How Washington Can Affect The Web – What you Don’t Know May Hurt You. 

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Speakers:

Paul Martino, Partner, Alston and Bird, LLP
Elizabeth Oesterle, Vice President, Government Relations Counsel, National Retail Federation
Scott Silverman, Executive Director, Shop.org

Comprehensive online privacy legislation is expected to be considered by Congress in 2009. Further, if the FTC's proposed “self-regulatory” guidelines for online behavioral targeting are an indication of what new regulation could look like, retailers may need to make significant changes to their online-marketing programs and the shopping experience they offer their customers.  Final word is expected from the FTC later this month.  Depending on the outcome at the FTC, our experts will either dive into the new “self-regulation” rules OR will cover what MAY be passed by Congress in coming months and how it affects your online business.

So join us as Shop.org and NRF executives discuss these potential key policy changes and initiatives for 2009 - including privacy, online sales tax, and what the new administration may do - that will affect retail.   What you don’t know really may hurt you.

**If you are interested in receiving a copy of the FTC's proposed self-regualtory principles that were discussed on the webinar today please email us.

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