Annual Summit 2012 Boot Camp
|Digital Retail Boot Camp|
September 10, 2012
Digital retailers must be on the cutting edge to succeed in today’s competitive landscape. Besides mastering new marketing channels, retailers must make sure initiatives that have been in place for awhile are still effective. This is where the Shop.org Digital Retail Boot Camp comes in. We kick off the Summit with this one-day course diving into online marketing tactics, prior to the start of the full conference programming.
Organized by fellow retailer, Shop.org member, and leading Shop.org session moderator Allan Dick (EVP Merchandising, Vintage Tub and Bath), the e-commerce Boot Camp is designed with the entry to intermediate level e-commerce manager in mind. New managers can get trained on the major aspects of online selling while the more experienced attendees get a refresher course in best practices. Everyone gets specific and actionable tactics to help them make more money once they get back. Networking is also a high priority and we are going to make it easy for you to meet the people you should know.
Every session consists of the following four elements: Topic Overview, Best Practices / KPIs, Beginner Tactics, Intermediate Tactics. If you like Allan’s “40 Plus Things You Can Do To Make More Money Next Week” Annual Summit sessions, you will love this information packed dive into the key areas of online commerce. It's a year’s worth of learning in one day.
|Why Attend the Boot Camp?|
You should attend our Digital Retail Boot Camp if you:
There is an additional fee to register for the Digital Retail Boot Camp for both Shop.org members and non-members.
|September 10 --- Digital Retail Boot Camp Agenda|
|8:00a - 9:00a||Registration and Breakfast|
|9:00a - 9:15a||Opening Remarks|
9:15a - 10:15a
KEYNOTE: Word of Mouth Marketing for Retail: 5 Simple Steps
You want more people to talk about you -- but how do you create a word of mouth marketing campaign? In this popular talk, you'll learn how to energize your fans and generate positive word of mouth about your brand.
We're going to get specific here: Where to start, what to do, and how to make it successful. Guess what? It's common-sense stuff that you can use the next day without a big budget. You'll learn how to:
• Find the right people to talk about you (influencers and evangelists)
|10:15a - 10:30a||Coffee Break|
|10:30a - 11:10a||
Making the Most of Your Paid Search Dollars by Understanding the Foundational Concepts of Online Search Advertising
|11:10a - 11:50p||
Organic Search: Why Pay for Performance When You Can Lead the World To Your Door for Free?
|11:50p - 12:30p||
Email Marketing Best Practices for Online Retail
|12:30p - 1:30p||Lunch|
|1:30p - 2:10p||
Activating the Conversation: Customer Reviews Across Your Site and Social Channels
|2:10p - 2:50p||
15+ Tools, Techniques, and Best Practices to Manage your Product and Customer Database
|2:50p - 3:30p||
Digital Analytics for Retail
|3:30p - 4:00p||Roundtables & Networking|