Big !dea Sessions are sponsored 30min sessions that will take place in the EXPO hall. Companies will be offering retailer case study, newly released innovations ad best practices seminars during these sessions. For more information on sponsoring a Big !dea Session please contact Stacy Cornell at cornells@shop.org.

Tuesday - September 16th

12:15p - 12:45p	The Secrets Behind the Top 500 Retailers' Email Marketing Programs Elaine O'Gorman, SVP of Marketing and Product Strategy, Silverpop Getting email right is critically important for top retailers. When Silverpop had the opportunity to work with Internet Retailer to evaluate the email programs of the Top 500, we were eager to take a look. The findings were interesting and provide a unique look at some easy-to-implement improvements that marketers can make to help drive results. We also uncovered some interesting surprises. This presentation will reveal the findings.
1:00p - 1:30p	It's All About the Individual:  A Case Study Peter Cobb, Co-Founder, eBags & Meyar Sheik, CEO, Certona Corporation This case study will demonstrate how adaptive content and personalizing the shopper experience drives results for online retailers.  Internet retailers will see how they can quickly and cost-effectively deliver a more satisfying customer experience through content personalization, customized product recommendations and compelling promotional offers through multiple channels.  Personalized experiences result in higher revenue per visit, deeper customer engagement, and brand loyalty through increased relevance.  In addition the case study will also address revenue optimization opportunities.
2:00p - 2:30p	How Personalized Recommendations Can Maximize Lift on Your Site David Selinger, CEO & Co-Founder, richrelevance Personalized recommendations enrich eCommerce sites by customizing a shopper’s experience with relevant upsells and cross-sells that result in increased conversion and higher sales. richrelevance’s exclusive “ensemble learning” approach tracks numerous dimensions of shopping behavior, can run not 1 but more than 15 different recommendation types, and chooses the best 2-4 types for each page. In head-to-head split tests, richrelevance recommendations increased sales per visitor by 10-15% over collaborative filtering-based recommendations, the decade old industry standard.
3:00p - 3:30p	Impact of Alternative Cash Payments on eCommerce in a Down Economy Marwan Forzley, CEO & President, eBillme Join Marwan Forzley, CEO from eBillme, for an insightful discussion on the issues and opportunities to help retailers succeed, despite the economic climate. Based on a recent Forrester Research and eBillme webinar, this presentation will discuss the current state of the industry, and the role of alternative cash payment options for retailers to capture sales in today’s economy. Find out how leading retailers are lowering cart abandonment, increasing consumer confidence, and increasing sales though alternative cash payment options.

Wednesday - September 17th

12:15p - 12:45p	Online Video: the Best – and Worst! – of 2008 Raj Gajwani, Founder & CEO, SilverDock.com 2008 has been a breakout year for online video in eCommerce.  Retailers have begun seriously investing in video to increase conversion rates, improve the customer experience, and differentiate their brands.  In this session, we’ll give you a tour of the best and worst uses of online video by major retailers.  We’ll also share our “Top 10 Do’s and Don’ts for Online Video” – SilverDock’s advice on how you can use video to increase sales by up to 45%.
1:00p - 1:30p	Trust is a Must: How Retailers Benefit by Creating it Online McAfee’s Web Security Group & Large multichannel retailer Studies show that 70% of consumers abandon their online shopping baskets because they worry about the site’s safety in the handling of sensitive information. In this Big Ideas session, you will hear how to provide customers with an online ecommerce experience that is safer and more secure. Learn how site owners develop trust and loyalty through consistently offering the highest level of shopping security to their customers.
2:00p - 2:30p	TBD
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