Shop.org, a division of the National Retail Federation, is a member-driven trade association whose exclusive focus is to provide a forum for retail executives to share information, lessons-learned, new perspectives, insights and intelligence about online and multichannel retailing. |
By the Member,
For the Member
Vision Statement
To be the world’s leading membership
community for digital retail
Mission Statement
To help Shop.org members
optimize their business by
encouraging, enabling, and
assisting them in leveraging
the collective knowledge of
the community
About Shop.org
Since its inception in 1996, the Digital Retail Industry has joined with Shop.org to create a community of like-minded executives with the common purpose of advancing their industry through the sharing of knowledge, experience and expertise.
With over 700 member companies and thousands of actively participating executives, today's Shop.org network is more vital than ever. The association is focused on the challenges and opportunities most pressing to Digital Retail:
- Web 2.0 and its empowering effect on online shoppers
- Best practices in online marketing and merchandising
- Analytics and how to make your findings work for your business
- Customer-focused website design
- Multichannel integration
Shop.org’s exclusive focus is to provide a forum for retail executives to share information, lessons-learned, new perspectives, insights and intelligence about online and multichannel retailing
How Do We Accomplish This?
Find out more about Membership Benefits....
About National Retail Federation
As the world's largest retail trade association and the voice of retail worldwide, the National Retail Federation's global membership includes retailers of all sizes, formats and channels of distribution as well as chain restaurants and industry partners from the U.S. and more than 45 countries abroad. In the U.S., NRF represents the breadth and diversity of an industry with more than 1.6 million American companies that employ nearly 25 million workers and generated 2009 sales of $2.3 trillion.
Under NRF's retail umbrella, sit 4 association groups including: the Association for Retail Technology Standards, the National Council of Chain Restaurants, the Retail Advertising and Marketing Association and Shop.org. Additional information on these groups can be found at NRF Divisions.
In addition to the divisions, NRF has a research and education arms as well as a monthly magazine. The NRF Foundation (NRFF) is a non-profit 501(c)3 foundation that conducts industry research, develops education and workforce development programs, and promotes retailing as a career destination. STORES magazine is the monthly magazine of the National Retail Federation, covering issues of importance to today’s senior retail professional.