Track 1: Strategy - Emerging Retail Technologies
Mod: Rob Schmults, Formerly VP, Business Management, GSI Commerce;
Panelists: Scott Dunlap, CEO and Founder, Nearby Now; Joe Chung, CEO Allurent; Denise Zimmerman, President and CSO, NetPlus Marketing; Brian Walker, Senior Analyst, eCommerce, Forrester Research;
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Join us for a series of presentations that will highlight new developments in a variety of emerging technologies and shopping trends.

Scott Dunlap - Mobile Marketing
Joe Chung - Interactive Web-based Catalogs
Denise Zimmerman - Social Shopping
Brian Walker - Personalization and Recommendations

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Track 2: Tactics - Natural Search Tactics for the Retailer
Stephan Spencer, Founder & President, Netconcepts; Ken Jurina, Founder and President, Epiar; Ian McAnerin, Founder and CEO, McAnerin International Inc; and Jenny Schlueter, Global Online Search Manager, Dell, Inc.
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With SEO, strategy is important, but tactics are where the rubber meets the road. SEO is like microsurgery: you should only attempt it if you're equipped with the proper techniques and tools. The devil really is in the details. A missed redirect, a misconfigured server directive, the lack of a critical tool, the wrong keywords in the wrong place or in the wrong order, and your rankings can tank. Learn how to herd the bots, track and measure the right things, identify and acquire the most valuable links, direct the flow of PageRank for maximum benefit, tune your templates and URLs, and more. Get ready, you're going to be drinking from the firehose!

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Track 3: Strategy - Selecting the Right Solution Provider for your Retail Operations:  eCommerce Platform Selection Case-Study
Mod: Mitchell Kramer, Consultant
Panelists: Sarah Veit, Senior Director of Web Marketing, Bare Escentuals; Ray Tofolo, Director, Consumer and Portal Technologies, Bare Escentuals; Carol Steinberg, VP, Davidsbridal.com, David's Bridal; Andrea Gulli, VP, E-Commerce, New York & Company; Ronit Weinberg, Director of E-business, Diane von Furstenberg ("DFV")
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Learn from a panel of retailer experts who will provide strategic steps in selecting the right solution provider for their business.   Our retail panel will give a behind the scenes look at their decision making process for their eCommerce platform selection and highlight tips for creating effecting RFPs, checking references, evaluating proposals, and getting the final decision sold to the people who write the checks.  Whether you are looking for a new platform or trying to select the best professional service partner to help achieve your business goals, this is a discussion you will not want to miss!

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Track 4: Tactics - Social Media And The Reluctant Retailer
Mitch Joel, President, Twist Image
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We all know that Facebook, Twitter, and YouTube have tens of thousands of daily users, but what can a retailer do to succeed in this brave new customer empowered world?  As a follow-up to his acclaimed Web 2.0 University at the Shop.org 2008 Online Marketing Workshop, Mitch Joel (President of the award-winning Digital Marketing agency Twist Image and the guy Marketing Magazine called the, “Rock Star of Digital Marketing”) will walk your through specific tool and tactics for retailers in building a presence and succeeding with your retail operations in the Web 2.0 space. If you’re looking to convince your organization that it’s time to join the conversation, let Mitch show you how to make it work and where the ROI.

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Wednesday, September 17th — 1:15 pm - 2:30 pm

Track 1: Strategy - Escaping Analytics Hell: A Strategy for Marketing Channel Attribution
Mod:John Lovett, Senior Analyst, JupiterResearch
Panelists: Brian Elliott, CEO, Alibris and John Lazarchic, Vice President, E-Commerce, PETCO Animal Supplies, Inc.
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Following Dante's Divine Comedy, prepare to journey through the 9 stages of analytics hell that can plague retailers of all shapes and sizes.  Learn the specific strategies of escaping analytics hell and how to enter the paradise of being a virtuous data-driven organization from a panel of retailers who will share their real life experiences.

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Track 2: Strategy - Remixed:  The Customer Experience
Doug Mack, Vice President and General Manager, Hosted and Consumer Solutions, Adobe Systems Incorporated
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The face of the Internet and eCommerce is rapidly changing.  Rich Internet applications (RIAs), social networking, widespread digital video use and increased momentum in the mobile arena are broadening the opportunity for retailers to differentiate themselves through their customer experience.  In order to weather current economic conditions and slowing online sales growth, retailers must look ahead to improve overall customer experience to drive conversion, strengthen customer retention and increase loyalty.   Join Doug Mack, former CEO of Scene7 and current VP & GM of Consumer and Hosted Solutions for Adobe, as he offers exclusive insights on the next wave of innovations to dramatically increase customer engagement across channels.   Doug will outline a number of forward-looking principles, which participants can use to craft winning strategies for the next wave of ecommerce.

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Track 3: Tactics - Increasing your Inbox ROI:  7 Ways to Boost Email Marketing Results
Mod: Stephanie Miller, Global Markets Catalyst, Return Path
Panelists:  Anne Ashbey, VP, Internet Marketing, Harry & David; Angela Caltagrione, Director of eMarketing & Acquisition and eMail, Williams-Sonoma; Rob Gallaugher, Director of Email Marketing, Overstock.com; and Doug Williams, Director of Marketing - Lane Bryant Catalog, Charming Shoppes, Inc.
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Increasingly, we turn to email marketing to generate higher online sales, and increase the share of wallet and average order size.  This panel will do a rapid fire presentation of case studies and real life best practices on seven email marketing strategies to boost revenue, protect margin, increase brand loyalty and grow your email file. You'll gain actionable ideas you can apply immediately to your own program.  Be a hero when you return to the office - attend this session with email marketing pros who face the same challenges that you do.

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Track 4: Tactics - 24+ Specific Things You Can Do To Make More Money Next Week
Mod: Allan Dick, Chief Marketing Officer and Senior Plumbing Evangelist, Vintage Tub and Bath
Panelists: Sam Decker, CMO, Bazaarvoice; Todd Friesen, SEO Ninja, Todd Friesen Associates; Sheldon Gilbert, Founder and CEO, Proclivity; Pinny Gniwisch, Founder and VP, Marketing,ice.com; Brian Klais, Vice President of Search, Netconcepts; Jeff Molander, Principal, Molander & Associates; Brian Platter, General Manager, Home Delivery, Peet’s Coffee & Tea; Brian Smith, co-Founder, SingleFeed
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Forget the grand strategy talks; ignore the expensive, time-consuming software implementations; discard the hard-to-measure long-term plans - this session is about specific, actionable tactics you can use to make money NOW. Our panel of experts are going to give you killer tips to improve your Paid Search, Natural Search, Affiliate Marketing, Email Marketing, Web 2.0, Shopping Feeds, Technology Issues, and Site Optimization. We’re going to be moving fast so we will have a handout for session attendees with all of the gory details. This is the session you want to attend if you want to get your hands dirty and improve the bottom line. It will also help you convince your boss that you came to the Summit to make money – not just party in Vegas.

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