State of Retailing Online (SORO)
2009 Research Surveys and Reports
Produced annually in partnership between Shop.org and Forrester Research, The State of Retailing Online (SORO) study is the highly anticipated research that brings details of Marketing, Merchandising and Profitability to the online retail community.
During the first half of 2009, Shop.org and Forrester Research are jointly deploying two surveys, designed to gather the most important details you need about marketing, merchandising, multi-channel integration, and profitability. The results of these two retailer surveys are being released in three separate reports: Marketing (May), Merchandising (July), and Profitability (September).
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2009 SORO Marketing Report
Released May 2009
The SORO Marketing Report covers areas such as:
- Marketing key performance indicators (KPIs)
- Impact of the current economic climate
- Marketing budget
- Allocation and effectiveness of marketing spending (both online and offline)
- Customer acquisition and retention
- Email marketing
- Search
Members, Download the Marketing Report
Table of Contents and Summary
More Information
Non-Members: Purchase Here
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2009 SORO Merchandising Report
To be released July 2009
The SORO Merchandising Report covers areas such as:
- Merchandising key performance indicators (KPIs)
- Customer experience optimization tactics and investment plans
- Product placement and merchandising initiatives
- Operations, fulfillment and post-transaction tactics
- Site measurement tactics
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2009 SORO Profitability Report
To be released September 2009
The SORO Profitability Report explores:
- Sales, profitability and metrics
- Company organization
- Operations and fulfillment
- Key Performance Indicators (KPIs)
- Multichannel issues
- Impact of the current economic climate
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Next State of Retailing Online: Participate in future SORO surveys -- Sign Up!
- State of Retailing Online--Review Archived Reports (Shop.org Members only)
For any further questions, please email retailresearch@forrester.com.
Benefits of Participating in the Study
Shop.org and Forrester Research welcome retailer participants in the SORO study (retailers do not need to be members of Shop.org to participate). Any retailer company is eligible to participate and is encouraged to contribute to the eCommerce community. If you would like to participate in future State of Retailing Online research, please let us know.
In return for completing the 2009 SORO surveys, participants will receive detailed results of each of the 2009 Marketing, Merchandising and Profitability reports. SORO 2009 is available to all Shop.org members and Forrester clients.
About the Surveys
Produced in partnership with Forrester Research, Shop.org's 2009 State of Retailing Online is the industry standard of Internet and multi-channel retail research.
The comprehensive collection of performance benchmarks is based on data collected directly from retailers, including closely held companies who otherwise don't publicly disclose details about their operations and innovations. In 2008, the first SORO survey collected data from over 125 retailers marketing, merchandising and multichannel issues. The second SORO survey gathered data from 63 retailers about key metrics, profitability, organizational structure, operational isues, and the impact of the current economic climate.
Produced by the industry, for the industry, Shop.org is proud to have the assistance of its prestigious Research Committee to ensure its industry-standard research continues to closely match the needs of retailers over time.
