In today’s world of the empowered consumer, retailers must meet unprecedented expectations regarding online and multi-channel merchandising. It is no longer acceptable for customers to search endlessly throughout a web site for the right product or to be constantly offered merchandise that does not match their needs. To be successful in the marketplace, retailers must find new ways to match the right products to their changing customer base to increase conversion and achieve loyalty.

The 2008 Online Merchandising Workshop will pick up where our Marketing Workshop left off and deliver practical and tactical steps to create and execute a customer-centric merchandising strategy. We will bring together seasoned and successful eCommerce and multi-channel veterans and research analysts to examine in depth such topics as best practices in multivariate testing, innovations in product presentation, listening to your customers to determine the right product offering , industry trends in online merchandising, and the partnership that must be formed between merchandising and marketing teams for a retailer to be truly customer focused.

the shop.org guarantee

We are confident that retailers attending Shop.org events will acquire valuable strategies and tactics to improve their online and multichannel retail business. If not, let us know and we'll refund your registration fee.