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eHoliday Study 2008 – Frequently Asked Questions
What benefits do I get from taking the survey?
Is the survey long?
Who can participate?
What about survey confidentiality?
Who takes the survey within each company?
What if I am not able to participate in the pre-holiday survey?
Which consumers participate?
What is the timing of the retailer surveys?
What do the surveys ask?
How can I access the 2008 eHoliday Study Results?
What benefits do I get from taking the survey?
There are three great reasons to participate in the 2008 Shop.org & Shopzilla eHoliday Survey. Participants receive:
- Ongoing holiday season analysis and data
In 2008, we’re conducting two retailer surveys (one pre-holiday, one post-holiday), and three consumer surveys (pre-holiday, post-Thanksgiving weekend, and post-holiday). Following completion of each survey, you will receive a summary of those results. This means several in-depth, real-time analyses of how retailers and consumers are tackling the 2008 holiday season. Additionally, you also receive the aggregated survey data in Excel format to analyze as you wish (no individual data will be shared, we report data results only in aggregate). - Research to plan Holiday '09! The 2009 Shop.org Holiday Strategy & Planning Guide
Next summer, we'll draw from the full 2008 eHoliday research of both retailers and consumers to provide you a new 2009 Shop.org Holiday Strategy & Planning Guide. - Contribution to the eCommerce Community
Your participation in both the pre- and post-holiday surveys is crucial for us to learn and share within the Shop.org eCommerce community online holiday best practices and lessons learned. You directly benefit from research that helps you to define strategy, craft tactics, analyze needed investments in your site and marketing, improve promotions, and benchmark your results.
Is the survey long?
We know you are always busy, and especially so around the holiday season. As such, we designed the post-holiday online survey to take you no more than 20 minutes to complete, across a total of 28 questions (plus five questions to help us understand a little bit about your company, such as online revenue size, company type, and so forth). For a small investment of time, you'll get countless insights.
Who can participate?
This is a survey of retailers, therefore only retail companies may participate. If you're not a retailer, you are not eligible to participate. To find out if your company is registered to participate, please email us at research@shop.org.
What about survey confidentiality?
Survey results are provided shortly after we complete each wave of the study. We only report survey results in aggregate and do NOT reveal individual company results. Shop.org has been collecting confidential information from its members for approximately ten years and has never broken its promise to keep confidential information just that – confidential.
Who takes the survey within each company?
While the pre-holiday survey was completed in October, the post-holiday survey is now underway. We're looking for one primary contact per retail company to the post-holiday survey in January 2009 -- let us know if you would like to participate!
What if I was not able to participate in the pre-holiday survey?
No worries -- we gladly welcome your participation in the post-holiday survey! Your post-holiday insight and thoughts will be invaluable additions to our overall 2008 eHoliday findings.
Which consumers participate?
For the consumer questions, our research partner Shopzilla taps into the 500,000 buyers from their panel. The resulting consumer data is then weighted to reflect the United States population at large.
What is the timing of the retailer surveys?
The first survey was conducted in early October, and the results of the pre-holiday survey as well as the post-Thanksgiving weekend (consumer only) survey are now available for download for Shop.org members. The post-holiday survey is now underway -- let us know if you'd like to participate but haven't yet received your participation invitation email.
What do the surveys ask?
The retailer surveys consist of multiple-choice questions on topics such as holiday revenue forecasts, marketing campaigns and promotions, Web site features, gift cards, customer service, and fulfillment. Only aggregated results will be released, and no company-specific information will be released.
How can I access the 2008 eHoliday Study Results?
To access the results of the 2008 eHoliday surveys, you must either (1) be a current member of Shop.org, or (2) have participated in the retailer survey. Shop.org members may download the pre-holiday and post-Thanksgiving survey results now. If you are not a Shop.org member but participated in the 2008 pre-holiday survey and have not yet received an email notice from Shop.org about the results, please email us at research@shop.org.
