Now that eCommerce has entered its second decade and is coming into its own as a retail force to be reckoned with, technology is empowering customers in a way undreamed of by retailers of the past. Web 2.0 features, paid and organic search innovations,and a focus on multi-channel success are just a few of the recent developments that have helped raise the expectations of every would-be customer who has ever visited an online retail site. In the midst of this incredible change to the retailing landscape, online marketers must continue to meet the basic challenges: attract people to their sites, convert them into customers, then hang on to those customers.
How do you succeed with the new breed of empowered customer, who demands that youmeet her needs and expectations, which will only continue to grow as the technology improves? The 2008 Online Marketing Workshop will provide practical and tactical information to help you make sure your online marketing efforts are truly customer-centric and customer-focused. We will examine marketing channels indepth including email, search, affiliate programs, and Web 2.0 innovations and show you how to keep your customers' needs front and center as you plan and execute your online and multi-channel marketing strategy. 
See who's coming to the Online Marketing Workshop.
View the list of attending companies here
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