Event Presentations

The Online Merchandising Workshop focuses on how to attract existing and potential customers to your website. Shop.org retailer-only plus sponsor workshops provide an intimate environment where online marketing executives can gather with their peers to learn from experts and share best practices and lessons learned.

SESSIONS
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The State of Online Merchandising - Blending Art and Science
Carrie Johnson, Principal Analyst, Forrester Research
PowerPoint Presentation 1.5 MB

Carrie Johnson of Forrester Research and a panel of retailers interpret the findings of the State of Retailing Online 8.0 , Forrester Research and Shop.org's online retail benchmarking study of more than 130 leading retail companies. The speakers will discuss how to blend the art of traditional merchandising (product presentation, representation and cross-selling) with the science of the Web (usability testing, A/B testing, analytics).


Black Belt Analytics for Merchandisers
Greg Foglesong, Home Depot; Joel Ring, Best Buy; and Brent Carter, Oakley
PowerPoint Presentation 5.3 MB

Seasoned e-commerce executives and managers from leading retail companies discuss how to leverage analytics data to make better merchandising decisions for their online and offline channels. The panel will discuss how they integrate analytics into their merchandising teams and creative ways of using analytics to test new merchandising techniques.
Brett Hurt, Founder, Coremetrics and Shop.org Board member;


Eat, Drink and Innovate! Session
Lauren Freedman, President, the e-tailing group
PowerPoint Presentation 4.8 MB

Jumpstart the day with merchandising innovation, breakfast and new ideas! Lauren Freedman, President of the e-tailing group, and a team of retailer judges will evaluate ROI-centric merchandising innovations on retailer websites. Judges will provide commentary and insight about the customer experience, overall value and general execution. Winning innovations will be rewarded!

A/B Testing: What's Worth Measuring?

A/B testing is all the rage, but there are limitations and challenges. These retailers provide specific lessons on how to conduct A/B testing the right way - with guidelines on how to set up tests properly, what exactly should be tested, and what is being measured.
Rob Schmults, Vice President, Sporting Goods Business Management, GSI Commerce

* Red Envelope & Discovery Communications - PowerPoint Presentation 2.1 MB
* Timberland (pt 1) - PowerPoint Presentation 2.3 MB
* Timberland (pt 2) - PowerPoint Presentation 7.5 MB
* Timberland (pt 3) - PowerPoint Presentation 3.2 MB