Track 1: Avoiding the Dreaded Unsubscribe: Tricks and Tips from the Email Experts
Austin Bliss, President, FreshAddress, Inc and Jeanniey Mullen, EVP, CMO Zinio, EVP, CMO VIV, Founder, Email Experience Council
Islander Ballroom F

So you think you know how to effectively utilize email? Austin Bliss and Jeanniey Mullen will be the judge of that. From initial opt-in to that final opt-out, interact with Bliss and Mullen as they review every aspect of some of the most popular email campaigns today. This is a session not to be missed if you want to increase your email revenue.

back to the agenda 

Track 2: So You Think Your Site Can Dance? SEO vs. Branding and Conversion
Stephan Spencer, Founder & President, Netconcepts and Amy Africa, Chief Imagin-8-tion Officer, Eight By Eight
Islander Ballroom G

Join search guru Stephan Spencer and usability and conversion expert Amy Africa in this fast-paced, no-holds-barred (they'll be gentle if you're in the audience!) critique-fest, where your and your colleagues' retail sites are deconstructed in front of a live audience. Think Siskel and Roeper, but super-geeky, a little bit snarky, and fully hyped up on Red Bull.

back to the agenda 

Track 3: Analyzing The Customer Experience
Jay Shaffer, VP, Worldwide Sales & Marketing, PowerReviews and Alison Jeske, Director of Product Management, Drugstore.com
Islander Ballroom H

Put yourself in your customer’s shoes: analyzing the online shopping experience across all customer touch-point. This fun and interactive session puts you right in the customers’ shoes as we examine live and in real time a wide variety of merchants and the online shopping experiences they provide. From emails to catalogs to paid and natural keywords to banner ads and beyond, you’ll get to see first hand what the customer sees and help us and the audience decide what works, what doesn’t work as well as make a few “how it should work” discoveries of our own.

back to the agenda

Track 4: Merchandising Trends in 2008
Doug Mack, Vice President and General Manager, Hosted and Consumer Solutions, Adobe Systems Incorporated and Sally McKenzie, Consultant
Islander Ballroom I

You be the judge! Join Sally McKenzie and Doug Mack, former CEO of Scene7 and current VP & GM of Consumer and Hosted Solutions for Adobe, for an interactive session that will reveal this year’s latest innovations in visual merchandising. Preview and discuss in a lively and interactive forum the latest merchandising trends introduced in 2008 – both what works… and what does not. You won’t want to miss this collaborative session to provide your own feedback, address key topics from resources to results, and listen to and learn from your peers.

back to the agenda 

Track 1: High-Tech for Digital Retailers: How to Measure What Matters
John Lovett, Senior Analyst, JupiterResearch and Eric Peterson, CEO and Principal Consultant, Web Analytics Demystified, Inc.
Islander Ballroom F

Have you spent a ton of money optimizing your search results presentation?  Or what about deploying Rich Internet Applications designed to "enhance" the shopping experience? Or maybe deploying video, audio, or some type of content syndication effort designed to promote shopper engagement?   Perhaps, you're still trying to figure out if user generated content really matters? If so, how's that  [all] working out for ya?  Are you even sure that you have the right measures in place to even know?  Join John Lovett, Senior Technology Analyst at JupiterResearch and Eric Peterson, former analyst and author of Web Analytics Demystified as they take a "live look"  at some of the most innovative digital retailing technology out there . Witness their Siskel & Ebert-esque commentary focusing on which measures actually matter, what those measures can tell you, and how to judge the success of an advanced technology deployment without being crippled by analysis paralysis.  Then, if you're feeling adventurous, offer up your site and metrics for a live critique

back to the agenda

Track 2: Is There A Role for Social Media in Modern Retailing?
Jason Billingsley, Co-founder & VP Innovation, Elastic Path Software and Paul Miller, President, Paul Miller Consulting
Islander Ballroom G

The popularity of Web 2.0 and social media web sites cannot be debated, but what is still in question is whether retailers can actually profit from this new customer empowered world. Jason Billingsley will lead an interactive discussion that will examine specific examples of how retailers are participating in social media and discuss the effectiveness of their efforts.

back to the agenda

Track 3: The A-Ha Moment. Creative Out-of-the Box Marketing Concepts by Retailers
Pinny Gniwisch, EVP, Marketing, ice.com and Jacob Hawkins, SVP, Overstock.com
Islander Ballroom H

Have you ever noticed an idea or concept that made you say "I should have thought of that"! Jacob Hawkins from Overstock.com and Pinny Gniwisch from Ice.com are going to examine in detail examples of various retailers that have pushed the boundaries for traditional marketing strategy. In this interactive session, Pinny and Jacob are going to share some of their personal favorite "A-HA Moments" and debate whether they are examples of successful creative marketing or poor decision making that dilutes the brand, wastes money, and causes customer confusion.

back to the agenda

Track 4: The Good, The Bad and The Ugly (Seriously!)
Brett Hurt, Founder and CEO, Bazaarvoice and Matt Corey, Vice President of Marketing, Golfsmith International
Islander Ballroom I

Customers are defining YOUR brand - each and every day. Are you taking the right steps to give them the multi-channel shopping experience they expect? Are you enabling an AMAZING experience via your web site? Are you engaging in their social networking conversations, or are you ignoring them?

See real-world examples of retailers that are doing it right, and those that need serious help. Brett Hurt and Matt Corey, two industry veterans, pull NO punches in this brutally honest REVIEW of various multi-channel retailing strategies.

Bring your opinions. Bring your attitudes. These guys certainly will!

**The top three examples of multi-channel strategy provided by the audience during the session will be rewarded with Nike Sumo 5900 drivers, provided by Golfsmith.**

back to the agenda