Event Presentations
Leading online and multichannel retailers and industry experts kicked off the new year in Atlanta at Shop.org FirstLook 2006. FirstLook brings together retail leaders to discuss lessons learned from the holiday season and to plan for the coming year. The event included an opening reception and two full days of sessions, which featured keynote presentations by Home Depot Direct and Google, a networking reception and dinner at the new Georgia Aquarium, and a day dedicated to customer experience topics organized in partnership with Creative Good.
EVENT HIGHLIGHTS
- Harvey Seegers, President of Home Depot Direct, delivered an exciting presentation on how the Internet has impacted the world's largest home improvement retailer.
- A panel of analysts and retailers including comScore Networks, JupiterResearch, Nielsen//NetRatings, Amazon.com, J. Jill, and QVC provided their insights on the 2005 online shopping season in the "eHoliday Recap" session.
- Overstock.com, Travelocity, and CVS.com presented the "3 Big Strategies for 2006" as selected by Shop.org retail members. Topics included Landing Page Optimization, Customer Loyalty and Retention, and Reorganizing for Scaleability.
- Phil Terry, CEO of Creative Good, presented a keynote on customer experience issues that are at the forefront of the industry today. He also moderated a customer experience practitioners' panel featuring Circuit City, BBC News Interactive, and Bank of America and with the help of his staff, conducted three live usability labs.
- Attendees marveled at whale sharks, Beluga whales and sea dragons at the private party at the Georgia Aquarium, which scored as one of our highest-rated evening networking events ever.
- Jen Fitzpatrick, Engineering Director of Google, delivered a keynote on the simple improvements Google has made to create the best user experience possible on its site.
PRESENTATIONS AND SESSION SUMMARIES Please be patient - files may take a minute or two to download.
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General Sessions
eHoliday Recap: Predictions, Results & Lessons Learned PowerPoint Presentation 870 KB
3 Big Strategies for 2006 and How to Implement Them PowerPoint Presentation 3.46 MB
The State of Customer Experience presented by Phil Terry PowerPoint Presentation 4.25 MB
Creative Good/Shop.org FirstLook Customer Experience Survey Results
MS Excel (.xls) download 92.5 KB
Breakout Sessions - Track 1
Multichannel Optimization
Optimizing Your Marketing ROI
PowerPoint Presentation 11.6 MB
Optimizing Your Merchandising Assortment
PowerPoint Presentation 922 KB
Breakout Sessions - Track 2
Strategies for Pure-play Companies
Marketing for Pure-plays: How to Drive Cost-effective Traffic
PowerPoint Presentation 845 KB
Site Design Strategies: Quick Changes, Immediate Results
PowerPoint Presentation 14.5 MB
Breakout Sessions - Track 3
Increasing Online Marketing ROI, presented by JupiterResearch
The ROI of E-mail Relevance: Improving Campaign Results Through Targeting
PowerPoint Presentation 1.36 MB
Live Usability Troubleshooting Sessions Summaries
Circuit City Live Lab
PowerPoint Presentation 1.05 MB
Gap Live Lab
PowerPoint Presentation 1.98 MB
Wal-Mart Live Lab
PowerPoint Presentation 701 KB
