E-commerce in China: How to sell online to the world’s largest market
Speaker: Angela Kapp, Executive Vice-Chairman, The Luxury Club (Hui She Shang)
As online retailers look to diversify their revenues internationally, an increasing number are looking beyond the mature markets of North America and Europe to the growing economy of China. In China, e-commerce is already booming: Online retail generated $121 billion in sales last year, up 66% from 2010, according to Barclays Capital and is estimated by some firms to reach $420 billion by 2015, making it the largest e-commerce market in the world. But, entering and succeeding in this powerful market for retailers requires a great understanding into the culture, distribution, and product needs.
- What are the three critical drivers for e-commerce success in China?
- How can companies tap into the e-commerce markets in this rapidly growing market?
- How does consumer behavior online vary in China from what you experience in NA and EU?
- Which global companies have been particularly successful in China and how can their experience better inform your efforts?
Join us as we explore these topics and more with a leading e-commerce and retail industry veteran.
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