THANK YOU FOR MAKING THE 2007 ANNUAL SUMMIT A SUCCESS!
Shop.org's 2007 Annual Summit drew a record breaking audience and attracted a diverse crowd of eCommerce and Multichannel professionals. Each morning started with two inspiring keynote addresses, and during both afternoons the attendees were able to choose from a wide variety of concurrent sessions that provided valuable content in the ever changing world of online retail.
Kelly Mooney kicked off the Annual Summit with her keynote address that explored the rise of personal brands and how we can use them to remain culturally relevant and build better relationships with the consumer. Kelly discussed the open brand's new strategic imperative, which is, not surprisingly, to be O.P.E.N.: on-demand, personal, engaging, and networked. Kelly was followed by University of California Riverside Professor Donna Hoffman who identified the online business strategies that are currently the most effective and predict what lies ahead in the future for the consumer. The afternoon was filled with breakout sessions on Web 2.0, Merchandising for Conversion, Search, and Analytics and featured for the first time “Intermediate” and “Advanced” level panels on each topic. The conversation continued with a series for themed roundtables discussions that directly corresponded with the topics of the breakout sessions.
Day 2 began with Forrester Research Senior Analyst Sucharita Mulpuru's follow up to her Marketing Workshop keynote, which discussed in detail the results from Part 2 of the 2007 SORO Report and provided specific action items on how retailers can use this information. Finally, Shop.org welcomed columnist, NPR commentator, and author David Weinberger who explained his theory that everything on the Internet is becoming “miscellaneous”, which is a trend that is great for businesses if they learn how to embrace it. In the afternoon Shop.org featured12 intensive clinics that provided practical and tactical tips on such topics as Mobile Marketing, Email Best Practices, Alternate Payment Options, Consumer-Generated Content, and Multi-Channel Promotions just to name a few. These clinics are designed to be more detailed then the breakout sessions on Day 1, and by offering such a wide variety of topics we hoped to offer valuable content for as many of our attendees as possible.
OTHER EVENT HIGHLIGHTS
• New features to the greatly expanded Exhibit Hall, including live demonstrations from the Expert Arena, new technology prototypes, and a best booth contest. • Exciting evening event at the Tao nightclub that maximized networking opportunities while celebrating success. • Stephan Spencer Founder and President of NetConcepts moderated the “Advanced” Search breakout session and provided attendees with a variety of Search Engine Optimization secrets to help retailers succeed. • John Squire the VP of Business Development for Coremetrics directed the “Intermediate” Analytics panel and shared tips how time constrained eCommerce professionals can use analytics to improve their business. • Doug Mack, VP of Hosted Solutions from Adobe and Paul Miller, SVP of Direct Commerce from Sears held an interactive clinic session that looked at various examples of innovative merchandising techniques from a variety of web sites. • Dan Wright, CEO & Co-founder mPoria, Inc. moderated a panel of retailers from a wise spectrum and outlined 10 tips for success in the world of mobile marketing TESTIMONIALS
• "The afternoon sessions were very good! Search and analytics was as advanced as I hoped. Great to have them broken out!"
• "I have presented at a variety of conferences and I think they could learn a thing or two from Shop.org in regards to quality of content and event organization" • "I enjoyed this show more than any other I have ever attended. The ideas expressed were fresh, new, and relevant. The attendees were exactly the people I want to meet and greet."
• "This was the most productive event of the year for me. Meeting with clients and learning from the sessions. I'm looking forward to 2008"
• "The Keynote Presentations were outstanding!"
• "Tao was amazing - we all felt very well taken care of."
• "Incredible experience overall. Already looking forward to next year!"
• "As a vendor and exhibitor, this was an excellent show--both because of the number of our own clients who were in attendance, as well as the overall quality of attendees"
• "I liked that the keynotes were at different ends of the spectrum. Sucharita brought everyone down to where they should focus while the others gave good inspirational food for thought"
• "Great event for networking and finding potential partners."
PRESENTATIONS Please be patient - files are large and may take a while to download.
If you have any questions about the presentations, please contact Larry Joseloff at joseloffl@shop.org. please login to access presentations
Keynote - "The Open Brand: When Push Comes to Pull in a Web-Made World"
Kelly Mooney, President, Chief Experience Officer, Resource Interactive
The Open Brand - presentation and info (Resource Interactive link)
Keynote - “The State of Retailing Online 2007”
Sucharita Mulpuru, Senior Analyst, Forrester Research
PowerPoint Presentation - .ppt download 2.05 MB Analytics: Intermediate Level
John Squire, VP - Business Development, Coremetrics
John Lazarchic, VP eCommerce, PETCO
Carol Ott, Senior Manager, E-business Analytics, Hanover Direct
PowerPoint Presentation - .ppt download 4.02 MB
Analytics: Advanced Level
Eric Peterson, CEO and Principal Consultant, Web Analytics Demystified, Inc
Patti Freeman Evans, Senior Analyst, Jupiter Research
Kim Weller, Sr. Manager, Web Analytics, Circuit City Stores
Dylan Lewis, Senior Manager, Web Analytics, Intuit TurboTax, Intuit Inc.
Michael Fried, Director of Strategic Analysis, Backcountry.com
Adobe Acrobat document - .pdf download 512 KB
Web 2.0: Intermediate Level
Brett Hurt, Founder and CEO, Bazaarvoice
Pinny Gniwisch, Founder and EVP of Marketing, Ice.com
Matt Corey, Vice-President Marketing, Golfsmith International
PowerPoint Presentation - .ppt download 6.16 MB
Intermediate Search Strategy: Solid ideas to improve your search performance
Allan Dick, Chief Marketing Officer & Senior Plumbing Evangelist, Vintage Tub and Bath
Dana Todd, President of SEMPO, SiteLab
Todd Friesen, Director of Search Engine Optimization, Range Online Media
Rebecca Kelley, Search Marketing Consultant, SEOmoz.com
Ken Jurina, President and Founder, Epiar
Christopher Knoch, Principle Consultant, Omniture Consulting Group
PowerPoint Presentation - .ppt download 5.56 MB
Search: Advanced Level : Part Art, Part Science - Get the SEO Secrets Most Agencies Won't Reveal
Stephan Spencer, Founder and President, Netconcepts
Elaine Wu, Victoria's Secret
Steve Spangler, Founder, SteveSpanglerScience.com
PowerPoint Presentation - .ppt download 2.94 MB
Merchandising for Conversion: Intermediate Level
Wendy Dawson, Retail & eCommerce Industry Consultant, FedEx Services
Edward P. Foy Jr., Co-Founder & CEO, eFashionSolutions
Susan Gelinger, Divisional Internet Manager, JCPenney
Sarah Veit, Director of Marketing, Bare Escentuals
Kevin Ertell, VP of E-Business, Borders Group Inc.
PowerPoint Presentation - .ppt download 4.69 MB
Merchandising for Conversion: Advanced Level
Lauren Freedman, President, the e-tailing group
Brad Wolansky, Director E-Commerce, The Orvis Company, Inc.
Peter Cobb , Co-Founder and Senior Vice-President, eBags, Inc.
Dan Spellman, Director of Merchandising, Staples/Quill
PowerPoint Presentation - .ppt download 18.3 MB
Moving To Mobile Commerce: 10 Tips To Ensure Success
Dan Wright, CEO & Co-founder mPoria, Inc.
Levi Shapiro, Senior Analyst, Telephia
Indy Bishop, Director of Online Marketing, Moosejaw Mountaineering
Melissa Salas, Director of Marketing, Buy.com
Joe Domek, Director of E-Commerce, TicketsNow.com
Menekse Gencer, Director of Business Development, PayPal Inc.
PowerPoint Presentation - .ppt download 1.43 MB
5 Key Elements of an Effective Web 2.0 Loyalty Marketing Campaign
David Rosen, VP of Services, Loyalty Lab
Sean McDonald, Director, Global Online, Dell Inc.
Scott Ekman, VP of Marketing, Rockler Woodworking and Hardware
PowerPoint Presentation - .ppt download 5.11 MB
Implementing Alternate Payments: An Overview
Peter Cobb , Co-Founder and Senior Vice President, eBags, Inc.
Mark Crary, Director of Marketing, pcRUSH
Alex LePage, Director of Marketing, Toysrus.com
PowerPoint Presentation - .ppt download 2.63 MB
Delivering a Seamless Customer Experience: Effective Execution of Multichannel Promotions
Julian Chu, Director, Client Success, Demandware
Sarah Veit, Director of Web Marketing, Bare Escentuals
Kirthi Kalyanam, J.C. Penney Research Professor, Santa Clara University
Adobe Acrobat document - .pdf download 179 KB
Tips For Effective Marketing To European Customers
Zia Daniell Wigder, Senior Analyst & Vice President, Jupiter Research
Mike Weston, Managing Director, Silverpop
Pattiann McAdams-Russell, Executive Director Online Division, Avon Products
PowerPoint Presentation - .ppt download 1.54 MB
Six Keys to Email Marketing Success: Proven Methods to Achieve Your Sales Targets
Joe Colopy, CEO, Bronto Software
Blann Hancock, Owner, Hancock's of Paducah
Casey Kohner, E-Commerce Manager, Trek Bicycle
Justin Hancock, Owner, Hancock's of Paducah
PowerPoint Presentation - .ppt download 718 KB
Link Building and Social Media
Stephan Spencer, Founder and President, Netconcepts
Neil Patel, CTO, Advantage Consulting Services
Eric Ward, Founder, The Ward Group
Rebecca Kelley, Search Marketing Consultant, SEOmoz
PowerPoint Presentation - .ppt download 699 KB
How You Can Save Christmas: 10 Practical Steps To Ensure Web Site Performance
Ben Rushlo, Senior Consulting Manager, Keynote Systems
Jeremy Dalnes , VP of E-Business, Panasonic
PowerPoint Presentation - .ppt download 710 KB
Maintaining Consumer Trust Through Enhanced Data Security
Orson Swindle, Senior Policy Advisor and Chair, Security Initiatives, Center for Information Policy Leadership
Lynne Goodendorf, Global Head of Data Privacy and VP Risk Management, InterContinental Hotels Group
Mary Monohan, Partner and Editor/Analyst, Javelin Research
Jason Zimmerman, Lead Web Developer, PETCO
PowerPoint Presentation - .ppt download 931 KB
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