| 2009 Annual Summit Recap | The 2009 Shop.org Annual Summit at the Mandalay Bay in Las Vegas was the biggest event in Shop.org history with three full days of educational content, a bustling EXPO Hall, and endless networking opportunities. We would like to thank our attendees, speakers, exhibitors, and sponsors for making the 2009 Annual Summit the largest and highest ranked Annual Summit in Shop.org history. We hope that all who attended were able to walk away a bit inspired and armed with some research and key tactics you can implement to make sure your digital marketing is firing on all cylinders.
If you attended the Summit and would like to relive the experience or if you were unable to attend and would like a taste of what you missed, please visit our 2009 Shop.org Annual Summit Blog, along with our list of Tweets from Summit attendees. I also wanted to provide a link to a video on social networking that was played in between sessions at our Summit which was requested by many of our attendees.
If you are a Shop.org member, make sure you login to the Shop.org website to be able to download the available presentations included below. For our SmartBrief readers and those of you that could not make it to the show, we've included one free sample presentation, which is Kelly Mooney's keynote. Thanks again to everyone who helped make this our best Annual Summit yet. See everyone in Dallas next year! |
| Our Favorites | | With three whole days of content, the team at Shop.org worked tirelessly to help put together over 25 sessions of content including tactical boot camp sessions, inspiring keynote presentations, and strategic afternoon breakout sessions. Below is a quick list of our some our favorites: | Boot Camp: Social Media (Shop.org Members Only) Brett Hurt, Founder and CEO, Bazaarvoice and John Lazarchic, VP, E-Commerce, PETCO Animal Supplies, Inc.
Analytics in a World of Continuous Optimization (Shop.org Members Only) Ross Miller, Director of Analytics,The Estée Lauder Companies Online and John Squire, Chief Strategy Officer, Coremetrics, Inc
7 Steps for SEO Success (Shop.org Members Only) Stephan Spencer, Founder and President, Netconcepts | Keynote Presentations:
The State of Retailing Online 2009 (Shop.org Members Only) Sucharita Mulpuru, Vice President, Principal Analyst, Forrester Research Blog Coverage
Recession-Rewired: Moms and Millennials in Consumerism’s Crosshairs (Special Access for SmartBrief Readers) Kelly Mooney, President and Chief Experience Officer, Resource Interactive Blog Coverage 1 and Blog Coverage 2 | Afternoon Concurrent Sessions:
Mobile Commerce: The Next Frontier for Retail (Shop.org Members Only) Moderator: Mickey ALAM KHAN, Editor in Chief, Mobile Marketer Panelists: Ted Hong, Chief Marketing Officer, Fandango, Neal Narayani, Senior Manager of Mobile and Email Marketing, Harrah’s Entertainment, Inc., Gary Wohlfeill, Creative Director, Moosejaw
Twitter and Social Media All-Stars (Shop.org Members Only) Moderator: Denise Zimmerman, President & CSO, NetPlus Marketing Panelists: Tracy Benson, Sr. Director, Best Buy Interactive Marketing & Emerging Media, Best Buy, Alison Jeske, Senior Director, Product Management, Drugstore.com and Kevin Ranford, Director, Web Marketing, 1-800-Flowers.com
40+ Specific Things You Can Do to Make More Money Next Week (Driving Conversion) (Shop.org Members Only) Moderator: Allan Dick, Chief Marketing Officer & Senior Plumbing Evangelist, Vintage Tub and Bath (plus 11 Industry Expert Speakers)
1-800-Make More Money: The Path to Call Center Excellence (Shop.org Members Only) Moderator: Troy Brown, Retail Practice Leader, Demandware Panelists: Josh Friedman, Dell.com Consumer E-Commerce – North America, Dell, Inc.; Jane Judd, Senior Manager of the Customer Loyalty Team, Zappos; and Ron Spath, Vice President of Customer Relations, Cabela’s Inc.
The New Rules of Relevance: Improving Email Marketing in a Fragmented World (Shop.org Members Only) Moderator: David Daniels, Vice President, Principal Analyst, Forrester Research Panelists: Larry Cooper, Head of Online Marketing, Under Armour, Jeff Haddox, Direct Marketing Analyst, Pier 1 Imports and Jon Kosoff, Director of E-commerce and Direct Marketing, The Wet Seal, Inc. |
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| the shop.org promise | We are confident that retailers attending Shop.org events will acquire valuable strategies and tactics to improve their online and multichannel retail business. If not, let us know and we'll refund your registration fee. | | questions? | sponsor / exhibit information | | Contact us with questions or help with registration. | Contact Stacy Cornell at cornells@shop.org or call 434.326.5740. Download the prospectus, including current sponsorship and exhibiting opportunities. |
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| Let Attendees Tell You Why They Attend... | Listen to the Voices of Shop.org Attendees We'll tell you it is the one-of-a-kind networking, innovative and engaging education, and access to state-of-the-art technologies but it sounds better when it comes from them. Watch this short clip.
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