Maximizing Your Google Performance Both Domestically and Internationally

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Moderator: Bill Tancer, GM of Global Research, Hitwise
Retailer Panelists: Jon Guljord, Director of SEM Operations, Americas & APAC, Expedia, Inc. and Jon Mellen, Director of Marketing, eBags

Few can deny the influence of Google upon online marketing. The search giant captured 72% of all searches in the US in December 2008, and the impact in other countries is even higher with Google reaching a share of 90% of all searches in the UK and Australia. Bill Tancer, GM of Global Research at Hitwise, moderated a discussion with retail panelists from Expedia and eBags who have cracked the code of succeeding with Google both in the US and internationally.

This webinar answers key questions including:

- Changes to Google’s trademark policy in the UK and Ireland last May made the rules for purchasing of trademarked keywords similar to US policy. What other challenges exist when implementing a search campaign across multiple markets?

- As retailers seek to grow their business outside of the US, how do the strategies differ when driving international traffic to a US-based versus a localized retail website?

- What are the barriers to avoid when crafting natural and paid search campaigns?

- What challenges surround search behavior with language and jargon unique to different geographical areas?

Join us for this complimentary Shop.org members-only webinar as we breakdown how Google results differ by market and share best practices to improve your results, click-throughs and, ultimately, sales.

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