realization that innovation across the entire outdoor category had stagnated. Brands were relying on commoditized product technologies, which limited their competitiveness, as well as product choice for retailers and customers. Mick McCormick will reflect on this challenge and how Columbia responded by launching a company-wide multi-year plan focused on innovation; an effort that not only changed the direction of the company, but sent a wake-up call to the entire industry. Mick will highlight the central role that the company’s digital efforts have played in this transformation. | General Session |
| 11:30a - 12:15p |  Keynote - Bill Bass President of Direct, Charming Shoppes 5 Lessons in 15 Years of Cross-Channel Retailing Since beginning at Forrester Research in 1996, Shop.org Board of Directors member Bill Bass has been a pioneer in digital retail. Through his experience at Lands’ End, Sears, Fair Indigo and now the President of Direct at Charming Shoppes, Bill has been on the front lines of every "bubble" and "bust" that has occurred in the industry. Bill will reflect on his past experiences and current role to outline the five most important lessons he has learned on how to succeed in cross-channel retail. Bill will offer observations on how to optimize performance across all channels to drive profitability, how new technology fads are not always the cure for what ails you, and the easiest ways to convert shoppers into customers both in stores and online. | General Session |
| 12:15p - 1:30p | Lunch | EXPO Hall |
| 1:00p - 4:45p | | EXPO Hall |
| 1:30p - 2:30p | | | | | | | | Track 1: Online Marketing and Merchandising Tactics 40+ Specific Things You Can Do To Make More Money Next Week (Part 1 - Marketing) | Breakout Room 1 - 205 ABC | | Track 2: The Next Generation of Retail: New Rules, New Approaches How Retailers Can Succeed Independently with Daily Deal and Flash Sale Campaigns | Breakout Room 2 - 210 AB | | Track 3: Customer Experience and Conversion The Science of Shopping Cart Optimization | Breakout Room 3 - 253 ABC | | Track 4: Social Retailing Social Commerce in the Trenches: Retail Success Stories | Breakout Room 4 - 258 ABC |
| 2:30p - 3:15p | Networking Break | EXPO Hall |
| 3:15p - 4:15p | | | | | | | | Track 1: Online Marketing and Merchandising Tactics 40+ Specific Things You Can Do To Make More Money Next Week (Part 2 - Merchandising) | Breakout Room 1 - 205 ABC | | Track 2: The Next Generation of Retail: New Rules, New Approaches Looking Ahead to 2012: Content Driving Commerce | Breakout Room 2 - 210 AB | | Track 3: Customer Experience and Conversion How Channels Illustrate The Customer Experience and The Impact on Attribution | Breakout Room 3 - 253 ABC | | Track 4: Social Retailing Best Practices For Retailers to Drive Sales and Integrate Social Media Into Your Overall Digital Strategy | Breakout Room 4 - 258 ABC |
| 4:15p - 4:45p | | Breakout Rooms 1-4 |
| 7:00p - 9:30p |  Evening Reception & Dinner | Jillian's Boston |
| | Wednesday, September 14 | Time | Session | Location |
| 7:30a - 4:30p | Attendee & Exhibitor Registration | North Lobby |
| 10:15a - 3:30p | | |
| 10:30a - 3:30p | | EXPO Hall |
| 8:00a - 9:00a | Breakfast | Grand Ballroom Pre-function Area |
| 9:00a - 9:45a | Digital Retail Q&A with Forrester Research
Join Sucharita Mulpuru, Vice President and Principal Analyst for Forrester Research, as she sits down with a leading retailer to discuss the impact of social media on customer engagement and sales and more. | General Session |
| 9:45a - 10:15a |  Keynote - Stephanie Tilenius, VP of Commerce, Google Google Insights on Local, Mobile, and Payments Technology has developed to the point that we can now use it to enhance the retail experience at all points of the shopping experience, not just during an online transaction. Join us as Google, Vice President of Commerce and former eBay executive, Stephanie Tilenius joins us to answer the following questions: - Where is Google placing its bets? Why? Stephanie will walk through why we think Local, Mobile, and Payments are important themes this year.
- How can retailers take a lead with cross-channel shoppers, even if they're not investing in this area yet?
- What technologies will be taking off in the next few years, and how can retailers stay on top of these trends?
| General Session |
| 10:15a - 11:00a | Networking Break | EXPO Hall |
| 11:00a - 12:30p |  Keynote - Phil Terry CEO, Creative Good Live Labs with Phil Terry For the first time ever at the Shop.org Annual Summit, Phil Terry and the Creative Good team will bring in actual customers to navigate some of the newest digital technologies and analyze whether they are truly focused on the customer. In recent conversations with the presidents of leading retailers, Phil has been talking about how new mobile technologies and social media innovations are making this moment similar to the early days of the web. No one knows the rules of the road. But, observing customers and learning from their behavior can be a great guide to strategy and design. And true to Phil's customer- centric philosophy, instead of delivering a regular keynote speech, Phil will bring in customers and run live labs on retailers' mobile and social apps and websites. The audience will be able to experience the power of observing customers and see for themselves whether these new technologies are working. Phil will also add his own critiques of these new technologies and provide specific feedback on how they can improve to be more profitable and customer-centric. | General Session |
| 12:30p - 1:45p | Lunch | EXPO Hall |
| 12:30p - 1:45 | | EXPO Hall |
| 1:00p - 3:30p | | EXPO Hall |
| 1:45p - 2:45p | | | | | | | | Track 5: Advanced eCommerce Strategy and Planning The Evolution of Ecommerce Through The Eyes of the Digital Executive, and Implications to the Mother Ship | Breakout Room 1 - 205 ABC | | Track 6: Global Retailing Best Practices on How Online Retailers Can Make Money in Europe | Breakout Room 2 - 210 AB | | Track 7: Online Marketing Strategy Advanced SEO Tips, Tools and Techniques - Applied Live in Website Critiques | Breakout Room 3 - 253 ABC | | Track 8: Mobile Retailing Owning the Decision Point: The Future of the In-store Mobile Experience | Breakout Room 4 - 258 ABC |
| 2:45p - 3:30p | Networking Break | EXPO Hall |
| 3:30p - 4:30p | | | | | | | | Track 5: Advanced eCommerce Strategy and Planning Promotions for Digital Retailing: Free Shipping and Beyond | Breakout Room 1 - 205 ABC | | Track 6: Global Retailing Global E-Commerce Management: How Pioneers Are Making the Tough Decisions | Breakout Room 2 - 210 AB | | Track 7: Online Marketing Strategy Marketing Strategy Online: The Trends & Implications Every CMO Needs to Know | Breakout Room 3 - 253 ABC | | Track 8: Mobile Retailing Meeting the Challenges of Performance in Mobile Retailing | Breakout Room 4 - 258 ABC |
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 | Networking @ the Summit
    |  | The Shop.org Promise
We are so confident that retailers attending Shop.org events will acquire valuable strategies and tactics to improve their online and multichannel retail business. If not, let us know and we'll refund your registration fee. Questions?
Contact us with questions or help with registration. Sponsor/Exhibitor Information
Contact Tami Sakell, Sr. Director, Exhibit & Sponsorship Sales at 202.661.3044. |
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NRF President Matthew Shay: Online retail is a bright spot in business