Chronology of Shop.org Original Research.   January 2008 through this week. 

2010 State of Retailing Online Marketing, Social Media & Mobile Report. 

            Table of Contents & Figures
            Go to this Report
            More Information

2009 State of Online Retailing Marketing Report

    Shop.org and Forrester Research partner to cover such key areas as marketing budget, key performance indicators, customer acquisition, email marketing, search, and the impact of the economy.

            Table of Contents
            Go to this Report
            More Information

2009 Holiday Strategy & Planning Guide

      Our new guide to help Shop.org Members prepare for the upcoming online holiday season draws from lessons learned across marketing, merchandising, operations, and more during Holiday '08.  Download your copy now.

Online Shopping as "Green"

See what Carnegie Mellon University and online consumers think about the green merits of online shopping. 

The Digital Shopping Experience: 
Emerging Features

Shop.org, Resource Interactive explore emerging features for online retailers.  Download your copy of this original research, underwitten by Sterling Commerce, now. 

     Shop.org teams up with Shopzilla to survey thousands of consumers about their intentions with regard to purchasing online during the holidays.

            2008 Full Results (3 waves)

            2007 eHoliday Marketing Results
            2007 eHoliday Full Results
            More Information

View all Shop.org Original Research

2010 State of Retailing Online (SORO) -- Initial Findings for Marketing, Social Media & Mobile.

            Download the initial findings deck. 
            Register for the Webinar playback.

2009 Online Marketing Workshop Presentations Include, Among Others:

Keynote: Jay Dunn, VP Marketing, Lane Bryant - "Marketing Through The Apocalypse"

Using Social Media to Optimize Your Email Marketing and Beyond

Measuring What Matters: The Secret of Marketing Channel Attribution

2009 State of Retailing Online (SORO) Marketing Report Key Findings

Tell a Story, Sell a Story: Building a Cross-Channel Video Commerce Strategy

Four years of interviews with online retail executives, concisely formatted to glean important insights and tips meant to help other retailers achieve success in online and multichannel retailing.

This program includes pertinent online marketing discussions such as:

How to Coordinate a Multichannel Campaign with Sephora's Connie Young

4 Steps to Raise Conversions 56% with DirectlyHome.com's Jay Shaffer, VP Marketing

Marketing via RSS Feeds with Burpee's Ethan Holland, Director of Ecommerce

View All Great Minds in Retailing Interviews

Marketing focused topics include:

Evolving Retail Trends Regarding Social Media and Mobile Shopping. 

"Opportunity from Adversity:  Optimizing Your Online Marketing Plan to Grow the Bottom Line."  Sucharita Mulpuru, Principal Analyst, Forrester Research, reviews highlights of the 2009 SORO Marketing Report and where retailers should focus this year. (May 2009)

Word of Mouth Marketing for Retail in 5 Simple Steps.  Featuring Andy Sernowitz and Wal-Mart’s John Andrews.  (February 24, 2009)

How Washington Can Affect the Web -- What You Don't Know May Hurt You.  A primer for marketers re: online privacy legislation likely to go to Congress this year. (January 28, 2009)

14+ Specific Things You Can Do to Make More Money Next Week (and Improve Your Holiday Sales)  (November 12, 2008)

Persuasive Online Copywriting for Retailers
Download Audio:   Part 1  |  Part 2  |  Part 3

Word of Mouth, Buzz, and Online Retail: Spreading the Word, Driving Sales
Download Audio   Part 1  |  Part 2  |  Part 3

STORES Magazine stays abreast of the industry with articles on online marketing. 

Recent online marketing articles include:

E-commerce platform driving sales for golf retailer

Sephora establishes foundation for mobile customer reviews.

Exclusive sites offer fashion deals to those "in the know"

Cash strapped consumers are cutting back on (almost everything)

Multiple names can boost e-commerce traffic and sales

Paperboy helps e-tailers find customers and deliver targeted ads

Bamboo Cricket provides e-mail, online chat support for e-commerce

philosophy.com boosts traffic and sales by encouraging shoppers to share their stories

The Online Retailers That Shoppers Like Most

Experts Explore the Business Value of Social Networking Sites

Boosting analytics capability helped Office Depot double already strong online conversion rates

Search and View All Articles on Stores' Website

Learn, share, and network at Shop.org's exciting conferences.

Shop.org Online Marketing Month

A month of regional networking dinners, online webinars and more.

Shop.org Online Merchandising Workshop

Network, learn from industry thought leaders, and recharge and relax in an intimate, retailer-only environment.

Shop.org Annual Summit

This event is the largest and most influential yearly gathering that Shop.org produces.

Shop.org Strategy & Innovation Forum

Learn how to keep up with technological changes and plot a strategy to retain your savvy, empowered online customers.

View All Shop.org Events