Monday - September 15th

4:30p - 5:30p	Newcomers Reception: South Pacific Ballroom J
6:00p - 8:00p	Opening Reception: EXPO Hall	sponsored by EDS
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Tuesday - September 16th

10:00a - 5:30p	EXPO Hall Hours
7:45a - 8:45a	Breakfast: South Pacific Ballroom DFJ
8:45a - 10:00a	Keynote: George Jones, President and CEO, Borders "Cross-Channel Breakthrough: How Borders is putting it all together to elevate the customer experience" South Pacific Ballroom ABC After seven years of being teamed with Amazon.com for e-commerce, Borders has launched its own site - Borders.com - and put into motion a cross-channel strategy that is redefining the shopping experience. Borders Group CEO George Jones tells how this leading book, music and movie retailer is adding its new innovation-rich web site together with its much-loved chain of stores and coming up with a winning customer experience that makes Borders a headquarters for knowledge and entertainment.
10:00a - 10:45a	Networking Break: EXPO Hall
10:45a - 11:45a	Keynote: Don Tapscott, Author, Wikinomics Grown Up Digital: How the Net Generation is Changing Retail and Marketing South Pacific Ballroom ABC The Net-Generation has come of age.  The children of the baby boom, aged 13-30, are not only the largest generation ever -- they are the first generation to come of age in the digital age.  The new digital media, particularly the Internet, are at the heart of a new youth culture and a new generation who, in profound and fundamental ways, learn, work, play, communicate, shop and create communities very differently than their parents.   For the first time in human history children are authorities on a central innovation.  This generation lap is leading to far reaching changes in commerce and in every institution in society.  As this generation becomes enters the marketplace they are changing many facets of retail and marketing from advertising, to the brand. In 1997 Don published the landmark book GROWING UP DIGITAL.  At our conference he will give a sneak preview of his up coming book GROWN UP DIGITAL: How the Net Generation is Changing the World.   He argues that a new paradigm in retail is emerging "Marketing 2.0."
11:45a - 1:00p	Lunch: EXPO Hall
12:15p - 3:30p	Big !deas Sessions EXPO Hall Attendees will be able to attend 30 minute sponsored sessions in the EXPO hall where companies will be presenting retailer case studies, newly released innovations, and best practices seminars. Click here for more information
1:00p - 4:50p	The Doctor Is In: One-to-One Website Critiques Tradewinds DEF Retailer attendees will be able to reserve 20 minute time slots with 10 industry experts. Click here for more information.
1:00p - 2:15p	Concurrent Sessions
	Track 1: Strategy - Emerging Retail Technologies Islander Ballroom F Moderated by Rob Schmults, Former VP of Business Management, GSI Commerce. Click here for full description
	Track 2: Tactics - Natural Search Tactics for the Retailer Islander Ballroom G Stephan Spencer, Founder & President, Netconcepts; Ken Jurina, Founder and President, Epiar; Ian McAnerin, Founder and CEO of McAnerin International Inc; and Jenny Schlueter, Global Online Search Manager, Dell, Inc.Click here for full description
	Track 3: Strategy - Selecting the Right Solution Provider for your Retail Operations:  eCommerce Platform Selection Case-Study Islander Ballroom H Moderated by Mitchell Kramer, Consultant. Click here for full description
	Track 4: Tactics - Social Media And The Reluctant Retailer Islander Ballroom I Mitch Joel, President, Twist Image. Click here for full description
2:15p - 2:45p	Roundtables: Click here for full list of topics Islander Ballrooms (F,G,H,I)
2:45p - 3:30p	Networking Break: EXPO Hall
3:30p - 4:30p	Critics' Corner Sessions
	Track 1 - Avoiding the Dreaded Unsubscribe: Tricks and Tips from the Email Experts Islander Ballroom F Austin Bliss, President, FreshAddress, Inc and Jeanniey Mullen, EVP, CMO Zinio, EVP, CMO VIV, Founder, Email Experience Council. Click here for full description
	Track 2 - So You Think Your Site Can Dance? SEO vs. Branding and Conversion Islander Ballroom G Stephan Spencer, Founder & President, Netconcepts and Amy Africa, Chief Imagin-8-tion Officer, Eight By Eight. Click here for full description
	Track 3 - Analyzing The Customer Experience Islander Ballroom H Jay Shaffer, VP, Worldwide Sales & Marketing, PowerReviews and Alison Jeske, Director of Product Management, Drugstore.com. Click here for full description
	Track 4 - Merchandising Trends in 2008 Islander Ballroom I Doug Mack, Vice President and General Manager, Hosted and Consumer Solutions, Adobe Systems Incorporated and Sally McKenzie, Consultant. Click here for full description
7:00p - 9:30p	Evening Event at LAX Nightclub	Reception sponsored by Shopzilla Dinner sponsored by Demandware
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Wednesday - September 17th

10:15a - 3:45p	EXPO Hall Hours
8:00a - 9:00a	Breakfast South Pacific Ballroom DFJ
9:00a - 10:15a	Keynote: Sucharita Mulpuru, Senior Analyst - Retail, Forrester Research "The State of Retailing Online" South Pacific Ballroom ABC Sucharita will present her analysis of the data from the 2008 Shop.org State of Retailing Online Profitability Report to give the audience an inside view of the state of eCommerce. Coupled with specific action items to improve your retail business, Sucharita will provide in-depth information on how leading retailers are managing multi-channel growth and operations and explain key performance indicators to help retailers in their planning for the upcoming year.
10:15a - 11:00a	Networking Break
11:00a - 12noon	Keynote: Toby Lenk, President, Gap Inc. Direct "Enhancing the Customers' Shopping Experience through Innovation" South Pacific Ballroom ABC Toby will discuss innovation in the ecommerce marketplace and Gap Inc. Direct's continued commitment to enhancing the online shopping experience.  Toby will also touch upon broader developments and trends in the marketplace.
12noon - 1:15p	Lunch: EXPO Hall
1:00p - 4:50p	The Doctor Is In: One-to-One Website Critiques Tradewinds DEF Retailer attendees will be able to reserve 20 minute time slots with 10 industry experts. Click here for more information.
1:15p - 2:30p	Concurrent Sessions
	Track 1: Strategy - Escaping Analytics Hell: A Strategy for Marketing Channel Attribution Islander Ballroom F Moderated by John Lovett, Senior Analyst, JupiterResearch. Click here for full description
	Track 2: Strategy - Remixed:  The Customer Experience Islander Ballroom G Doug Mack,Vice President and General Manager,Hosted and Consumer Solutions, Adobe Systems Incorporated. Click here for full description
	Track 3: Tactics - Increasing your Inbox ROI: 7 Ways to Boost Email Marketing Results Islander Ballroom H Moderated by Stephanie Miller, Global Markets Catalyst, Return Path. Click here for full description
	Track 4: Tactics - 24+ Specific Things You Can Do To Make More Money Next Week Islander Ballroom I Moderated by Allan Dick, Chief Marketing Officer and Senior Plumbing Evangelist, Vintage Tub and Bath. Click here for full description
2:30p - 3:00p	Roundtables: Click here for full list of topics Islander Ballrooms (F,G,H,I)
3:00p - 3:45p	Networking Break: EXPO Hall
3:45p - 4:45p	Critics' Corner Sessions
	Track 1: High-Tech for Digital Retailers: How to Measure What Matters Islander Ballroom F John Lovett, Senior Analyst, Jupiter Research and Eric Peterson, CEO and Principal Consultant, Web Analytics Demystified, Inc. Click here for full description
	Track 2: Is There a Role for Social Media in Modern Retailing? Islander Ballroom G Jason Billingsley, Co-founder & VP Innovation, Elastic Path Software and Paul Miller, President, Paul Miller Consulting. Click here for full description
	Track 3: The A-Ha Moment. Creative Out-of-the Box Marketing Concepts by Retailers Islander Ballroom H Pinny Gniwisch, EVP, Marketing, ice.com and Jacob Hawkins, SVP, Overstock.com. Click here for full description
	Track 4: The Good, The Bad and The Ugly (Seriously!) Islander Ballroom I Brett Hurt, Founder and CEO, Bazaarvoice and Matt Corey, Vice President of Marketing, Golfsmith International. Click here for full description
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