Shop.org - February 2010 Webinar - Online Retail Boot Camp: Tips for Success with Social Commerce, Merchandising, and Testing

Online Retail Boot Camp: Tips for Success with Social Commerce, Merchandising, and Testing

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Speakers: Brett Hurt, CEO, Bazaarvoice; John Lazarchic, VP eCommerce, PETCO; George Michie, Co-Founder and CEO, The Rimm-Kaufman Group and Martin Newman, Global E-Commerce Leader and Consultant

The 2009 Shop.org Annual Summit kicked off this year with an all-day Online Boot Camp which was an intense and tactical look at some of the core concepts in the world of online marketing and merchandising. The event featured industry experts providing their “Tips for Success” on some of the most important topics in eCommerce.

Last month, these tips were compiled into a “Playbook” for Shop.org members – and since we received such great feedback we wanted to bring back a few of our experts to dive into their tips in the areas of:

Social Commerce. What are the best practices to leverage social throughout your organization, impacting marketing, merchandising, and even customer support?
Merchandising for Conversion. A list of the most important steps for merchandising and on-site search success that will result in higher conversion, units per transaction, AOV, and most importantly creating a consistent and superior customer experience.
Testing. A soup-to-nuts guide of what to test, how to test and what to do with the results to improve conversion rates and make more money from the traffic you generate.

Our speakers will also be participating in Q&A for the last 15 minutes of the webinar to answer any questions you may have for them in their areas of expertise. Register today and be armed with the key tips and tactics you can implement to make sure your digital marketing is firing on all cylinders.