Holiday Strategy and Planning: 2008 Lessons Learned and Looking Ahead for 2009

August 5, 2009

Registration for this webinar playback is no longer available. 
 

Speakers:

Dawn Bronkema, Director E-Commerce Marketing, Meijer
Andrea Gulli, Vice President, E-Commerce, New York & Company
Michael Griffin, Founder & CTO, Adlucent
Fiona Swerdlow, Head of Research, Shop.org

It’s Summer– which means the countdown to Holiday '09 is already on for retailers.  Much like last year, this holiday season will combine a relatively short selling period with cautious consumer spending. 

Join us for a Shop.org Members-Only Webinar as Shop.org Head of Research Fiona Swerdlow, will present key findings from the 2009 Shop.org Holiday Strategy and Planning Guide.  Put together as a foundation for retailers to plan the online aspects of the 2009 holiday season this report covers merchandising, marketing, promotions, Thanksgiving and Cyber Monday, gift cards, customer service and shipping / fulfillment.

In addition to report findings, Fiona and our panel of experts will answer some of the top of mind questions for online and multichannel retailers including:

• Which merchandising messages will consumers be listening for?
• Which site features are must-haves -- and which should be shelved?
• Are there search strategies that work during the holidays that aren't as successful during the rest of the year? 
• Should retailers tailor bid management to day of week during the holiday season?
• Where do social media venues and mobile fit into the picture this year?
• How can retailers manage customer expectations for free shipping?
• What about all-important operational issues?
• What will be different this holiday season when compared to last year?

Register today to learn some tips and tricks on how to make the very best of Holiday ’09... before it's too late.

Interested in this webinar, but not a member?  Contact us today.

Interested in reading the 2009 Shop.org Holiday Strategy and Planning Guide?
Shop.org Members: Download the full report here - FREE
NRF Members: Join Shop.org for free download of the full report or purchase the report here.