Shop.org - Webinars

The Shop.org Webinar Series is designed to offer Shop.org members additional opportunities to learn from industry experts on the most important issues that are influencing their retail operations.

These webinars are free for Shop.org members only. Playbacks are available on-demand for 12 months after the date of the live webinar for Shop.org members.

For those of you that are not members – but are interested in these webinars – please visit the membership page of Shop.org website or contact Sara Greene at greenes@shop.org for more information on membership.

Upcoming Webinars

September 14, 2010
1:00-2:00pm

10 Most Common SEO Mistakes Retailers Make
Speaker: Stephan Spencer, Author, The Art of SEO; VP of SEO Strategies, Covario; & Shop.org 2010 Online Retail Boot Camp Speaker

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Recent Webinars
Register below to view a playback of one of our recent Shop.org webinars. Playbacks are FREE for Shop.org members and are available for 12 months after the date of the live webinar.
July 28, 2010: Christmas in July: Holiday Planning & Strategy - 2009 Lessons Learned and Looking Ahead for 2010 Moderator: Fiona Swerdlow, Head of Research, Shop.org Retailer Panelists: Tom Davis, Vice President of Ecommerce, Kenneth Cole and Alison Stiefel, VP of Ecommerce, Gump's Register for Playback	Sponsored by
Is Email Dead? Tactics and Tips for Increasing Email Open Rates and Conversion in our New World Speakers: Kevin Ertell, VP, Retail Strategies, ForSee Results, Jeanniey Mullen, EVP and CMO, Zinio, and Jessica Harley, VP, Online Marketing, FTD.com Not a member? Retailers who are not Shop.org members, can register for all five Marketing Month Webinar playbacks for a fee of $495. Select "May is Marketing Month Webinar Series Registration ($495.00 USD)" from the list and continue to payment. Non-Member Registration	Sponsored by
Attribution Matters: Moving Beyond the Last Click Speakers: Anne Ashbey, Online Marketing Consultant, Ashbey Associates, LLC; John Lazarchic, VP of E-Commerce, PETCO Animal Supplies; Mark Fagan, Digital Media Director, Golley Slater Digital, UK; Rob Silsbury, Marketing Manager, Boden UK Not a member? Retailers who are not Shop.org members, can register for all five Marketing Month Webinar playbacks for a fee of $495. Select "May is Marketing Month Webinar Series Registration ($495.00 USD)" from the list and continue to payment. Non-Member Registration	Sponsored by
Beyond the Crystal Ball: Predicting Your Way to SEM Success Speakers: Michael Griffin, Founder and CTO, Adlucent, Jon Kamaluddin, International Director, ASOS, and Michelle Vandermerwe, Director of Marketing, Buy.com Not a member? Retailers who are not Shop.org members, can register for all five Marketing Month Webinar playbacks for a fee of $495. Select "May is Marketing Month Webinar Series Registration ($495.00 USD)" from the list and continue to payment. Non-Member Registration
Measuring Up: Real World ROI for Social Commerce Speakers: Heather Brunner, Chief Operating Officer, Bazaarvoice; Tanja Zelko, Manager, Digital Marketing & Customer Experience, Roots.com Not a member? Retailers who are not Shop.org members, can register for all five Marketing Month Webinar playbacks for a fee of $495. Select "May is Marketing Month Webinar Series Registration ($495.00 USD)" from the list and continue to payment. Non-Member Registration	Sponsored by
The State of Retailing Online Report: 2010 Interactive Marketing, Social and Mobile Key Findings Speakers: Brian Walker, Principal Analyst, Forrester Research and Rob Schmults, CMO, Smart Destinations Not a member? Retailers who are not Shop.org members, can register for all five Marketing Month Webinar playbacks for a fee of $495. Select "May is Marketing Month Webinar Series Registration ($495.00 USD)" from the list and continue to payment. Non-Member Registration	Sponsored by
April 20, 2010 Picking the Winning Merchandising Tactics While Supporting the Bottom-Line Moderator: Lauren Freedman, President, the e-tailing group, inc. Retailer Panelists: John Thompson, SVP and General Manager, BestBuy.com and Ben Viscon, Online Sales and Merchandisng Manager, REI Register for Playback	Sponsored by:
March 31, 2010 Leveraging the Power of Emerging Payment Technologies and Alternative Payments Solutions Speakers: Elizabeth Robertson, CCM, Director of Payments Research, Javelin Strategy and Research; Jeff Wisot, VP of Marketing,Buy.com; and Mike Frazzini, VP of Technical Operations, eBags Register for Playback	Sponsored by: Shop.org Retail Members: Enter for a chance to win one of 5 Kindles from Amazon Payments!
February 3, 2010 Online Retail Boot Camp: Tips for Success with Social Commerce, Merchandising, and Testing Speakers: Brett Hurt, CEO, Bazaarvoice; John Lazarchic, VP eCommerce, PETCO; George Michie, Co-Founder and CEO, The Rimm-Kaufman Group and Martin Newman, Global E-Commerce Leader and Consultant Register for Playback	Sponsored by:
January 27, 2010 10 Lessons Learned in 10 Years Selling in Europe Speakers: Ulric Jerome, Executive Director, Pixmania.com and Zia Daniell Wigder, Senior Analyst, Forrester Research Register for Playback (Shop.org AND NRF Members)	Sponsored by:
December 8, 2009 20+ Specific Things You Can Do To Make More Money Next Week AND Improve Your Holiday Sales Speakers: Allan Dick, Chief Marketing Officer & Senior Plumbing Evangelist, Vintage Tub and Bath; Xavier Casanova, CEO, Liveclicker, Inc.; Tom Funk, Vice President of Marketing, Timberline Interactive; Brian Klais, COO, EVP, Principal, Netconcepts; Amanda Watlington, Owner, Searching For Profit Register for Playback	Sponsored by
December 2, 2009 Social Media Safety: Staying Legal and Out of Trouble Speakers: Andy Sernovitz, Author of Word of Mouth Marketing: How Smart Companies Get People Talking & CEO of the Social Media Business Council and Elizabeth Oesterle, VP, Government Relations Counsel, National Retail Federation Register for Playback	Sponsored by
October 21, 2009 Maximizing your Member Benefits: How to Take Advantage of Shop.org Membership For long-time Shop.org members that want to ensure your membership is maximized, for new Shop.org members that want to know more about membership benefits, and for potential members that are thinking of joining Shop.org. Register for Playback
August 12, 2009 Going Global – Merchandising for an Overseas Customer Register today to learn specific best practices for how Lands’ End, Estee Lauder and other global retailers effectively merchandise to overseas customers. More information	Sponsored by
August 5, 2009 Holiday Strategy and Planning - 2008 Lessons Learned and Looking Ahead for 2009 Shop.org Head of Research Fiona Swerdlow, presented key findings from the 2009 Shop.org Holiday Strategy and Planning Guide. Put together as a foundation for retailers to plan the online aspects of the 2009 holiday season this report covers merchandising, marketing, promotions, Thanksgiving and Cyber Monday, gift cards, customer service and shipping / fulfillment. More information
July 29, 2009 Shop.org State of Retailing Online (SORO) Merchandising Report Findings and Analysis Sucharita Mulpuru, Principal Analyst at Forrester Research, hosted a panel to discuss online merchandising trends and topics. Sucharita reviewed highlights of the The State of Retailing Online Merchandising Report (released July 2009), then explored the merchandising issues in further detail with two retail executives from QVC and Patagonia. More information	Sponsored by
June 24, 2009 Evolving Retail Trends Regarding Social Media and Mobile Shopping Larry Freed, President of ForeSee Results, presented key trends from the Spring 2009 Top 100 Online Retail Satisfaction Index, the most comprehensive assessment of satisfaction with the online shopping experience based on put from over 22,000 shoppers who visited the largest retail websites in March. The study sheds light on two emerging trends: the impact of social media on the online shopping experience and of mobile phone use to complement the in-store shopping experience. More information	Sponsored by
May 28, 2009 Opportunity from Adversity: Optimizing Your Online Marketing Plan to Grow the Bottom Line Sucharita Mulpuru, Principal Analyst at Forrester Research, and Fiona Swerdlow, Shop.org’s Head of Research, highlighted benchmarks and key findings from the 2009 State of Retailing Online (SORO) Marketing Report. More information	Sponsored by
March 25, 2009 Maximizing Your Google Performance Both Domestically and Internationally Bill Tancer led an in-depth discussion with a panel of retailers to compare and contrast what it takes to succeed with Google internationally versus domestically and what this means for your overall business. More information	Sponsored by
February 24, 2009 Word of Mouth Marketing for Retail in 5 Simple Steps Join Andy Sernovitz, author of "Word of Mouth Marketing" and Wal-Mart's John Andrews as they provide five specific steps you can take to make word of mouth marketing referrals work for your company. More information	Sponsored by
January 28, 2009 How Washington Can Affect The Web – What you Don’t Know May Hurt You Shop.org and NRF executives discuss potential key policy changes and initiatives for 2009 - including privacy, online sales tax, and what the new administration may do - that will affect retail. More information	Sponsored by
November 18, 2008 Cross-channel Operations and Fulfillment Best Practices More information	Sponsored by