2009 Annual Summit Recap

The 2009 Shop.org Annual Summit at the Mandalay Bay in Las Vegas was the biggest event in Shop.org history with three full days of educational content, a bustling EXPO Hall, and endless networking opportunities.   We would like to thank our attendees, speakers, exhibitors, and sponsors for making the 2009 Annual Summit the largest and highest ranked Annual Summit in Shop.org history.  We hope that all who attended were able to walk away a bit inspired and armed with some research and key tactics you can implement to make sure your digital marketing is firing on all cylinders.  

If you would like to relive the experience please visit our 2009 Shop.org Annual Summit Blog, along with our list of Tweets from Summit attendees.   I also wanted to provide a link to a video on social networking that was played in between sessions at our Summit which was requested by many of our attendees. 

Below we have included a list of all of the presentations we are permitted to share with our attendees - along with a list of a few of our favorite sessions. These presentations will be available until October 23rd for attendees - after that they will be available only to Shop.org members.

Thanks again to everyone who helped make this our best Annual Summit yet.  See everyone in Dallas next year!

Larry's Picks

With three whole days of content, the team at Shop.org worked tirelessly to help put together over 25 sessions of content including tactical boot camp sessions, inspiring keynote presentations, and strategic afternoon breakout sessions.  Below is a quick list of our some our favorites:

Shop.org Online Retail Boot Camp

Social Media
Brett Hurt, Founder and CEO, Bazaarvoice and John Lazarchic, VP, E-Commerce, PETCO Animal Supplies, Inc.

Analytics in a World of Continuous Optimization
Ross Miller, Director of Analytics,The Estée Lauder Companies Online and John Squire, Chief Strategy Officer, Coremetrics, Inc.

7 Steps for SEO Success (large file)
Stephan Spencer, Founder and President, Netconcepts


Keynote Presentations

Keynote: Sucharita Mulpuru, Vice President, Principal Analyst, Forrester Research
The State of Retailing Online 2009 and Blog Coverage

Keynote: Kelly Mooney,  President and Chief Experience Officer, Resource Interactive
Recession-Rewired: Moms and Millennials in Consumerism’s Crosshairs  (large file)
Blog Coverage 1 and Blog Coverage 2


Concurrent Sessions

Mobile Commerce: The Next Frontier for Retail (large file)
Moderator: Mickey ALAM KHAN, Editor in Chief, Mobile Marketer
Panelists: Ted Hong, Chief Marketing Officer, Fandango,  Neal Narayani, Senior Manager of Mobile and Email Marketing, Harrah’s Entertainment, Inc., Gary Wohlfeill, Creative Director, Moosejaw

Twitter and Social Media All-Stars
Moderator: Denise Zimmerman, President & CSO, NetPlus Marketing
Panelists: Tracy Benson, Sr. Director, Best Buy Interactive Marketing & Emerging Media, Best Buy, Alison Jeske, Senior Director, Product Management, Drugstore.com and Kevin Ranford, Director, Web Marketing, 1-800-Flowers.com

40+ Specific Things You Can Do to Make More Money Next Week (Driving Conversion) & Handout  (large files)
Moderator: Allan Dick, Chief Marketing Officer & Senior Plumbing Evangelist, Vintage Tub and Bath & 11 Industry Expert Panelists

1-800-Make More Money:  The Path to Call Center Excellence
Moderator: Troy Brown, Retail Practice Leader, Demandware
Panelists: Josh Friedman, Dell.com Consumer E-Commerce – North America, Dell, Inc.; Jane Judd, Senior Manager of the Customer Loyalty Team, Zappos; and Ron Spath, Vice President of Customer Relations, Cabela’s Inc.

The New Rules of Relevance: Improving Email Marketing in a Fragmented World
Moderator: David Daniels, Vice President, Principal Analyst, Forrester Research
Panelists: Larry Cooper, Head of Online Marketing, Under Armour, Jeff Haddox, Direct Marketing Analyst, Pier 1 Imports and Jon Kosoff, Director of E-commerce and Direct Marketing, The Wet Seal, Inc.

More Presentations ~ Handouts ~ Blog Postings

Shop.org Online Retail Boot Camp

10-Step Email Marketing Optimization Workout
Stephanie Miller, Vice President, Market Development, Return Path, Inc.
Handout and Blog Coverage

Driving Conversion Through Optimized Merchandising:  10 Tips For Success
Martin Newman, E-Commerce Leader and Consultant

MVT Testing to Improve Site Conversion
Jay Greenberg, Director, eCommerce, Spencer's
George Michie, CEO, The Rimm-Kaufman Group


Keynote Presentations

Keynote: Terry J. Lundgren, Chairman, President and CEO, Macy's, Inc.
Macy's 3.0: Our 360° View of the Customer
Blog Coverage

Keynote: Dawn Lepore, CEO and Chairman of the Board, drugstore.com, inc.
The Pathway to Profitability and Blog Coverage

Keynote: John Donahoe, President and CEO, eBay, Inc.
Blog Coverage


Concurrent Sessions

Quadrants, Waves and Charts, Oh My! Making Sense of the eCommerce Platform Marketplace for You
Moderator: Bernardine Wu, CEO, FitForCommerce
Panelists: Jay Greenberg, Director, eCommerce, Spencer's, Brian Salau Beck, COO, OvernightPrints.com and Jill Salomon Dvorak, Director of Consumer E-commerce, North America, The Britannica Store

40+ Specific Things You Can Do to Make More Money Next Week (SEO Edition) & Handout (large files)
Moderator: Allan Dick, Chief Marketing Officer & Senior Plumbing Evangelist, Vintage Tub and Bath & 7 Industry Expert Panelists

Site Harmony: Creating the Optimal Balance of Customer Experience and SEO
Moderator: Dustin Engel, VP, Strategy and Media, Range Online Media
Panelists: Bill Pryor, Chief Operating Officer, Shoebuy.com and John Tighe, Director of eCommerce, Genesco Retail

The 60 Minute Cross-Channel Checkup:  How To Service and Fulfill in a Cross-Channel Environment
Moderator: Janet Sherlock, Research Director, AMR Research
Panelists: Brian Dean, VP of Direct, Brooks Brothers, Tom Giacalone, DVP, Multi Channel Management, Sears Holdings and Steven Turco, Cross-channel Fulfillment, LEGO

Retail Widgets and Apps: A Guidebook for Success
Moderator: David Yovanno, CEO, Gigya
Panelists: Albert DiPadova, Vice President, Due Maternity, Alex Miller, Director of Programming, QVC, Inc., and Jonathan Schaaf, Associate Media Director, Razorfish Chicago

Innovations in eCommerce—Did it Happen? What is Next?
Panelists: Sheila Dahlgren, Adobe Scene7; Ivy Chin, Vice President, Strategic & Multimedia Ops, QVC, Inc.; Peter Cobb, Co-Founder, eBags; and Paul Miller, President, Enservio Retail;

Growing Pains:  Is Profitable Global eCommerce Expansion a Myth or Reality
Moderator: Jim Okamura, Senior Partner, J.C. Williams Group
Panelists: Ryan Bonner, Director, Online Commerce Group, Bose Corporation, Dennis McEniry, ELC Online, President and Thomas Ryan, CEO, Threadless/skinnyCorp

Leveraging the Power of Alternate Payments
Moderator: Luke Albertalli, Executive Relationship Manager, Javelin Strategy & Research
Panelists: Chris Cummings, Chief Technology Officer, eBags.com and Jeff Wisot, Vice President Marketing, Buy.com

the shop.org promise

We are confident that retailers attending Shop.org events will acquire valuable strategies and tactics to improve their online and multichannel retail business. If not, let us know and we'll refund your registration fee.

questions? sponsor / exhibit information
Contact us with questions or help with registration.

Contact Stacy Cornell at cornells@shop.org or call 434.326.5740. 
Download the prospectus
, including current sponsorship and exhibiting opportunities.

 
Let Attendees Tell You Why They Attend...

Shop.org Summit Team PricingListen to the Voices of Shop.org Attendees
We'll tell you it is the one-of-a-kind networking, innovative and engaging education, and access to state-of-the-art technologies but it sounds better when it comes from them. Watch this short clip.

Voices of Shop.org Attendees

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