Marketing Resources

You can search Shop.org for great information on Marketing online, or you can peruse our Research &  Resources area, where some of the featured Marketing content includes:

 
Original researchPresentations and RecapsGreat Minds in Retailing

Chronology of Shop.org Original Research.   January 2008 through this week. 

eHoliday 2011 Pre-Holiday Retailer & Consumer Survey Results. (October 2011)

2011 State of Retailing Online Marketing, Social Media & Mobile Report. (May 2011)

           Table of Contents & Figures
           Go to this Report 

2010 State of Retailing Online Marketing, Social Media & Mobile Report. 

            Table of Contents & Figures
            Go to this Report
            More Information

2009 State of Online Retailing Marketing Report

    Shop.org and Forrester Research partner to cover such key areas as marketing budget, key performance indicators, customer acquisition, email marketing, search, and the impact of the economy.

            Table of Contents
            Go to this Report
            More Information

 

Webinar Playback.The Superstars of ROI - 5 Tips for SEO & Email Marketing Across the Customer Lifecycle. (Recorded May 24, 2011)

Webinar Playback. 8 Tips for Developing the right Mobile Strategy For Your Business. (Recorded May 19, 2011)

Webinar Playback. 7 Steps for a Successful Affiliate Program in 2011. (Recorded May 12, 2011)

Webinar Playback. The State of Retailing Online Report Findings and Analysis: 2011 Marketing Edition. (Recorded May 5, 2011)

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Shop.org Event Recaps

2010 Shop.org Annual Summit Presentations Include:

40+ Things You Can Do To Make More Money Next Week (Part #1: Search & Mobile) (large file)  Speakers: Allan Dick, Vintage Tub and Bath; Stephan Spencer, The Art of SEO; Andrew Hoefener, Cat5 Commerce; Todd Friesen, Position Technologies; Amanda G. Watlington, Searching for Profit; Joel Morrow, Mobile Fusion

40+ Things You Can Do To Make More Money Next Week (Part #2: Email and More) (large file)  Speakers: Allan Dick, Vintage Tub and Bath; Ross Kramer, Listrak; Sheldon Gilbert, Proclivity Systems; Scot Wingo, ChannelAdvisor; Kevin Lindsay, Adobe Systems; David Stone, CashStar

Kickin’ Keywords:  How Gap Achieved Paid Search Paradise (large file)  Speakers: Misty Locke, Range Online Media & CSO, iProspect and Nick Sheth, Gap Inc. Direct

View All Presentations From This Event

Shop.org Annual Summit Recaps

 2010  |   2009  |   2008  |  2007  |  2006 

Global eCommerce Summit - 2008

Shop.org Online Merchandising Workshop Recap    

2011  |  2010  |  2009  | 2008  |  2007  |  2006  | 

White Paper. 16 Top Retailers See Extensive Savings Through International Repackaging Efforts. By Bongo International. (February 2, 2012) 

White Paper. Shopping Cart Abandonment Practices of the IR1000 Companies. By Listrak. (December 23, 2011) 

White Paper. The Intersection of Marketing & Outsourcing: Freeing Marketers to Do Marketing. By eClerx. (December 1, 2011) 

Blog. Mine that holiday data for a quick sales boost - here's how. (December 1, 2011) 

Blog. Tap email, social media, mobile to capture Cyber Monday shoppers early. (November 27, 2011) 

Article. Rate of redemption: True Value tracks the effectiveness of online offers. By Lauri Giesen, STORES Weekly. (November 18, 2011)

White Paper. E-Commerce Page Load Speed: Study Reveals Major Concern Among Marketers About the Slowness of Their Sites. By TagMan. (November 3, 2011)

White Paper. Six Steps to Holiday Success. By Listrak. (October 31, 2011)  

Blog. Three best practices for email, derived from the top retailers. (Sept. 14, 2011)

Blog. 6 ways retailers can (and should) test holiday promotions to during back to school. (August 25, 2011)

White Paper. Behaviorally Triggered Email Marketing Sells Stock for Birkenstockcentral.com. By Listrak. (August 1, 2011) 

Article. State of Search: Google et. al. Are Changing Their Algorithms - Are You Changing Yours? By Fred Minnick, STORES Weekly. (July 2011)

Article.  To 'Free' or Not to 'Free': Retailers Debate the Benefits and Costs of Free ShipppingBy Sandy Smith, STORES Weekly. (July 2011)

Article. Cause's Effect: 'Making a Difference' Can Inspire Staff, Boost Customer Loyalty. By Fiona Soltes, STORES Weekly. (July 2011)

White Paper. Retail Search Media: How Online Retailers Can Tap Into the Emerging Site Monetization Boom. By Searchandise Commerce. (June 24, 2011)

Interview. Talking with... OfficeMax marketing exec Bob Thacker. (May 13, 2011) 

White Paper. Shopping Cart Abandonment Remarketing: Strategies and Next Practices from the IR500. By Listrak. (April 2011)

Interview. Talking with... Affiliate Marketing Guru Shawn Collins. Shop.org Blog. (April 29, 2011) 

Blog. Bronto Software video tip: last purchase targeted emails. (April 2011)   

Article. Re-Market to Re-Capture. By Susan Reda, STORES Trends. (March 2011)  

White Paper. Email acquisition via sweepstakes: attract the right subscribers fast. By Listrak. (January 2011)

White Paper. Post-Holiday Email Campaigns: Keep the Conversations, and Conversions, Going. By Listrak. (October 2010)

Article. Claim That Cart: Follow-up e-mails turn abandoned carts into sales. By STORES Weekly. (September 16, 2010)

Blog. Talking with... Vintage Tub & Bath CMO Allan Dick. (September 8, 2010)

Research. Online 2010 Back to School Shoppers Plan to Spend 44% More than Offline-Only Shoppers. Shop.org Members, download the data summary(July 27, 2010)

Article. "GPS for Goodies: Foursquare uses geolocation to help retailers draw customers." by Fred Minnick. STORES Magazine. (July 2010)

Research. 2010 SORO Marketing, Social Media & Mobile Report. See also the highlights, table of contents and figures, and the press release. (June 29, 2010)

White Paper. Recovering Lost Sales Through an Automated Shopping Cart Abandonment Strategy. By Listrak. (April 2010)

White Paper. Consumer Demand for Relevancy in Email Marketing. By e-Dialog. (May 2010)

Interview. Talking with... Jeanniey Mullen, Zinio EVP & CMO. How social media has changed marketing, Jeanniey's favorite email success metric, which devices she does (and doesn't) use, and how best to evaluate any new marketing strategy or program (hint: never from your desk). (June 2, 2010) 

Blog. Beyond the Crystal Ball: Predicting Your Way to SEM SuccessSee what the experts at Adlucent, ASOS and Buy.com think. See also the white paper. (May 2010) 

See the full white paper library

See the full Shop.org blog

 

White Paper. Case Study: Lucky Brand Increases Conversion and Revenue via Remarketing. By SeeWhy. (November 16, 2011)