Going Global – Merchandising for an Overseas Customer

Featuring Speakers:

Moderator- Jim Okamura, Senior Partner, J.C. Williams Group
Retailers- George Hanson, Senior Manager of International Strategy, Lands’ End and Angela Kapp, SVP - CRM & New Initiatives, The Estee Lauder Companies

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The groundswell of activity in overseas markets continues to drive more E-retailers to develop a coherent international strategy. But what product should you sell and how do you organize your merchandising processes to be sensitive to a local customer’s needs?

Join us for this upcoming Shop.org webinar as we bring you a panel of experts from J.C. Williams Group, Lands’ End, and Estee Lauder. Lands’ End has been selling to international customers for over 10 years, and has continually refined their capabilities in key markets such as UK, Germany and Japan. Estee Lauder has many globally recognized brands and considers a number of strategic branding and distribution issues when it decides to launch a new market (offline as well as online).

Register today to learn about the stages of international expansion, merchandising strategies and barriers, and solutions from our industry experts.

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