Event Presentations
More than 1,500 retailers and industry leaders gathered for the Shop.org 2005 Annual Summit, held at the Venetian in Las Vegas on September 12 – 14, making the Summit the biggest online retail event EVER. The Shop.org Annual Summit is the premier gathering of Internet and multichannel retail leaders. The Summit is designed as an interactive forum for Shop.org members and guests to come together for networking, strategizing, fact-finding and education in a non-commercial atmosphere.
EVENT HIGHLIGHTS
- A candid interview with IAC/InterActiveCorp Chairman and CEO and Expedia, Inc. Chairman Barry Diller, who provided his perspectives on the state of online retail today.
- Resource Interactive President and CXO Kelly Mooney’s “Gender Agenda” presentation, which compared the vastly different online and offline shopping styles of men vs. women.
- Insights from Esther Dyson, Editor, Release 1.0 and Editor at large, CNET Networks on the trends in consumer technology and interactive marketing. (If you are interested in more of Esther's and her community of thinkers' big picture ideas, please visit the Release 1.0 site at www.release1-0.com.)
- A panel on how to “lock-in” customers featuring Best Buy and drugstore.com, and an “American-Idol” style session where executives from Gymboree, Harrah’s, and RadioShack rated strategic internet ideas submitted by the audience.
- 4 breakout session tracks, the first-ever Online Retail Boot Camp, retailer roundtables, networking at Vegas’ hottest clubs, and more!
Attendee Feedback: Favorite Aspects of the Summit
- "The Summit is a great place to gather new ideas and strategies for our current and future business. I appreciate the fact that this summit is led by practitioners."
- "Top-notch keynote speakers and perspectives from multiple companies at the breakout sessions."
- "My favorite aspects of the event were lots of booth time and the retailer roundtables."
- "Really appreciated the effort all the various presenters put into their presentations. The sharing of information and expertise was exceptional!"
- "The social events are good [and] allows for open dialogue among vendors and retailers."
- "I met some great people. And I had a blast."
- "The new info - keeps me current to the overall market and where it's going."
- "Nice balance of strategic and tactical presentations. Great venue, as there is so much to do in Vegas."
- "Connecting with a variety of different partners"
- "The quality & variety of attendees was great!"
PRESENTATIONS
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General Sessions
How to "Lock in" Your Customers … and Lure them Away from Competitors
PowerPoint Presentation 2.93 MB
Cognitive lock-in has been defined as consumers' decreased propensity to search and switch after an initial investment. Donna Hoffman, Professor of Marketing at the Owen Graduate School of Management and co-director of the Sloan Center for Internet Retailing at Vanderbilt University, will lead a panel discussion with online retailers who have cracked the "lock-in" code. Prof. Hoffman and the panel will discuss practical methods for creating and breaking consumer lock-in and ten rules that Internet retailers can follow to capitalize on consumer lock-in.
"The Gender Agenda"
As a sequel to What Women Want from the 2004 Summit , The Gender Agenda will investigate the hunch that gender matters, but remains the one—very basic, very cost-effective—segmentation most online merchants underemphasize or overlook altogether. Mooney will debut two ground-breaking qualitative research methodologies to probe into the unarticulated drivers of online behavior - Meta4SightSM & Replay UsabilitySM --and correlate their qualitative findings with quantitative data.
For those of you interested in The Gender Agenda, please check Resource Interactive's website http://resourceinteractive.com/perspective/gender.php for the five key insights from the presentation. You may also contact Holly Davis at Resource Interactive to arrange for an in-person presentation. hdavis@resource.com or 614.841.2279. A white paper with the comprehensive qualitative and quantitative findings of The Gender Agenda will be available in the coming months, and a DVD of selected outtakes and full interviews from the Meta4Sight SM and Replay Usability SM video sessions will be available January 2006.
Communicating Up and Out - Selling Strategic Internet Ideas to Senior Management - PowerPoint Presentation 2.95 MB
Back by popular demand-learn how to lobby C-level executives to support your e-commerce ideas in this interactive session. The audience submits ideas for communicating the value of the Internet in retailing to a panel of judges-all senior executives from leading multichannel retail companies. The judges will evaluate and rate the ideas American Idol-style and provide their expert advice. Don't miss hearing what executives really think about your Internet ideas!
Breakout Sessions - Track 1
Managing the Retail Business Online
Project Prioritization: How to Distinguish ‘Mission Critical' from ‘Mission Impossible' - PowerPoint Presentation 597 KB
Most retailers have a list of site enhancements and process improvements as long as their privacy policy, but scarcely the time, resources or budget to implement them all. Learn how to better assess opportunities based on business objectives, how to make swift decisions with confidence, and how to construct a framework for consistent project evaluation.
Measuring the Cost of Channel Conflict - PowerPoint Presentation 6.8 MB
Channel agnostic corporate retail strategies where "a sale is a sale is a sale" are growing more common, yet reconciling disparate P&Ls within this holistic picture remains challenging. How do multi-channel merchants quantify the impact of URLs in FSIs and TV ads? At what volume do in-store returns of online purchases justify the expense of a process for chargebacks? Should online stores pay a "brand tax"? What challenges exist for reaching equitable compensation plans? See how other group directors navigate channel conflict from a financial perspective.
6 Consumer Trends that Impact the Future of E-Commerce (and What Retailers Should Do About Them Today) - PowerPoint Presentation 12.2 MB
The latest research on industry and sector growth make it into most retailers presentations to senior management; this session endeavors to bring the data into next year's project plan as well. Hear e-commerce veterans comment on this year's freshest projections, and advise on what steps they would take to align their businesses with the direction the data points.
CLICK TO ENLARGE: Zooming in on International Expansion
PowerPoint Presentation 594 KB
eBay anticipates that China may be its largest local market in 10 years; almost 50% of Amazon's revenue last quarter came from abroad (where growth was more rapid as well); and many other merchants are looking toward international markets to fuel their next phase of expansion. Hear how pioneering colleagues are overcoming obstacles in operations, marketing, merchandising and technology as they pushed their business past the borders.
Breakout Sessions - Track 2
The User Experience
What the Research and the Researchers Say Customers Really Want
PowerPoint Presentation 4.469 MB
Jupiter and Shopzilla both have new research on consumer shopping preferences. Hear how they intepret each others' data as well as their own in this 360-degree look at the numbers that drive merchants' decisions.
How-to: Innovations in Site Search and Navigation Individual presentations are included below
How do some retailers innovate search and navigation functionality that ignores industry conventions and goes beyond the prescribed uses of packaged search and navigation software , but still creates a positive and differentiated shopping experience? Cutting-edge merchants share their stories - from concept to launch. Their tips will help you find innovative solutions to your usability challenges as well.
Eric Peterson, Analyst, Jupiter Research - PowerPoint Presentation 596 KB
Bill Bass, Chairman, Black Wolf Group - PowerPoint Presentation 6.8 MB
John Breese, President & Co-Founder, Backcountry.com - PowerPoint Presentation 2 MB
Al Hurlebaus, Director, eCommerce, CompUSA, Inc. - PowerPoint Presentation 1.19 MB
The Usability Narcissist: Your Colleagues Critique Your Site Experience (and You Theirs) - PowerPoint Presentation 87.5 KB
4 lucky and thick-skinned merchants have assembled the ultimate focus group - you and a couple hundred of your peers. In this session, a moderator guides real-life customers through a series of tasks on several sites, and you rank the site in its ability to achieve Brand, Business and Customer goals. How would your site stack up?
Epiphanies in Interpreting Web Analytics (and the Profits they Produced)
PowerPoint Presentation 12.5 MB
All retailers suffer from data overload and the metrics dashboard can be different for different retailers. Analyzing Web traffic pays off when you find that pearl tucked inside, which results in a significant lift in coversion rates.
Breakout Sessions - Track 3
Advanced Online Marketing
Search is Changing: Shouldn't Your Search Strategy?
PowerPoint Presentation 594 KB
Retailers first embraced search as an alternative to pricey portal deals. Fueled by a demand not unlike what portals enjoyed, and pressured by comparable public markets to achieve ever-greater profitability, search prices are likewise increasing. Is Search company profitability increasing at the expense of advertiser ROI? As onerous as Search is, how can retailers squeeze out enough continued productivity to justify the resources devoted to Search? How are retailers evolving their relationship with Search companies to reflect the changes in Search products and businesses? As prices, competition and clutter increase, how are retailers keeping Search a profitable sales channel?
Alternative Marketing Case Study: What Happened When Etailers Dove into Blogs, Podcasting and RSS - PowerPoint Presentation 14.9 MB
See the results of actual trials and implementations of alternative marketing techniques used to drive online sales. Learn how online retailers eHobbies.com, Ice.com, and Steve Spangler Science have utilized alternative marketing tactics such as blogs and RSS feeds to expand their marketing reach and build customer loyalty. Panelists will share tips on executing a successful campaign, implementation costs, and how to measure the impact of these new marketing tactics. A must-attend session for retailers looking for alternatives to increasingly expensive online marketing tactics such as SEM. Retailers looking for alternatives to increasingly expensive online marketing tactics such as SEM must attend this session.
Creating Brand Experience as a Loyalty Instrument
PowerPoint Presentation 14.1 MB
The Brand Experience for most shoppers begins well before they enter the online store, and, if successful, can resonate even after a package is delivered and opened. Learn to identify predictors of customer loyalty, how the onsite experience can tap into positive in-store impressions, and how operations and fulfillment contribute to a lasting brand experience.
CLICK TO ENLARGE: Zooming in on Landing Page Testing PowerPoint Presentation 596 KB
For retailers reliant on search, e-mail and integrated portal partnerships, the landing page is often more responsible for a first impression than the homepage. How far should retailers go to test and optimize landing pages, and what changes yield the greatest results? Learn from these results-oriented case studies.
Breakout Sessions - Track 4
Creativity in Online Retail
Incorporating the Online Group's Input when Creating Corporate Art Assets
PowerPoint Presentation 594 KB
At most multi-channel retail companies, the online creative department is given more hand-me-downs than the youngest of 4 sisters - photos taken for catalogs or circulars, an intricate logo developed long before 72 dpi was part of the creative vernacular, a style guide that features fonts that simply don't show up online, an ad campaign tag line with no hope of fitting into a portal partner's designated button space. Creating for the online medium is hard enough. Shoehorning art assets developed for other media into the sometimes rigidly templated e-commerce environment can frustrate creatives and compromise the brand objectives. Join this brainstorm designed to identify solutions for how the online creative group can integrate earlier into the corporate creative processes.
Letting Creativity Flourish in Online Retail's ROI-Intensive Environment
PowerPoint Presentation 9.2 MB
The title 'Creative Director' in online retail only partly describes their functions. True, they are part artist. But in building a case for a new email template or a change in site navigation the Creative Director must also be equal parts business analyst, competitive sleuth, data researcher and salesperson. What is the impact of idea-generation when each one must be quantified and qualified? How do organizations feed creatives' need to create? How do online retail organizations manage to stay truly innovative - in design as well as strategy - in the face of data supremacy?
Leveraging Creativity Into Online Retail Business Decisions
PowerPoint Presentation 594 KB
"Creative" is more than a job function - it's a valuable characteristic in any business decision-making process. Yet often decisions that require a design or technology or usability expertise that the creative department possesses are made before the issue reaches the creative department. When a creative director is told exactly how a virtual sizing tool is to demonstrate how different shirt sizes fit different body types, the merchant is guaranteed to get precisely what is in her mind's eye. But if she were to ask her creative director to help her solve the problem of too high return rates from ill-fitting shirts, she will guarantee that her customers get what THEY want. Hear how some creative departments are tackling the challenge of strategic integration in their organizations, and the successes and innovations that result.
