| Roundtables | Roundtables consistently rank as one of the most worthwhile and educational sessions of our events. During our Annual Summit, our roundtable discussions are immediately following and directly connected with the content from our concurrent sessions. For example, if you are attending a session in our “Mobile” track, our roundtables will occur in the same room as these sessions without a break, and will cover topics related to the previous panel discussions that afternoon. Each afternoon you will receive a guide for the roundtables which will include a list of the specific topics, moderators, and table numbers. Each table will be clearly marked so you can find the specific table easily before the session begins. Speaker-Industry Expert Roundtables ~ Breakout Rooms 1-4
Tuesday, Sept 13 - 4:15 – 4:45pm Join us following the concurrent sessions for the speaker and expert roundtables. View topics and moderators below. Vendor-Retailer Case Study Roundtables ~ EXPO Hall
Wednesday, Sept 14 - 12:30 - 1:45 PM (during lunch) Join us in the EXPO Hall for lunch and a series of retailer case study roundtables moderated by some of our leading solution providers. View the Vendor-Retailer Case Study Roundtables below. | Speaker-Industry Expert Roundtable Discussions Tuesday, Sept 13 - 4:15 – 4:45pm (following Concurrent Sessions) Breakout Rooms 1- 4 | Track | Table | Topic | Moderators |
| 1 | 1 | 10 Sure-Fire Tips for Improving Your Abandoned Cart Program | Amy Africa,
CEO, Eight by Eight |
| 1 | 2 | Site Search Optimization | Sue Chapman,
Director, Merchandising Practice, Demandware |
| 1 | 3 | The New Secret Weapon: Using Distressed Keywords in Search Marketing to Drive High ROI in Display Advertising | Sheldon Gilbert,
Founder & CEO, Proclivity Systems |
| 1 | 4 | Top Link Building Tips for Retail Websites | Jamie Keaney,
Senior Search Strategist, IMPAQT |
| 1 | 5 | Social Commerce - What is SC? How is it measured? How can I drive it (initiatives)? | Peter Leech,
Partner, The Partnering Group, Inc. |
| 1 | 6 | Display Ads: How Targeted Image Ads will Lift Your Revenue by 20% | Ryan Urban,
Director of Acquistion, Bounce Exchange |
| 1 | 7 | Beware of Optimizing to the Totals -- Always Segment! | Michael Mothner,
Founder & CEO, Wpromote Inc. |
| 2 | 1 | How to Organize for a Global E-Commerce Business | Joanne Bethlahmy,
Director, Internet Business Solutions, Cisco Systems, Inc. |
| 2 | 2 | Omnichannel Transformation - Implications at the Heart of the Business | Kasey Lobaugh,
Principal, Deloitte |
| 2 | 3 | Ads on a retailer site? How retailers like Amazon, Best Buy, Macys and Others are Capturing 3rd Party Ad Revenues | Rob Schmults,
SVP Strategic Partnerships, Intent Media |
| 2 | 4 | Maintaining High Customer Standards in the Age of Drop-Ship | Rick Watson,
General Manager of Marketplace at Barnes & Noble, Barnes & Noble |
| 2 | 5 | Retailers, Don't Let Flash Sale and Daily Deal Websites Eat Your Lunch. Take Back Control! | Michelle Crames
CEO & Founder, Giiv.com |
| 3 | 1 | Remarketing Techniques to Recover Abandoned Carts | Charles Nicholls,
Founder & Chief Research Officer, SeeWhy Inc |
| 3 | 2 | Simplified Attribution to Start Making More Revenue Today | Brandon Proctor, VP, Marketing, Build.com |
| 3 | 3 | Making your SEO Automated and Scalable | Stephan Spencer,
Co-Author, The Art of SEO |
| 3 | 4 | Customers are in your stores armed with smartphones - what are the implications, concerns and opportunities? | Kelly O'Neill
Director, Product Strategy, Oracle |
| 3 | 5 | Prioritizing Global E-commerce Opportunities and Challenges | Jim Okamura
Managing Partner, Okamura Consulting LLC |
| 4 | 1 | How Mobile Self-Checkout Enhances Cross-Channel Shopping Experiences | Sheri Gurock,
Owner, Magic Beans |
| 4 | 2 | Are there Sales in Social? Yes or No. | Cathy Halligan,
SVP Sales & Marketing, Powerreviews |
| 4 | 3 | Designing Social Commerce Experiences | Kip Levin,
EVP, Ecommerce, Ticketmaster.com |
| 4 | 4 | Mobile Sites v. Mobile Apps, What should be the Priority in Retail? | Aaron Shockey,
Vice President, Advertising and Digital Marketing, The Neiman Marcus Group, Inc. |
| Vendor-Retailer Case Study Roundtable Discussions Wednesday, September 14 - 12:30p - 1:45p (during lunch) EXPO Hall | Table | Topic | Moderators |
| 1 | Shop.org Marketing Attribution SIG Meet-Up | Anne Ashbey
VP Marketing, Blackstone Audio Inc. |
| 2 | Blend Search and Navigation with Non-Product Content to Enhance Online Shopping Experience | Ed Hoffman
VP of Global Business and Corporate Development, SLI Systems.
Steve Groenier
VP, Marketing & Sales, ArtBead |
| 3 | Building Email Lists for Brick and Mortar | Alana Vallee
Director, Client Services, e-Dialog
Danielle O'Connor
VP CRM, TJX Companies |
| 4 | Case Study on Facebook Credits Incentives | Scott Silverman
Co-Founder & VP of Marketing, Ifeelgoods, Inc.
Amit Shah
Director - Online, Mobile & Social Media at 1800Flowers.com |
| 5 | Optimize your Ecommerce Videos for Higher SEO Ranking and More Conversions | Dr. Melody King
VP of marketing, Treepodia
Rob DeZengremel
CEO, EMedStores.com |
| 6 | The Transformation and Growth of Belk.com in Less Than 9 months | Bob Gingras
Vice President, Acquity Group
Ivy Chin
SVP of eCommerce, Belk |
| 7 | Skyrocketing Conversion Rates: An Actionable Approach to Site Optimization | Jonathan Corbin
Engagement Manager, Strategic Accounts, Adobe Systems Inc.
Jared Vestal
VP, Analytics & Insights, Restaurant.com |
| 8 | How Site Search Can Improve your SEO | Paul Matker
CEO, Thanx Media, Inc.
John Bissman
E-commerce Manager, Wholesale Marine, Inc. |
| 9 | Tips to harness and pitfalls to avoid when implementing product recommendations | Eric Tobias
President and Founder, iGoDigital
Kevin Ertell
CMO, OnlineShoes.com |
| 10 | 6 Keys to Building an Effective Global Ecommerce Operation | Allen Kung
Founder & CTO, CREATETHE GROUP
Maryssa Miller
VP of Ecommerce, CREATETHE GROUP
Felicity Lewis
Executive Director, Global Online & CRM, Jurlique |
| 11 | Site Monetization Through Media: Best Practices | Jonathan Opdyke
CEO, HookLogic
John Mulliken
VP, Strategic Initiatives, CSN Stores |
| 12 | Social Q&A for eCommerce | George Eberstadt
CEO & Founder, TurnTo Networks
Au-Co Mai
CEO, Emitations.com |
| 13 | 5 Ways to Use Social Gifts and Rewards to Drive Brand Loyalty | Deborah E. Merkin
CEO, GiftCard Partners, Inc.
Kathleen Goodwin
Vice President of Marketing, CashStar
Jennifer L. David
GiftCard Program Coordinator, CVS/Pharmacy, Inc. |
| 14 | The $680 Billion Opportunity: Put a Stake in the Global Market | Hyatt Hodges
Director of Customer Acquisition, Brown Shoe Company
Mike Griffin
Director of Client Management, FiftyOne |
| 15 | CSN Stores Furnishes Private-Event Site Joss & Main to Drive Customer Acquisition and Brand Loyalty | Errol Apostolopoulos
Senior Director Commerce Strategy, Optaros Inc.
Mitra Morgan
Chief Curator, Joss & Main (CSN Stores) |
| 16 | Social Commerce Strategies for Directing Consumer Behavior - A Mad*Pow and Rue La La Roundtable Discussion | Dustin DiTommaso
Experience Design Director, Mad*Pow
Ashley Harmeling
Marketing Director, Rue La La
Scott Todaro
Vice President, Marketing, AisleBuyer, LLC |
| 17 | How to be Successful at Reducing Your Frequency Without Reducing Your Revenue | Mary Kathleen Sullivan
Senior Strategic Consultant, Responsys
Tiffany Berry
eCommerce Marketing Manager, philosphy |
| 18 | The Evolution of Retargeting, From Static to Dynamic Creative: Busted Tees & AdRoll | Adam Berke
President/Founding Team Member, AdRoll
Jonny Cottone
Marketing Manager BustedTees.com |
| 19 | Up Close and Personal – New Techniques for Cross-Channel Personalization | Meyar Sheik
CEO, Certona
Peter Cobb
SVP, eBags |
| 20 | Marketing to a Multi-brand Audience | Liz Gould
Strategic Accounts Director, Experian CheetahMail
Erica Dudash
Director of Marketing, American Eagle Outfitters, Aerie and 77kids |
| 21 | Test Driving Video to Create a Road Map for Success | Craig Wax
CEO, Invodo
Jamey Traywick
VP of eCommerce, Autozone |
| 22 | Holiday Acquisition and Engagement Strategies | Ross Kramer
CEO, Listrak
Leisa Glispy
eCommerce & Online Marketing Consultant, Waterford Crystal |
| 23 | Five Things eBay has Learned about Deploying Mobile Commerce | David Beach
Director, eBay Mobile |
| 24 | Local Advertising with Search and Maps | Jay Bean
CEO, OrangeSoda
Sabrina Campbell
Founder, Occasionally Cake |
|
|
|
|
View all videos. ALREADY REGISTERED? 
Connect with YOUR colleagues
who are already registered. And, encourage others to attend!
Learn more. |  | The Shop.org Promise
We are confident that retailers attending Shop.org events will acquire valuable strategies and tactics to improve their online and multichannel retail business. If not, let us know and we'll refund your registration fee. Questions?
Contact us with questions or help with registration. Sponsor/Exhibitor Information
Contact Tami Sakell, Sr. Director, Exhibit & Sponsorship Sales, NRF at 202.661.3044. |
|
|
The Summit in 1 Word
