Social Media Safety: Staying Legal and Out of Trouble

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Speakers:
Andy Sernovitz, Author of Word of Mouth Marketing: How Smart Companies Get People Talking & CEO of the Social Media Business Council and Elizabeth Oesterle, VP, Government Relations Counsel, National Retail Federation

The FTC just raised the bar on social media ethics - but our customers and bloggers have already held us to a higher standard. 

Learn how to protect your brand and stay out of trouble with this comprehensive briefing on social media policy including information on the upcoming privacy workshops to be held by the FTC and the interest in social media by lawmakers in Washington, DC.

This Shop.org Members Only Webinar will review the essential steps to staying safe including:

·How to comply with FTC regulations
·How to proactively prevent negative word of mouth
·How to avoid social media ethics scandals
·How to set social media policies and train your team

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