Social & Mobile Commerce
Mobile and social are changing the game for retailers, and their impact continues to grow. From smartphones to tablets to social sharing, use these resources to stay up to date on the latest ways mobile and social are evolving our world.
As consumers wend their way across multiple devices and touch points for any given brand interaction, retailers must identify the three or four primary customer “use cases” on smartphones and tailor their mobile offerings to successfully cater to their needs - or risk disappointing customers and leaving money on the table.
As in the desktop world, search engine optimization (SEO) is a key ingredient in driving consumer behavior on mobile devices. Retailers need to quickly embrace mobile search as an integral part of their marketing mix.