Research & Resources

"Research and Resources” represents a compilation of Shop.org original research, consumer data, and numerous other resources for e-commerce professionals. We welcome your feedback and ideas!

What's New
 
Research. Social Media: An Inside Look at the People Who Use It. By the Retail Advertising & Marketing Association - RAMA. (March 2010)

Article.  Not Ready for Prime Time.  Download times on mobile shopping sites don't meet expectations of customers used to lightning speed Web page downloads.  STORES Trends.  (March 2010) 

Article.  Crossed Channel.  Cross channel integration appears to have a long way to go yet.  STORES Trends. (February 2010)

White Papers. See this ever-evolving resource for members, by members.  Recent additions include 4 SEO Fundamentals to Boost Natural Search Traffic (Endeca), 5 simple steps to online marketing success (Compete.com), checkout optimization (Demandware), integrating email and social media (e-Dialog), "zero-cost" marketing campaigns (Monetate), and in store pick up (Shopatron).  See the full library.
Research.  Which big ticket purchases are consumers delaying for now?  Read the summary and download the data results. (February 2010)

Webinars. Register for the playbacks of 10 Lessons Learned in 10 Years Selling in Europe (January 2010), and Online Retail Boot Camp: Tips for Success with Social Commerce, Merchandising, and Testing. (February 2010)

 

Research. Figure out what you need to invest in this year for a successful Holiday '10. See the post-Holiday '09 retailer and consumer survey results here. (February 2010)

 
 
Hear the Experts
 
Interview. Talking with... Mitch Joel, President of Twist Image.   
Best of Show.  "Social Media" presented by Brett Hurt (Bazaarvoice) and John Lazarchic (Petco).  From the Online Retail Boot Camp (September 2009).   

Recent Webinar playbacks: 

Online Retail Boot Camp: Tips for Success with Social Commerce, Merchandising, and Testing.  Learn from social commerce experts John Lazarchic (PETCO),  George Michie (The Rimm-Kaufman Group), and Martin Newman, Global E-Commerce Leader and Consultant, moderated by Brett Hurt (Bazaarvoice).  (Feb. 3, 2010)

10 Lessons Learned in 10 Years Selling in Europe.  Learn what's what from global retail experts Ulric Jerome (Pixmania.com) and Zia Daniell-Wigder (Forrester Research).  (Jan. 27, 2010)

20+ Specific Things You Can Do To Make More Money Next Week AND Improve Your Holiday Sales.  Learn tactics that you can implement immediately from the experts at Liveclicker, Timberline, Netconcepts and Searching for Profits -- hosted by Allan Dick of Vintage Tub & Bath. (December 8, 2009)

Social Media Safety: Staying Legal and Out of Trouble.  How to mind your social media legal Ps & Qs with advice from Andy Sernovitz and Liz Oesterle. (December 2, 2009)

Going Global – Merchandising for an Overseas Customer.  Register today to learn specific best practices for how Lands’ End, Estee Lauder and other global retailers effectively merchandise to overseas customers.

 

Recent Blog posts

Mobile:  It's Here, and It's Real.  Mobile resource to explore, including the March 2 Mobile Boot Camp in San Francisco. 

Lessons Learned from Going Global.  International expansion is a rapidly evolving trend for US online retailers.  See some resources here for how to proceed without missing a step. 

Retailers and Search:  Answering Some Questions.  Ken Cassar of Nielsen Online and George Michie, CEO and co-founder of The Rimm-Kaufman Group discuss findings from the recent Nielsen Online report on search. 

How PETCO is going mobile.  Notes from John Lazarchic of PETCO on creating a cross-channel experience (presented at the August 11, 2009 NRFTech event). 

Exploring Mobile Applications for Online Retail.  A round up of resources on the Shop.org Web site that touch on the topic of mobile. 

Shop.org History

"By the member; for the member."

Vision Statement
To be the world’s leading membership community for digital retail

Mission Statement
To help Shop.org members optimize their business by encouraging, enabling, and assisting them in leveraging the collective knowledge of the community

 

 

 

Original Research
 
Research.  Valentine's Day -- Online Shoppers Look Promising.  Read the summary and download the data results  
 eHoliday 2009 -- Pre-Holiday results. See the results summary and check out the data.
Consumer Use of Mobile Devices for Shopping.  What's mobile got to do with shopping?  Lots!  Read all about it.
What Consumers Want Web Sites to Remember About Them.  Automatic log in?  Past purchases?  What they left in their shopping cart?  Get the scoop.   
The State of Retailing Online – see the 2009 SORO Profitability, Economy and Multichannel Report.  (Released September 2009).
Social Media Users.  Read who they are, what they're doing, and how they want to engage with retailers.
Shop.org Original Research.  See the chronology of all Shop.org original research from January 2008 through now.