Word of Mouth Marketing for Retail in 5 Simple Steps

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Speakers:

Andy Sernovitz, Author of Word of Mouth Marketing: How Smart Companies Get People Talking & Founder, Word of Mouth Marketing Association
John Andrews, Sr. Marketing Manager - Emerging Media, Wal-Mart Stores, Inc

You've heard the talk, you've heard the hype -- word of mouth marketing is the next big thing. But what exactly should you do to create a word of mouth marketing campaign for your company?  We're going share 5 specific things that you can do to generate more word of mouth referrals.  You're going to learn things you can do to bring in new leads at lower cost the very next day.

Join Andy Sernovitz, author of "Word of Mouth Marketing" and Wal-Mart's John Andrews in this practical, hands-on seminar and learn to:

-Find the right people to talk about you
-Give them something to talk about (viral email, samples, buzz, and more)
-Create tools to make it easier for them to talk to each other (blogs, discussions, tell-a-friend forms)
-Participate in the conversation
-Track and measure results

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