As additional reference for its Members, Shop.org compiles on an ongoing basis a list of white papers, case studies and other resources developed by Shop.org member companies serving the ecommerce industry. 

Please note that only current members of Shop.org may submit papers to Shop.org for consideration.  Shop.org reserves the right to determine which items will be published.  Shop.org does not endorse the findings or opinions expressed in these resources, and encourages readers to conduct further independent research on any of the topics covered. 

For any questions about this resource, or to submit a white paper for consideration, please email Fiona Swerdlow, Head of Research, Shop.org. 

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New! Marketing. Integrated Direct Response Marketing for Multi-Channel Retailers. By Razorfish. (August 2010)

New! Social Media. Social is the Next Search. By Gigya. (August 2010)

Merchandising.  Social Merchandising: Onsite Social for Online Commerce.  By TurnTo. (May 2010)

Marketing.  Consumer Demand for Relevancy in Email Marketing.  By e-Dialog. (May 2010)

Search. Top 10 Search Marketing Tips. By Adlucent. (May 2010)

Marketing.  Recovering Lost Sales Through an Automated Shopping Cart Abandonment Strategy. By Listrak.  (April 2010) 

Video. Watch This:  The Online Retailer's Guide to Video Merchandising Success.  By Invodo. (April 2010)

Merchandising.  Respect the Shopper:  Harmonizing the Cross-Channel Experience.  By richrelevance.  (April 2010)

Email. Applying Classic RFM Metrics to Increase the ROI of Your Email Marketing Messages. By Listrak.  (April 2010)

Search.  4 SEO Fundamentals to Boost Natural Search Traffic.  By Endeca.  (March 2010)

Marketing.  Five Simple Steps to Online Marketing Success:  Using Competitive Intelligence in 2010. By Compete.com (January 2010) 

Social Media.  CMOs Plan for Higher Social Media Measurability in 2010.  By Bazaarvoice. (December 2009)

Checkout. Optimizing Online Checkout:  20 Practical Ways to Reduce Cart Abandonment and Increase Online Profits.  By Demandware. (December 2009)

Mobile. Making Sense of Mobile Marketing -- Landscape, Audience, Strategy. By Knotice. (October 2009)

Multi-Channel.  The Web as Commerce Central: Readying Your e-Commerce for the Next Retail Revolution.  By the e-tailing group & ATG. (October 2009)

Marketing.  Lift without loss: "zero-cost" marketing campaigns. By Monetate. (October 2009)

In Store Pick Up. In Store Pick Up Made Easy. By Shopatron. (September 2009)

User Generated Content.  Optimizing UGC:  Creating Success with Cross-Funnel Indexing.  By Range Online Media.  (August 2009)

Marketing.  Integrating Email and Social Media to Create a Better Customer Communication Strategy. By e-Dialog. (August 2009)  

Case Study.  SmartBargains expands product sales on eBay with Mercent Retail Marketplace.  By Mercent.  (July 2009) 

Multi-Channel.  Are you ready for Multi-Channel 2.0?  Understand and harness the power of new commerce channels.  By Elastic Path.  (July 2009)

International.  Using international parcel forwarders for global expansion.  By Bongo International.  (June 2009)

Consumer Activity.  Consumer buying behavior -- are the changes lasting?   By L.E.K. Consulting.  (June 2009)

Merchandising.  Monetizing on site search with pay per click merchandising.  By Searchandise Commerce.  (June 2009)

Mobile.  Powering any time, any place communications:  Why integrating mobile is imperative now.   By Resource Interactive.  (April 2009)

Merchandising.  Case study:  Jones Apparel Group.  By Demandware.  (April 2009)

Email.  Actionable tactics for boosting online conversion rates and revenue:  learn how to tear down the walls between email and your Web site.   By Responsys.  (March 2009)

Payments.  Alternative payment options:  converting hesitant shoppers into confident spenders.  By eBillme.  (January 2009)

Video.  Online video:  the new merchandising.  By Akamai.  (September 2008)

Reviews.  Boosting natural search traffic using ratings and reviews:  grab the long tail of high-converting shoppers using a segmented content strategy.  By Bazaarvoice.  (July 2007)

Marketing.  Recovering Lost Sales through an Automated Cart Abandonment Strategy.  By Listrak.  (April 2010)