Multichannel Makeovers: More than a Facelift, Why Fundamental Changes Make the Difference

Moderator:  Bernardine Wu, CEO, FitforCommerce
Retail Panelists: Kate Goodman, Vice President, E-Commerce, Talbots and Aaron Mandelbaum, Manager- Web Marketing, Big M, Inc. (Mandee, Annie sez, Afaze)

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A store is no longer just a store – it’s a  brand experience and on-going relationship. And a store is physical, online, mobile, social and more. Find out how two nationwide multichannel retailers tackled brand changes, in-store, web and catalog re-designs and investment in new marketing and commerce channels.  FitForCommerce CEO, Bernardine Wu, will frame the session and share best practices in planning and executing a multichannel makeover.  Executives from Talbots and Big M (Mandee and Annie sez) will share how their companies made fundamental changes to their way of thinking and building - and what worked and why: videos and celebrities, Facebook campaigns and mobile sweepstakes, coupons and contests, and more.

In this webinar, you will hear lessons learned about:

• Making bold brand changes that impact all channels
• Redesigning store, catalog and web all at once
• Using social media for both store and web
• Mobile marketing techniques that truly drove traffic
• What makeovers can mean for Customer Service
• Organizational change through the makeover
• The nuts and bolts of operational makeovers
• Moments of Truth

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