Event Presentations

Nearly 900 Internet and multichannel retail executives and professionals attended the Shop.org 2004 Annual Summit in Anaheim, CA on Oct. 5-7, 2004. The Shop.org Annual Summit brings together industry leaders for networking, strategizing, and education.

Highlights include:

• Keynote presentations by Brad Anderson, CEO of Best Buy, Monica Luechtefeld, EVP, Global E-Commerce, Office Depot, and Professor Larry Selden, co-author of Angel Customers and Demon Customers.
• A session called "What Women Want" by Kelly Mooney, President of Resource Interactive, featuring original research on female online shoppers.
• An innovative and interactive session titled, "Communicating Up and Out - How Bricks and Clicks Retailers Sell the Impact of the Internet to Senior Management," in which attendees pitched their best ideas for demonstrating the impact of the Internet to a panel of C-level retail executives and received immediate feedback.
• Kickoff event at the House of Blues featuring a live performance by The Fabulous Thunderbirds and a private party at Disney's California Adventure Park, with a live performance by The Beach Boys.
• Exhibit area with 49 solution providers.

PRESENTATIONS
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Keynote Address (ppt file 2.8 MB)
Monica Luechtefeld, EVP, Global E-Commerce, Office Depot

Future of Retailing Online Panel Discussion (ppt file 8.5 MB)
A panel of visionary e-commerce executives and analysts discuss the key strategic issues facing the near- and long-term future of Internet and multichannel retailing.

Moderator:
Kate Delhagen, Director of Strategic Planning, Nike

Panelists:
Ken Seiff, former Chairman and CEO, Bluefly, Inc.
Randy Ronning, EVP, QVC.com
Pierrette Kelly, VP and GM, CVS.com

What Women Want (pdf file 6.7 MB)

What’s going on in the hearts and minds of today’s most demanding FEMALE consumers? In order to plan, create and develop online experiences that resonate with these demanding consumers Shop.org and Resource Interactive will once again embark on a field investigation. This year’s research will focus on the ‘What Women Want’ – gaining a deeper understanding of what it takes to capture the attention – and dollars - of today’s most desirable and profitable customers.

Speaker:
Kelly Mooney, Chief Experience Officer, Resource Interactive

Breakout Session
Preparing for the Upcoming Search Engine Wars (ppt file 1.2 MB)

The days of optimizing for one major search engine are over. Industry experts expect MSN to unveil its new natural search algorithm by the end of the year. This will certainly be followed by many other changes that will shake up the search engine industry. What do retailers need to be thinking about to ensure that their SEM expectations can be met in such a rapidly changing landscape? This session will offer predictions from an industry expert about the upcoming changes accompanied by a panel of retailers who will discuss how they plan to anticipate and react to these changes.

Moderator:
Kevin Lee, CEO, Did-it.com

Panelists:
Joan Broughton, VP, Multichannel Programs, Recreational Equipment, Inc. (REI)
Allan Dick, GM, Vintage Tub and Bath

Breakout Session
Product Page Tactics That Drive Sales

Hear online retail merchandising leaders discuss best practices for enhancing their product pages to drive higher conversions. Speakers will feature "before and after" examples, and a variety of product pages highlighting features that have been employed to drive conversion.

Moderator:
Eric T. Peterson, Site Technology & Operations Analyst, JupiterResearch (ppt file 665 KB)

Panelists:
Julie Bornstein, VP, Merchandising and Marketing, Nordstrom Direct (ppt file 793 KB)
Rich Last, VP, Merchandise, JCPenney.com (ppt file 2.1 MB)
Al Hurlebaus, Director, eCommerce Operations and Marketing, CompUSA

Breakout Session
Moving the Site Experience Beyond the Basics – Marrying Innovation and ROI (ppt file 684 KB)

As merchants look to evolve their multi-channel site experiences, it is essential to continually evaluate new potential features and functionality. In today’s ROI centric, bottom-line environment, features must deliver and ideally impact the overall customer experience. This session will consider innovative site features from merchandising to customer service that can bring a new dimension to your site. Learn how over 300 merchants ranked some of these features in the e-tailing group’s 3rd Annual Merchant Survey and hear first hand what the merchants have to say about simultaneously delivering innovation and bottom line results.

Moderator: Lauren Freedman, President, the e-tailing group

Panelists:
Bill Bass, SVP, E-Commerce, Lands' End / VP and GM, Customer Direct, Sears
Janet Estes, Director of Internet Merchandising, macys.com
Jon Nordmark, President and CEO, eBags

Keynote Address (ppt file 10.5 MB) Brad Anderson, Vice Chairman and CEO, Best Buy Co., Inc.

Communicating Up and Out – How Bricks and Clicks Retailers Sell the Impact of the Internet to Senior Management (ppt file 1.2 MB)
Explore the dynamics between e-commerce executives and the C-level executives who decide when and how much to invest in online operations. This interactive session features C-level retail executives reacting to ideas and suggestions from the audience.

Facilitator:
Matt Corey, VP, Marketing and E-Commerce, The Bombay Company

Featuring:
Sally Jewell, COO, Recreational Equipment, Inc. (REI)
Brad Anderson, Vice Chairman and CEO, Best Buy Co., Inc.
Dennis Swanson, Owner & CEO, LAMPS PLUS

Breakout Session Growing and Optimizing Your Email Marketing Program (ppt file 2.3 MB)

Retail email marketing experts will discuss how they are optimizing a retailers most powerful marketing tool - email. What is the balance between editorial content, product promos and sales announcements.

What's the best frequency?

Best practices for keeping deliverability rates high in an environment of ISP spam filters and customer inbox overload.

Moderator:
Jim Sterne, Target Marketing

Panelist:
Catherine Paschkewitz, HPShopping