Shop.org Original Research and Other NRF Resources

Shop.org is committed to producing highly valuable and pertinent original research on behalf of the online retail industry. Working with highly respected partners including BIGresearch, Forrester Research, JC Williams Group, and others, Shop.org produces some of the most informative and influential research available in the online and multichannel retailing community.   Order publications here.

State of Retailing Online (SORO): 

For more than ten years, this landmark research has become the industry's definitive report on the growth, realities, and metrics of the business of retailing online. Shop.org, in partnership with Forrester Research, confidentially collects actual sales and cost data from over a hundred participating retailers to create this comprehensive look at the industry of retailers online.

eHoliday Best Practices:  

This Shop.org/BIGresearch eHoliday Study is designed to gauge online retailers' success and consumer behavior during the winter holiday season.

Holiday Strategy & Planning Guide:  

This Shop.org guide draws on lessons learned from the year prior eHoliday Study results, and is designed to help retailers plan their marketing, merchandising, multi-channel coordination, operations and other initiatives for the upcoming holiday season.  

Shop.org SmartBrief:  

Shop.org’s free email news briefing is published 5 days a week. Created for professionals in digital retail commerce, Smartbrief delivers need-to-know news from hundreds of media sources as well as insider info from Shop.org.

Shop.org Webinars:

The Shop.org Webinars feature playbacks from the past 12 months.  Topics cover the gamut of online retailing, from email and search engine marketing to holiday planning, social media, going global, and payment technologies.