 |  Boot Camp Content Partner
9:00a - 4:45p
Digital retailers must be on the cutting edge to succeed in today’s competitive landscape. However, besides mastering new marketing channels, retailers must make sure initiatives that have been in place for awhile are optimized and firing on all cylinders. This is where the Shop.org Online Boot Camp comes in. This year we're excited to explore numerous aspects of the successful eCommerce business including social media, search analytics, email, and merchandising for conversion, while making the Boot Camp very interactive. 
A year’s worth of learning in one day! Register today.
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Return to the full Summit agenda. | | September 12 --- Agenda | | 8:00a - 9:00a | Registration and Breakfast | | 9:00a - 9:15a | Opening Remarks | | 9:15a - 11:00a | Email Marketing Optimization for Retailers
Stefan Tornquist, VP of US Research, Econsultancy Email has come under increasing pressure as a marketing channel as a combination of Spam and inbox fatigue lowers effectiveness. The fact is that even now too many companies are still getting the basic elements of email marketing wrong. This session will look at how simple techniques using proven processes can significantly improve your email effectiveness including: - Proven subject lines that raise response
- Appearance counts – How to play the preview pane game
- Offers that work – How persuasive copy can help you sell
- What is your segmentation strategy and does it deliver value?
- Trigger based emails that drive customer satisfaction (and sales)
- Personalization tips that work
- Message sequencing to drive response and ROI
Email Marketing Presentation | | 11:00a - 11:15a | Coffee Break | | 11:15a - 12:15p | SEO Part 1 - Onsite Optimization Strategies
David Tradewell, Commercial Director, North America, Econsultancy
Organic search is a cornerstone of most retailer acquisition strategies and yet most campaigns are far from optimized. A small change in strategy can have a large effect on search volume and revenues. This first session will discuss:
- Optimizing existing on-page optimisation approaches - how to audit existing approaches to identify improvements to page template structure, markup and copywriting
- Keyphrase management - how to review a large portfolio of target keyphrases to identify areas for improvement
- Information architecture - the full range of internal linking and content creation approaches successfully used by companies to improve the flow of PageRank within a site and so increase the ranking of pages
SEO Part I Presentation | | 12:15p - 1:15p | Lunch | | 1:15p - 2:30p | SEO Part 2: Offsite Optimization Strategies
David Tradewell, Commercial Director, North America, Econsultancy
Once onsite optimization is in place it is the offsite optimization that will have the biggest influence on ranking. We’ll look at how you can build your influence level in your ecosystem through:
- Link building - a structured approach to building more quality backlinks from third-party sites including "link baiting"
- Understanding the value of your current links and how it can easily be improve
- Social media integration
- Digital asset optimization - how to succeed in universal search with the emphasis on video and image search
- Vertical search - best practice approaches for specialist forms of SEO including mobile SEO, local SEO and international SEO
SEO Part II Presentation | | 2:30p - 2:45p | Coffee Break | | 2:45p - 4:15p | Measuring What Matters for Your Retail Business
Dan Weingrod, Digital Strategist, Econsultancy
Setting objectives and KPI’s that will drive your business forward is a cornerstone of all digital marketing – if you’re measuring the wrong things it’s likely you’re doing the wrong things. This session will discuss key topics including: - Understanding the metrics behind your business. What’s really driving volume and value
- Setting KPI’s which actually drive business value
- Data blindness and how to see through the data clutter
- How to optimize your analytics package to deliver clear insight
- Why attribution matters and how to develop a model that works for you
- Measuring value beyond clicks and sales – engagement, social, brand
Measuring What Matters Presentation | | 4:15p - 4:45p | Roundtables
Roundtables consistently rank as one of the most worthwhile portions of our events. Immediately following the session, join Boot Camp speakers and other industry experts in interactive discussions. Click here for the list of available roundtable discussions | | Why Attend & Cost | You should attend our Online Boot Camp if you: - want a simple game plan to make sure your eCommerce program is heading in the right direction
- manage one or two aspects of your eCommerce program and are interested in learning more
- want a refresher course in optimizing your online efforts around SEO, Email, and more.
- are new to eCommerce
There is an additional fee to register for the Online Retail Boot Camp for both Shop.org members and non-members.
Member Fee: $395 per attendee
Non-Member Fee: $595 per attendee A year’s worth of learning in one day! Register today. |
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    |  | The Shop.org Promise
We are so confident that retailers attending Shop.org events will acquire valuable strategies and tactics to improve their online and multichannel retail business. If not, let us know and we'll refund your registration fee. Questions?
Contact us with questions or help with registration. Sponsor/Exhibitor Information
Contact Tami Sakell, Sr. Director, Exhibit & Sponsorship Sales at 202.661.3044. |
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