Turning Browsers Into Buyers

Speaker(s): Mark Simpson

Description:
Join Maxymiser, Inc. as we show you how to curb retail disloyalty and stop fighting the pricing war. Learn why brands such as Finish Line, Teleflora and Time Warner Cable are making every online customer experience matter, while ensuring that every individual has an online shopping experience that is tailored to their needs, wants and lifestyle. We’ll show you how to use multivariate testing, onsite behavioral targeting and product recommendations to increase conversion rates and improve consumer loyalty with examples from some of retails biggest brands.

Metrics to Measure the Cross-Channel Customer Experience

Speaker(s): Larry Freed

Description:
With the rapid growth of the mobile and social media penetration, retailers have an expanding landscape of customer touch points to manage. Most customer analytics are channel-specific and siloed, requiring time-consuming analysis and lacking timely insight to support retailers’ goals. It’s imperative that retailers have dynamic, precise system for gauging the customer experience in the context of customers’ needs, expectations and intent across all channels. Larry Freed will discuss how retailers can assemble a multi-channel measurement system built on a proven, scientific, predictive methodology that helps retailers focus resources where they’ll have the greatest impact on customer behavior and revenues.

Remarketing for Retailers with Google AdWords

Speaker(s): Timothy Seward

Description:
Abandoned shopping carts are no match for remarketing (also known as retargeting). Smartly implemented, remarketing can give a boost to your Google AdWords campaigns by up to 10%. Google AdWords provides tools to give more value to all existing marketing strategies with remarketing. This retail-focused session will present innovative remarketing strategies such as segmentation and list combinations. You’ll also discover the top 3 ingredients required for a successful remarketing campaign.

Cross-Channel Marketing Strategies
that Deliver Sales for the Holiday 2011

Speaker(s): Shaun Schooley

Description:
Attendees will gain valuable cross-channel best practices and strategies around how to increase engagement with online shoppers and drive purchase in time for the holiday shopping season. Consumers demand a consistent shopping experience across channels with their favorite brands, and this discussion will show how a cross-channel marketing strategy (website, mobile site, email, display advertising, and more) can increase the quality of the overall shopping experiences for your consumers and increased sales for your business.

The Multi-Channel Effect

Speaker(s): Peter Heij

Description:
The fast pace of change and innovation in a multi-channel environment means that continuous improvement programs, as well as day-to-day tweaks, need to be kept aligned with the longer-term needs of the business and of overall strategy. Even if you're not currently undergoing a major change program, the general evolution of internet retailing still means it's essential to keep up with an ever-changing competitive environment as consumer behavior changes, competition adapts and the market grows.

Improving Paid Search ROI with Inventory-Based Optimization

Speaker(s): James Yancey

Description:
Ecommerce retailers who optimize paid search programs based on inventory considerations (availability, profit margin, stock goals) see significant performance increases. One retailer, whose case history will be presented in this session, saw revenue increase 34% after implementing inventory optimization into their paid search.

In this session, you will learn how to integrate and optimize your paid search programs based on inventory availability in order to drive more online revenue, better monetize flash sales, improve ad relevancy and move product more quickly during peak seasons. Key topics covered by IgnitionOne, a leading provider of online marketing solutions, include campaign automation (keywords, creative, ad groups) based on changing product inventory and bid optimization based on stock levels and promotions. Case histories will be presented revealing how different retailers have successfully integrated inventory optimization best practices into their paid search strategies.