Shop.org - Shop.org Webinar - Christmas in July Holiday Planning Webinar

Christmas in July: Holiday Planning & Strategy - 2009 Lessons Learned and Looking Ahead for 2010

Moderator: Fiona Swerdlow, Head of Research, Shop.org

Retailer Panelists: Tom Davis, Vice President of Ecommerce, Kenneth Cole; Alison Stiefel, VP of Ecommerce, Gump's; and Peter Taylor, Director of Business Development and Ecommerce, Sport Chalet

July 28, 2010 from 1:00p - 2:00p EST

Already registered or want to watch it again? Access a playback of the webinar here.
Just hear about this webinar? REGISTER HERE and watch the playback now.

The countdown to Holiday 2010 is already on for retailers. Much like last year, this holiday season will combine a relatively short selling period with cautious consumer spending.

Join us for a Shop.org Members-Only Webinar as Shop.org Head of Research Fiona Swerdlow, will present key findings from the 2010 Shop.org Holiday Strategy and Planning Guide. Put together as a foundation for retailers to plan the online aspects of the 2010 holiday season this report covers merchandising, marketing, promotions, Thanksgiving and Cyber Monday, gift cards, customer service and shipping / fulfillment.

In addition to report findings, Fiona and our panel of experts will answer some of the top of mind questions for online and multichannel retailers including:

Which merchandising messages will consumers be listening for?

Which site features are must-haves -- and which should be shelved?

How should retailers leverage multiple channels for the greatest bottom line impact?

Where should retailers put their marketing dollars this holiday season?

What's the real opportunity for social media -- is it just specials, or something more lasting?

Beyond free shipping, which promotions will induce customers to purchase, not just browse?

How will savvy retailers make the most of Thanksgiving weekend and Cyber Monday?

What are customer expectations and best practices for customer service and fulfillment?

What's the real opportunity this year for holiday sales via mobile?