Multichannel Organizational Design Research - Organizing for Cross Channel Retailing

        This 2008 Shop.org study by J.C. Williams Group, underwritten by Sterling Commerce, is the outcome of a six-month long study that sought to benchmark and document cross-channel organization design in the retail industry, and to provide suggestions for enterprises that aspire to be cross-channel retailing leaders in their respective fields.

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View all Shop.org Original Research

Recent Presentations Include:

Effective Execution of Multichannel Promotions

Strategies for Multichannel Applications of User-Generated Content

Understanding Multichannel Metrics

Shop.org Annual Summit Recaps
        2007  |  2006  |  2005  |  2004

Shop.org Strategy & Innovation Forum Recaps (formerly FirstLook)
        2008  |  2007  |  2006  |  2005

Shop.org Online Marketing Workshop Recaps
        2007  |  2006  |  2005  |  2004

Shop.org Online Merchandising Workshop
        2007  |  2006  |  2005  |  2004

Four years of interviews with online retail executives, concisely formatted to glean important insights and tips meant to help other retailers achieve success in online and multichannel retailing.

This program includes pertinent online marketing discussions such as:

How to Coordinate a Multichannel Campaign with Sephora's Connie Young

Reducing Channel Conflict with Retailers with Danskin Inc.'s Carol Hochman

Integrated Customer Experience with QVC, Inc's Bob Myers

View All Great Minds in Retailing Interviews