Shopping Cart Abandonment Research and Insights

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OPEN TO SHOP.ORG MEMBERS ONLY

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This webinar took place on:
Date: Wednesday, March 28, 2012
Time: 12:00 - 1:00 PM EST

Speakers:

Charles Nicholls, Founder & Chief Research Officer, SeeWhy Inc	Charlie Cole, Vice President of Online Marketing, Lucky Brand Jeans	Nancy Miller, Vice President Internet Sales & Development, Woodcraft Supply Co.

Shopping Cart Abandonment Research and Insights
This topic (brought to us and led by Charles) was one of the highest rated sessions at the Shop.org 2011 Annual Summit. Charlie Cole was one of the highest ranking speakers from the Shop.org 2011 Online Merchandising Workshop. Nancy Miller is a long-time Shop.org member, speaker and member of the Shop.org Content Committee.  Register here, free of charge for Shop.org Members.

Description:
7 out of every 10 shoppers who place items in their carts do not complete the transaction, making shopping cart abandonment a persistent problem for all eCommerce sites. New research analyzing over 65,000 abandoned carts shows retailers how to look at this 70% of engaged but unconverted shoppers as low hanging fruit, and offers insight into what steps retailers can move shoppers from backing out to checking out.

• Why do visitors abandon shopping carts?
• What are their motivations?
• What can we learn by segmenting abandoners based on behavior?
• In this session, two retail panelists will share the lessons learned in implementing different shopping cart recovery programs and will offer practical techniques that can be applied to prevent abandonment and recover abandoned shopping carts.

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*Please note that this webinar is available to Shop.org Members Only.