Shop.org Content Committee

The Content Committee is a group of Shop.org members who provide guidance and direction on the content covered in Shop.org events including the Shop.org Online Merchandising Workshop, Shop.org Annual Summit, Shop.org Webinars, NRF Big Show, May is Marketing Month and more. The input provided by the Content Committee ensures that the topics covered in Shop.org activities are relevant, timely and meet our member’s educational needs.

The Content Committee is made up of Shop.org retail and associate members. The committee is set to have no more than 30 members, with 60 percent of the committee coming from the retail membership.

Content Committee members are required to:

• Have their Shop.org membership in good-standing.
• Join monthly calls (one hour long) to discuss Shop.org content needs and discuss topics and speakers.
• Attend the Shop.org Annual Summit, NRF BIG Show or the Shop.org Online Merchandising Workshop.  Please note that Committee members to do not receive free passes to the event.
• Attend other industry events and share information with Committee members on monthly calls or in email summaries.
• Attend Shop.org webinars.
• Help recruit speakers for Shop.org events and webinars.
• Read and participate in research and member surveys from Shop.org when applicable.
• Share information about Shop.org within their organizations.

The Content Committee includes: 

Executive Content Committee:

* Troy Brown, Retail Practice Leader, Demandware
* Peter Cobb, Co-Founder and SVP, eBags
* Patti Freeman Evans, Vice President, Research, Forrester Research
* Pinny Gniwisch, Founder, Ice.com
* John Lazarchic, Vice President, Ecommerce, PETCO Animal Supplies, Inc.
* John Rogers, Vice President/GM, Under Armour
* Rob Schmults, SVP Strategic Partnerships, Intent Media
* Kevin Ertell, Chief Marketing Officer, Onlineshoes.com

Content Committee:

* Leslie Convey, 1-800-FLOWERS.COM, INC.
* Jessica Lesesky, Barnes & Noble
* Jay Greenberg, Bed Bath and Beyond
* Dawn Bronkema, Belk
* Brian Elliott, Alibris, Inc.
* Ethan Holland, American Eagle Outfitters Inc.
* Scot Wingo, ChannelAdvisor Corp.
* Elizabeth Peaslee, Creative Good, Inc.
* Kasey Lobaugh, Deloitte & Touche LLP
* Chris Wilson, eBags
* Bryan Eisenberg,  Future Now
* Brett Goffin, Google
* Misty Locke, iProspect
* Charlie Cole, Lucky Brand Jeans
* Denise Zimmerman, NetPlus Marketing, Inc.
* Kenneth Cassar, Nielsen Company
* Cathy Halligan, PowerReviews, Inc.
* Alex Miller, QVC
* Jake Bailey, RichRelevance
* Stephen Lathroum, Scholastic, Inc.
* Helaine Suval, Suval Consultants
* Lauren Freedman, the e-tailing group
* Allan Dick, Vintage Tub & Bath
* David Hyman, W.L. Gore and Associates, Inc.
* Nancy Miller, Woodcraft Supply LLC