The Obstacles and Enablers of Mobile Commerce

November 15, 2010 from 3:00-4:00pm EST

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Speakers:
Sucharita Mulpuru, Vice-President and Principal Analyst, eBusiness, Forrester Research Inc.
Andrew Koven, President, E-Commerce & Customer Experience, Steve Madden Shoes

Today, mobile represents a small fraction of the total transactions across retail, travel and ticketing. But as mobile becomes increasingly embedded in consumers' lives, its impact on how customers interact with these sectors is inevitable, and it's potentially huge.

Join us for a Shop.org members only webinar as we examine the three important markets for mobile and the obstacles and enablers of mobile commerce, including the technology, the consumer interface, and the need for marketers to adopt realistic expectations of what mobile can do for them. Sucharita Mulpuru, a leading analyst at Forrester Research, will debut some of Forrester's first overview data on the mobile landscape. She'll also share what companies should do now to prepare for how consumers will use mobile in the future.  Sucharita will be joined by Andrew Koven, mobile evangelist and President of E-Commerce & Customer Experience at Steve Madden Shoes to explore mobile commerce best practices and tips for success in further detail.

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