Evolving Retail Trends Regarding Social Media and Mobile Shopping

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Featuring Speakers:

Moderator:
Larry Freed, President, ForeSee Results

Speakers:
Bert Dumars, VP of e-Business, Newell Rubbermaid
Ellen Moreau, VP Marketing Communications, Sherwin-Williams Paint Stores
Brian Platter, General Manager - Home Delivery, Peet's Coffee & Tea

June 24, 2009
1:00 - 2:00pm EST

Join us for our June Shop.org Webinar as Larry Freed, President of ForeSee Results, will present key trends from the Spring 2009 Top 100 Online Retail Satisfaction Index, the most comprehensive assessment of satisfaction with the online shopping experience based on input from over 22,000 shoppers who visited the largest retail websites in March.  The study sheds light on two emerging trends:  the impact of social media on the online shopping experience and of mobile phone use to complement the in-store shopping experience.

Guest speaker Bert Dumars, VP of e-Business at Newell Rubbermaid and a social media pundit, will illustrate where manufacturers’ social media strategies intersect with retailers’ objectives as they strive to create community and engagement as a means to driving sales through retail channels.  Retailers Peet's Coffee and Tea and Sherwin Williams will share their successes with using social media and mobile to enhance customer relationships and drive new customers to their website and stores. 

The webinar will conclude with the key steps retailers can take to measure and maximize the impact of social media and mobile applications on sales and on shopper loyalty.

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