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Roundtables consistently rank as one of the most worthwhile and educational aspects of our events. During our Annual Summit, our roundtable discussions are immediately following and directly connected with the content from our breakout sessions, with many of our speakers moderating tables to give our attendees an extra opportunity to interact with these industry experts. As a NEW feature to our roundtables, we have divided all of the tables into "Intermediate" and "Advanced" level tables to further meet your content needs. Please see below for our roundtable schedule for the upcoming Shop.org Annual Summit. This schedule will also be available on site. Tuesday Roundtables
September 16th — 2:15-2:45pm | Islander Ballroom F ~ Immediately following "Emerging Retail Technologies" | Table # | Topic | Facilitator | Level | 1 | How to Improve Your Site’s Purchase Path to Drive Added Sales & Greater Customer Satisfaction | Joe Chung, Co-founder & CEO, Allurent, Inc | Advanced | 2 | Using Mobile Marketing With Existing Media | Scott Dunlap, CEO, Nearby Now | Advanced | 3 | eCommerce: Crowd Sourcing vs Profiling | Jack Jia, CEO, Baynote | Advanced | 4 | Privacy and Behavioral Targeting A Capitol Hill Perspective | Elizabeth Oesterle, Senior Director, Government Relations Council, NRF | Advanced | 5 | Using Widgets Creatively & Effectively | Lisa Rosner, Vice President, Marketing, MyBuys | Intermediate | 6 | Behavioral Targeting: What it Means and Is it Right For Your Retail Operations | Brian Walker, Senior Analyst, eCommerce, Forrester Research | Advanced | 7 | Implementing Social Shopping in Your Retail Operations | Denise Zimmerman, President & Chief Strategy Officer, NetPlus Marketing, Inc. | Advanced | 8 | Daily, Weekly, Monthly – What Numbers Matter When? | Rob Schmults, Formerly, VP, Business Management, GSI Commerce | Intermediate | 9 | Email 2.0: New Developments in Email Technology and Functionality | Jeanniey Mullen, EVP, CMO Zinio, EVP, CMO VIV, Founder, Email Experience Council | Intermediate |
| Islander Ballroom G ~ Immediately following "Natural Search Tactics for the Retailer" | Table # | Topic | Facilitator | Level | | 1 | Tips for Driving Traffic on a Shoe-string budget | Amy Africa, Chief Imagin-8-tion Officer, Eight By Eight | Intermediate | | 2 | Faceted (Attribute-based) Navigation and Other Thorny SEO Issues for Retailers | Stephan Spencer, Founder & President, Netconcepts | Advanced | | 3 | An Introduction To Visual Search | Louise Guay | Advanced | | 4 | Effective Promotions to Drive Holiday Sales | Jacob Hawkins, SVP, Change Management, Overstock.com | Advanced | | 5 | Analyzing the Customer Experience | Alison Jeske, Director, Product Management, Drugstore.com and Jay Shaffer, VP, Worldwide Sales & Marketing, PowerReviews | Intermediate | | 6 | ROI for Your PPC and Natural Rankings via advanced Keyword Research | Ken Jurina, President and CEO, Epiar and Top Draw | Intermediate | | 7 | The Technology Behind SEO | Ian McAnerin, Founder and CEO, McAnerin International Inc. | Advanced | | 8 | PPC Efficiency Tips for a Tough Economy | George Michie, Principal, Search Marketing, The Rimm-Kaufman Group | Intermediate | | 9 | Setting Goals For Your Search Marketing Campaign | Janel Landis, Senior Director of Search Development & Strategy, SendTec, Inc. | Intermediate | | 10 | Succeeding with Search Internationally | Jenny Schlueter, Global Online Search Manager, Dell, Inc. | Advanced |
Islander Ballroom H ~ Immediately following
"Selecting the Right Solution Provider for your Retail Operations: eCommerce Platform Selection Case-Study" | Table # | Topic | Facilitator | Level | | 1 | Creating an Effective RFP for Selecting Your New eCommerce Platform | Andrea Gulli, VP, E-Commerce, New York & Company | Intermediate | | 2 | Selecting the Right Platform to Meet Your Business Needs | Mitch Kramer, Consultant | Advanced | | 3 | Mistakes Retailers Make When Selecting Solution Providers | Joe Davis, CEO, Coremetrics | Advanced | | 4 | Trigger Events: When Do You Know It is Time to Update Your Platform | Carol Steinberg, VP, Davidsbridal.com | Intermediate | | 5 | Integrating a New Platform: An Operations and Technological Perspective. | Ray Tofolo, Director, Consumer and Portal Technologies, Bare Escentuals | Advanced | | 6 | The Platform Selection Team: Who In Your Organization Needs Input on Your New Platform and How to Get It. | Sarah Veit, Senior Director of Web Marketing, Bare Escentuals | Intermediate | | 7 | Getting the Check Written: Internal Success and Struggles when Implementing a New Platform | Jay Greenberg, Director eCommerce, Spencer’s | Advanced | | 8 | Best Practices For Success on CyberMonday | Lisa Frankina, MallNetworks | Intermediate | | 9 | Making Sure Your Platform is SEO Friendly | Collin Cornwell, Sr. Director, Natural Search, iCrossing | Intermediate |
| Islander Ballroom I ~ Immediately following "Social Media And The Reluctant Retailer" | Table # | Topic | Facilitator | Level | | 1 | What’s working in Social Commerce? | Sam Decker, CMO, Bazaarvoice | Advanced | | 2 | Possible Retailer Pitfalls When Using Social Media | Ethan Holland, E-commerce Manager, Jewelry Television | Intermediate | | 3 | Podcasting for Retailers | Mitch Joel, President, Twist Image | Advanced | | 5 | Engaging Your Customers by Creating a Community | Adam Silverman, Director, E-Commerce, Wet Seal Inc. | Intermediate | | 6 | The Impact of Social Commerce on the Shopping Cart | Steve Semelsberger, SVP, Pluck | Intermediate | | 7 | Mobile Commerce & QR Codes - Coming soon to a store near you! | Paul Zaengle, Sr. Director, Ecommerce, Columbia Sportswear | Advanced | | 8 | Social Media: Where’s the value? | Jason Billingsley, Co-founder & VP Innovation, Elastic Path Software | Advanced | | 9 | Crack the Code to Social Commerce | Dan Neely, CEO, Network Insights Inc. | Intermediate | | 10 | Leveraging Social Commerce to Increase Organic Search Sales | Rahmon Coupe, CEO, YourAmigo | Advanced |
Wednesday Roundtables
September 17th — 2:30-3:00pm | Islander Ballroom F ~ Immediately following "Escaping Analytics Hell: A Strategy for Marketing Channel Attribution" | Table # | Topic | Facilitator | Level | | 1 | Marketing Channel Attribution: What You Don’t Know Can Hurt You | Brian Elliott, CEO, Alibris | Advanced | | 2 | Onsite Personalization – Is it More Critical to Link to Your Content System or Your Web Analytics? | Katrina Lane, VP, Channel Marketing, Harrah’s Entertainment | Advanced | | 3 | Multichannel Analytics: Making Sense of the Numbers Across the Channels | John Lazarchic, Vice President, E-Commerce, PETCO Animal Supplies, Inc. | Advanced | | 4 | Avoiding Analysis Paralysis: Focusing on the Right Numbers | John Lovett, Senior Analyst, JupiterResearch | Intermediate | | 5 | Using the Web to Drive In-Store Sales | Carol Steinberg, VP, Davidsbridal.com | Advanced | | 6 | Communicating Analytics Effectively Throughout Your Organization | Eric Peterson, CEO and Principal Consultant, Web Analytics Demystified, Inc. | Intermediate | | 7 | Web Analytics Metrics: Do They Guide You or Mislead You? | Meyar Scheik, CEO, Certona | Intermediate | | 8 | The Challenges and Opportunities of Measuring Organic & Paid Search Performance | Gary Smith, Vice President, YourAmigo | Intermediate | | 9 | Creating a Dashboard That is Right For Your Organization | Joe Davis, CEO, Coremetrics | Advanced |
| Islander Ballroom G ~ Immediately following "Remixed: The Customer Experience" | Table # | Topic | Facilitator | Level | | 1 | Free Shipping: Customer Centric or Lost Profit? | Troy Brown, Senior Director & GM Ecommerce, The Timberland Company | Intermediate | | 2 | The Cross Channel Experience | Kevin Ertell, Senior Vice President of E-Business, Borders Group, Inc. | Advanced | | 3 | Web 2.0 Going Multi-Channel | Brett Hurt, Founder & CEO, Bazaarvoice | Advanced | | 4 | How to Improve Your Site’s Purchase Path to Drive Added Sales & Greater Customer Satisfaction | Graeme Grant, COO, Allurent | Advanced | | 5 | International Expansion - Lessons We Are Learning | Jason Puso, CEO, Vintage Tub & Bath Inc. | Intermediate | | 6 | Preserving Customer Value in a Down Economy | David Rosen, SVP, Loyalty Lab, Inc. | Intermediate | | 7 | Personalized Merchandising – Delivering Consumer Value in Ways Brick and Mortar Cannot | David Selinger, Founder & CEO, richrelevance | Advanced | | 8 | Recession Survival Tactics While Keeping a Strong Customer Experience | Lisa Rosner, VP Marketing, MyBuys | Intermediate | | 9 | Best Practices on Giving Your Customers a Voice | Tim Prukop, VP, Pluck | Intermediate | | 10 | Exceptional User Experiences: You Had Me at First Click | Julian Chu, Director, Client Success, Demandware | Intermediate |
| Islander Ballroom H ~ Immediately following "Increasing Your Inbox ROI: 7 Ways to Boost Email Marketing Results" | Table # | Topic | Facilitator | Level | | 1 | Increasing your Inbox ROI: 7 Ways to Boost Email Marketing Results | Anne Ashbey, VP Internet Marketing, Harry & David, Angela Caltagrione, Director of eMarketing & Acquisition and eMail, Williams-Sonoma; & Rob Gallaugher, Director of Email Marketing, Overstock.com | Intermediate | | 2 | Saving Email from Commodization | Brian Deagan, CEO, Knotice | Advanced | | 3 | Reaching the Email Inbox | Stephanie Miller, Global Market Catalyst, Return Path, Inc. | Intermediate | | 4 | Best Practices For Success on CyberMonday | Lisa Frankina, MallNetworks | Intermediate | | 5 | Great Email Marketing during the Holidays | Jamey Maki, Director of Online Marketing & Analytics, Golfsmith International | Intermediate | | 6 | Operations and Process – How to Use Process Redesign and Analytics to Improve Email Conversion | Todd Dean, General Manager, Ecommerce and Multi Channel, Aldo Group Inc. | Advanced | | 7 | Integrating product recommendations into direct marketing campaigns | Lori Trahan, Executive Director of Marketing and Corporate Communications, ChoiceStream | Advanced | | 8 | Proven Methods of Encouraging Offline Buyers to Buy Online and Visa Versa | Doug Williams, Director of Marketing - Lane Bryant Catalog, Charming Shoppes, Inc. | Advanced | | 9 | Slam-Dunk Improvements to Buyflow Conversion | Eric Anderson, Director of Marketing, White Horse | Intermediate | | 10 | Is Email the Perfect Marketing Tool? | Liza Magee, MSN Shopping | Intermediate |
| Islander Ballroom I ~ Immediately following "24+ Specific Things You Can Do to Make More Money Next Week" | Table # | Topic | Facilitator | Level | | 1 | Succeeding as a Small Business with Limited Resources | Alan Dick, Chief Marketing Officer & Senior Plumbing Evangelist, Vintage Tub & Bath | Intermediate | | 2 | Protecting Your Brand as You Succeed in Search Marketing | Todd Friesen, SEO Ninja, Todd Friesen Associates | Intermediate | | 3 | Tips For Segmenting Your Customers to Drive Email Conversion. | Sheldon Gilbert, Founder & CEO, Proclivity Systems | Advanced | | 4 | Generating ROI Through Blogs, YouTube, and Social Media | Pinny Gniwisch, Co-Founder & EVP Marketing, ice.com | Advanced | | 5 | Retail SEO Tactics that Drive Sales | Brian Klais, EVP, Search, Netconcepts | Intermediate | | 6 | Making your Product Pages Stick | Rick Martin, President & CEO, Sellpoint | Intermediate | | 7 | Merchandising Product Pages to Maximize Conversion | Paul Miller, President, Paul Miller Consulting | Advanced | | 8 | Social Web Strategies: Making the Decision and Taking The Plunge | Jeff Molander, Principal, Molander & Associates | Intermediate | | 9 | Best Practices in Succeeding with Shopping Comparison Engines | Brian Smith, CEO & Founder, Singlefeed.com & LoveYourFeed | Intermediate | | 10 | What's Next After Ratings and Reviews? | Sam Decker, CMO, Bazaarvoice | Advanced |
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