Opportunity from Adversity:  Optimizing Your Online Marketing Plan to Grow the Bottom Line

Speakers: Sucharita Mulpuru, Principal Analyst at Forrester Research and Fiona Swerdlow, Head of Research at Shop.org

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With online marketing under intense pressure to deliver customers and sales, retailers are examining – and reexamining – the ROI on every dollar they’ve budgeted this year.  This webinar will provide both broader perspectives on the market, as well as concrete tactics for managing specific aspects of online marketing. 

Sucharita Mulpuru, Principal Analyst at Forrester Research, and Fiona Swerdlow, Shop.org’s Head of Research, will highlight benchmarks and key findings from the 2009 State of Retailing Online (SORO) Marketing Report (which will be released mid-May).  The heart of this webinar will center on strategies and tactics that confront marketers this year:  interactive as part of the multi-channel retailer’s overall media mix, the balance of retention vs. acquisition marketing and tactics for each, where social media fits and how it adds value – among other questions. 

Register today and come ready with your questions about online marketing in these turbulent times, as we’ll leave ample time for audience Q&A.

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