Event Presentations

Shop.org's FirstLook Event attracted a diverse crowd of Marketing, Merchandising and IT professionals as well as many senior eCommerce executives. There was something for everyone, from networking during the day or during the evening events to meeting with key vendors in the exhibit hall. JCPenney CEO Mike Ullman kicked off the event with a keynote that many said was the best CEO presentation they've ever heard. The momentum kept going through the day, with lively discussions about how technology and business professional collaborate to improve eCommerce businesses, followed by an in-depth exploration of the ways that social networking, shopping comparison sites, and search could affect the world of eCommerce and Online Marketing in the not-too-distant future. The second day of the event was hosted by Creative Good CEO Phil Terry. Phil's keynote address and executive panel kept the attendees absorbed through the morning. The icing on the cake came during the afternoon of Day 2, as real customers as well as eCommerce professionals showed the audience how hard it really is to make eCommerce websites work well for every user.

EVENT HIGHLIGHTS

• Patti Freeman Evans spoke to 10 executives who led the audience through presentations on how current and future technologies and social trends could change the way online retailers do business.

• GSI VP Rob Schmults moderated an in-depth discussion with JC Penney CEO Mike Ullman that brought out great insights into how JC Penney views JCP.com as key to its growth strategy.

• For the third year in a row, attendees were treated to an entire day of presentations centering on the absolute necessity for all eCommerce sites to provide great customer experiences, courtesy of Phil Terry and Creative Good.

PRESENTATIONS
Please be patient - files are large and may take a while to download.
If you have any questions about the presentations, please contact Larry Joseloff at joseloffl@shop.org.

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Ecommerce and IT VP Panel
PowerPoint Presentation - .ppt download 932 KB

The Future of Online Marketing and E-commerce
Moderator Patti Freeman Evans - .ppt download 761 KB

Activating Word-of-Mouth Marketing
Sara Fay - .ppt download 3.83 MB
Jacob Hawkins - .ppt download 2.70 MB
Brett Hurt - .ppt download 3.44 MB

Impact of Social Networking on E-Commerce
Lorna Borenstein - .ppt download 2.36 MB

Mobile Commerce and Mobile Marketing
Brian Hecht - .ppt download 2.57 MB

eCommerce 3.0
Doug Mack - .ppt download 2.89 MB

Pre-tailer Phenomena
Hung LeHong - .ppt download 908 KB

Preparing For the Future
Joe Chung - .ppt download 3.06 MB

Keynote: Phil Terry, CEO, Creative Good
PowerPoint Presentation - .ppt download 6.22 MB