Event Presentations
Overview
Executives from more than 40 Shop.org members attended the "Best Practices in Online Marketing" workshop on May 8-9 in New York. This event was broken into two segments - customer acquisition marketing and customer retention marketing. Attendees explored these topics via panel discussions, breakout roundtable discussions and the exchange of plenty of information and lessons-learned. Contained in the recap below are presentations from the event, highlights from the roundtable discussions and a brief that Shop.org workshop partner Forrester Research recently wrote based on their impressions of the event.
Thanks!
Shop.org would like to thank the Forrester Research team for its contribution of content and expertise for this highly rated workshop. Shop.org would also like to thank The Boston Consulting Group for making preliminary results of The State of Retailing Online 5.0 available for the workshop. Finally, Shop.org would like to thank all of the sponsors for their support of the event.
PRESENTATIONS
Shop.org members can download presentations here. If prompted to log in, please do so and then use your browser's "Back" button to return to this page. Non-members who attended the workshop should contact Ray Greenly at greenlyr@shop.org for download instructions. We will continue to upload presentations as we receive them. Please be patient - files may take a minute or two to download.
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Forrester Brief
Lessons from the Shop.org Spring Workshop
State of Online Marketing Presentation
Speaker:
Kate Delhagen, Retail Research Director, Forrester Research
State of Customer Acquisition Marketing Panel
Moderator:
Carrie Johnson, Retail Analyst, Forrester Research
Panelists: Kathleen Stockham, Director of Advertising, Office Depot.com
David Conn, VP Marketing, Columbiahouse.com
Denise Incandela, COO, Saks.com
Ken Weil, VP, New Media, Victoria's Secret
Facilitated Roundtable Breakout Discussions, Customer Acquisition Marketing
Portals
Collecting email addresses from existing customers
Affiliate/pay-for-performance
Opt-In Email
Search Engines
Customer Acquisition Marketing Solutions Panel Discussion
Moderator: Carrie Johnson, Retail Analyst, Forrester Research
Panelists:
Ignacio Fanlo, President and COO, DealTime
Sue Burger, Vice President, Interactive Marketing, America Online, Inc.
Stephen Messer, Chairman and CEO, LinkShare
Dakota Sullivan, VP, Marketing, LookSmart
State of Customer Retention Marketing Panel Discussion
Moderator: Jim Nail, Senior Analyst, Forrester Research
Panelists:
Bill Bass, SVP E-Commerce, Lands' End
Susan Neal, VP, Business Development, The Gymboree Corporation
Michael Gutkowski, VP Marketing & Business Development, Internet Direct Commerce, Martha Stewart Living Omnimedia
Facilitated Roundtable Breakout Discussions, Customer Retention Marketing Loyalty programs
Email marketing optimization
Other Retention Ideas
